Would you identify a Mercedes Benz car even without the logo on it?
Would you identify the voices of people you know personally even without seeing their faces?
Would you recognize the taste of your favorite food brand even with your eyes closed?
Where are we going with these questions?
It’s simple. Whether done intentionally or not, every business brand takes on an identity for itself. There’s a way customers perceive and interpret your brand the more they interact with it, you need to define your identity and project it the right way to the market.
What should you do?
a) Build your name. Beyond choosing an appealing and appropriate name for your brand, you need to build a healthy reputation for your brand. This is derived from the last point we looked at, sticking to your brand values.
b) Visual identity. Your brand is an unfolding story and one of the ways it tells the story to the market in a distinctive manner is through your logo, colors, icons, packaging concepts, and so on.
c) Your brand mark. Every solid brand has certain things that are unique to it often referred to as “the XYZ way”. You have to deliberately decide how you do things in business from your designs to marketing communications, website outlook, social media strategy, product development, and more.
The central idea of brand identity is what you want to be known for because, if your business does not have any defined perception that it is projecting, it will eventually become a case of anything goes regardless of the size. Solid brands don’t take their identity for granted.
We would love to work with you on your logo identity, marketing communications, social media, and full identity system. Reach us via firstname.lastname@example.org
Building profitable and reputable BRANDS is what we love doing.
More lessons coming on what makes a solid brand.