Brands are focusing much on influencers to create positive brand awareness by leveraging on their followers. So far, we have noticed that many brands are making some mistakes when it comes to choosing who should be influencing consumers to buy into their brand’s message.
So what are those mistakes?
1. Working with an influencer who is not a fan of your brand. Not everyone will be a fan of your brand, but then again it is more disastrous to pick an influencer who is not proud of your brand but is rather fixated on the money it will bring. Remember people will not show off what does not make them proud.
2. Picking and influencer whose timeline is saturated with sponsored content – all that most influencers have are just sponsored posts, and majority of their followers are already tired of them since all they do is constantly push products to their face. To get better result look out for an influencer with a mix of both regular and sponsored content.
3. Overlooking influencer’s audience. Most brands overlook doing the due diligence of auditing if their target market is part of the audience of the influencer they wish to engage.
4. Ignoring engagement and focusing on followers. Yes, the number of followers an influencer has is important, but the engagement (connection) the influencer has with his/her followers is more important.
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