During the week we asked for opinions from people on social media on their most preferred cinemas in Port Harcourt and we got lots of interesting responses.
While 65% preferred Filmhouse due to larger screens, good sound quality and other side attractions, 30% preferred the serene and clean environment that comes with seeing a movie at Genesis Deluxe Cinema and 5% chose Pepperoni over others only because of its proximity to their houses.
Although they do have their shortcomings, this Cinema brands after a few years of operation certainly look like they’ve come to stay.
Well, only hard work, consistency and exceptional customer service will tell!
Do you have your own thoughts about cinemas in Port Harcourt? Feel free to share your thoughts in the comments section.
Mapemond is a brand consulting agency aiding businesses and organizations to build profitable and reputable ventures.
Life in the city of Port Harcourt could sometimes be monotonous and boring but there are some cool hangout spots to go chill and relax, at weekends, holidays or anytime you desire. In no particular order, they are:
1 Faarah’s Coffee Lounge
Faarah is known for its touch of class and the inspiration it gives visitors. As you step into the premise, the serenity offers you a warm embrace and whether you love outdoor, indoor or the lounge setting, you have it all there. There is the cozy lounge, a restaurant with chef on standby, private lounges, luxury accommodation, VIP lounge, poolside lounge and then an exotic conference room. We guess you are wondering how a coffee shop has all these in place. Well, as they say at Faarah – it is not about the coffee!
Faarah is located at 37A Aba Road by CFC Bus-Stop, right between Ogbunabali and Old GRA, the street with interlocking stones right beside the power sub-station. You can contact them via social media @Faarahcoffeelounge or www.faarahgroup.com
2 Pleasure Park
This is one of the most popular places in the city of Port Harcourt. It offers both individuals, families and groups a feel of what a park is like with activities ranging from just a walk to the tower climbing, children train rides, bouncing castles, pedal boats, cinema, paintballing and much more. If none of these activities ticks your fancy, then you just may love the nighttime when everywhere is calm and you interact directly with nature as calm music plays from the restaurant/bar.
Pleasure Park is located between Bori Camp and Airforce Junction, along Aba Road, Port Harcourt. You can reach the management via 09060022295, 0909911060 or firstname.lastname@example.org
3 Woodhouse Café
If you desire a setting that just is not the norm, particularly in terms of interior layout and furnishing, then you would love Wood House Café! The feeling of having breakfast, lunch or dinner at Woodhouse gives you a sense of being in some Western Cafe.
From a display of vintage art to board games, free Wifi, books, cocktails, special delicacies, milkshakes, and a rooftop bar, Woodhouse makes a soothing relaxation experience!
Woodhouse Café is located in same premises with Azny Place, 3 Louis Drive, Off Sabi Abacha Road, Port Harcourt or you can reach them via Social Media @woodhousecafe or Phone Call 08184479600.
4 Genesis Sky Bar
Situated at the top of the Genesis Centre building, Sky Bar gives you a pleasant view of Port Harcourt at night, which is when the bar is fully operationally. If you are football fan, lover of music, with a lot to eat and drink, then Sky Bar is a good relaxation spot!
Sky Bar is located at the 4th floor of the Genesis Centre at 53 Tombia Street, GRA, Port Harcourt and they can be reached on phone via 08052197655.
5 Kode 9
Kode 9 is an upbeat hangout spot with side attractions to their food and drinks. You can play games, just sit-out and enjoy the company of friends, listen to good music, have casual meetings or even a group party.
Kode 9 is located
at 21b Ezimgbu Link Road (Mummy B), off Stadium Road or GRA Junction, Port
Harcourt and can be reached via 09090191684 or social media @kode9portharcourt
6 Skyfall Mega Lounge
This lounge has its name inspired by the famous James Bond movie, Skyfall. It is a rooftop lounge and if you are looking for that rooftop experience, this is a place to enjoy good vibe and music blended with nature.
Skyfall is located at 5th and 6th floor, Mattano Complex, No1 Kaboo Close, New Airport Road, Eliozu and you can find them on social media @skyfallmegalounge.
7 Corner Store Café
Do you fancy the good life of sipping a variety of well-blended coffee, tea, milkshakes, cocktails, or maybe eating Gourmet burgers, salad, pancakes, bacon and lots more in soothing ambience? Corner Store lures you to the place where quality food meets ambience.
They are located at 14 Tombia Street GRA2, Port Harcourt and you can reach them on social media @cornerstoreph
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Salaries aren’t determined by what the employee desires, it’s ultimately hinged on what the business can afford to pay. Where the affordable amount is poor, the employer should make room for some level of flexibility to get good productivity.
Create shifts, reduce work hours, give off days, allow remote work if and when possible/necessary. Make room for extra bucks and bonuses. Your business may be struggling, but you cannot build a great business with a team of people constantly grumbling and edgy.
A lot of people don’t mind low pay but to give their best, they need to be sure you care about their own welfare and growth. Another way to deal with the issue, is to reduce number of employees to the barest minimum, so you can pay the few better for the much work they do.
Our HR strategies and models need to adapt to our changing realities, and not just principles gotten from textbooks and classrooms. Streetwise also matters. In the Igbo apprenticeship system, people even work for free for years, but in exchange they are fed, trained in the trade and set-up to run theirs in a few years.
Take better care of people if you want people to take better care of your business. If anybody is incessantly unproductive and sabotaging your effort or flaunting the rules, they should be shown the way out.
If you need support on employee relations, Mapemond will be glad to be of service to you. Send an email to firstname.lastname@example.org
Think of a brand with the most soothing effect to its presentation– you know that brand whose slogan and appearance ignites hope and reassures you of a better future. It will be surprising if your mind does not get a light bulb with LG as the centre of attraction.
With its simple design and that timeless slogan, “Life’s Good” to complement its quality products and services, LG remains one of the most remarkable brands that has ever existed. It has effortlessly created a memorable icon and earned itself worldwide recognition. This has qualified it for our logo unravel this week.
What we know as LG started with the name Lak-Hui Chemical Industrial Corp in 1947. The company’s main focus then was plastic products. In 1958 the name was changed to Goldstar Electronics and later Lucky-Goldstar, which was a combination of two businesses. Though the company’s focus had shifted to electronics production, it continued to produce plastics and chemicals as well.
The brand which sprang from the shores of South Korea made history as the first company to produce the first radio in South Korea. Today it has become known for production and distribution of electronic products used in several parts of the world.
In 1995 the company created a new brand identity, LG, which set it on a whole new pedestal. It was at this time the logo and the company slogan was revamped. The company’s aim was to convey all of their brand attributes with one colour, two letters and the simple shape. The logo and slogan literally represents what the brand stands for.
The company’s identity revolves around two letters ‘L’ and ‘G’ that corresponds with its slogan, “Life’s Good”. The logo represent the pillars upon which the company was founded on “Global, Tomorrow (Future), Energy, Humanity and Technology”. The letters L and G fixed inside a red circle interprets the company’s main ideal, humanity.
The icon signifies the company’s resolve to create a lasting relationship with their customers, ensuring that they achieve the highest satisfaction. The logo is designed in such a way that the G looks like an on-button showing that the company is an electronic company. Also the combination of all the elements in the red circle has an effect of a smiling human face.
The logo was given a 3D transformation which was an intentional act by the company to give it a futuristic appeal. In their words,
“strengthen the visual impact of our symbol mark and help communicate our attributes.”
The LG logo colour consist of three elements in its colour scheme- the brightest colour is the dark shade of red that is referred to as “the unique LG Red colour”. This colour represents friendliness and the brand’s commitment to deliver the best.
A closer look inside the red circle, the company’s name is stylised in white. There is also a customised grey colour used for the characters next to the logo. The shade of grey used is usually darker but in recent times a lighter version is being used.
The original LG logo used the Helvetica Black font. The company gave its wordmark a facelift in 2015 that gave the letters in the red circle look larger but slimmer and more readable.
Written by Jennifer Chioma Amadi
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The city of Port Harcourt has many food vendors but few actually go the extra mile of “belly pleasing” you right on time. It is safe to say that this business model is one that gives the brands on our list the competitive advantage they enjoy.
Of course, most major players like Kilimanjaro, Jevinik, Dominos, and Genesis offer this service, but these big players aren’t our focus.
So! Whether you’re just too tired to leave the house or office or you don’t want the hassle of getting into your kitchen, you can call on any of these brands to deliver your meal just in time.
1. Fifi’s Food House
Known for their sumptuous African and continental dishes with an interesting culinary twist most of the time. They also cater for parties, small events and those with idle kitchens. In their words,
We love to feed you!
You can reach them via Whatsapp/Call: 08125905413 or Social Media: Fifi’s Food House
2. BigKitchen NG
Big Kitchen is famous for their mouth watery burgers, chips, chicken and sausages. They are the self-acclaimed Africa’s Number 1 Online Burger Shop.
You can reach them via their website or 08136114246.
3. Wenex Kitchen
Wenex Kitchen operates from GRA and has done a good job in popularizing their signature dish, Onunu (pounded yam and ripe plantain mixed with palm oil) and fresh fish pepper soup or stew. According to them,
It is not in our nature to keep people waiting.
You can reach them via call on 08034173694 or Social Media: Wenex Kitchen
4. Nostalgea Foods
If you love it classy but affordable, Nostalgea is your best bet for both Local and English delicacies, whether for breakfast, lunch or even dinner. In addition, they run their own bakery for home baked variety of bread options!
They are located at Peter Odili Road but you can reach them via 07038942882 or 08033517010
5. Collins Bukka
If you are big on African delicacies prepared and served in bukka style, then you may want to try Collins Bukka! Moreover, don’t get it twisted, Collins Bukka is being operated by top-notch caterers with a premium sense of hygiene.
They are located at Peter Odili Road and you can reach them via 07015864403 or on Social media @CollinsBukka
6. Spicy Pot NG
There is a reason why they are called Spicy. If you want to find out why, just order their Asun, Peppered Snail, or any other option and you will testify.
They are a dial away via 08066120639 and on social media as @Spicypot.ng
This isn’t a food vendor! However, they offer you the perfect blend of convenience since they are an online food order and delivery company. Through them you get access to about 50 restaurants and food vendors to buy your food and get it delivered to your doorstep for just a little token!
You can reach them via their website, 09087001555, or on social media as @CuisineNminutes
Compiled by Donald Alaye
Do you know of others that we should feature? Send us an email at firstname.lastname@example.org
Mapemond is a brand consulting agency operating from the City of Port Harcourt with services cutting across brand development & management, marketing communications and designs, business support, and training. Know more HERE
Quite a number of things influence what we see in the market. Though the market may vary and change from time to time, there are factors that remain constant. These factors are perceived as controllers of the market because they determine the changes that occur in the marketplace. The marketing mix or the 4Ps as it is popularly known is a factor that no entrepreneur can ignore.
Global business experts understand that the marketing mix is an essential ingredient for measurable growth. This group of persons have paid keen attention to their target market and are conversant with the ‘ins’ and ‘outs’ to raking in continuous profits.
The marketing mix is widely considered as the foundation model for businesses. It consist of marketing tools used to attain marketing objectives in any target market. The marketing mix further represents four levels of marketing that directs the decision of an entrepreneur. These 4Ps are Product, Price, Place, and Promotion.
However, there is an updated version to the marketing mix with the addition of Process, Physical Environment and People, making it a total of 7Ps. The relevance and influence of the marketing are inexhaustible. These 7Ps obviously sound familiar but many enterprises have failed due to lack of knowledgeable marketers. Therefore, the first step is having a better understanding of the concept.
The marketing mix concept is like a puzzle that entails you fix the right product in the right place at the right time and at the right price. The trick to it is to know the right combination that eventually leads to success.
The first part to the marketing mix is the product. For any entrepreneur launching into the market, building or designing the right product needed in the market. During the process of developing the product, an extensive research on the product’s life cycle should be conducted. The life cycle of every product includes the growth stage, the maturity stage, and the sales decline stage. Studying any product’s life cycle will guide marketers in revamping a product when it gets to the sale decline stage, thereby retaining its position in the market.
The second piece on the marketing mix puzzle is price, which is usually the amount customers pay to purchase the product. Pricing is a necessary part of the marketing mix because it is determines the profit margin of the company. Whenever price is adjusted, sales will be affected. Most business owners consider pricing very sensitive as it forms a perception of a product in the minds of customers. Pricing can be quite tricky, as a product with low pricing could be perceived as inferior while one with a high price could be seen as too expensive.
After designing a great product and determining the best price for it, knowing where to place it is another crucial part of the puzzle. The product has to be positioned in readily and easily accessible places. To achieve this, entrepreneurs must first understand their target market and the best distribution channels.
In order to gain more traffic and attention to a product, promotion must come to play in the puzzle. This brings more recognition to the brand, boost its image in the eyes of prospects, and communicate the values of the products. Promotion can be done through the following ways, advertising, sales promotion, public relations, sales organisation and the ever-effective word of mouth.
Though this is an extension of the marketing mix, it is also an important aspect businesses should put into consideration. Researching about the people and their needs will help in designing a good market strategy. It is also necessary to hire and equip the right staff for any company seeking expansion. Basically, every person involved in making the business a success should be paid attention to.
Process is another addition to the puzzle but still is an imperative part of the business. The process of an organisation determines it execution. Any organisation thriving in the world has a well-detailed process that minimises cost. In defining the right process, every segment of the enterprise must be thoroughly deliberated.
The last thing on the puzzle is physical evidence. After every delivery, there should be a physical evidence. Physical evidence refers to how a business is perceived in the market, or the impact of its presence and literally everything that help shape consumer’s perception about the product or brand’s.
There you have it; we hope you begin to fix these Ps rightly.
Written by Jennifer Chioma Amadi
Do you need help in developing a business strategy? Send us an email at email@example.com
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There are only a few logos in the world that have a futuristic feel to their design. These set of logos are not only remarkable but are timeless and ever refreshing to behold. They continue to effectively communicate the brand’s core values with ease. One of such exceptional logos is Airtel’s.
From a rather complicated identity, Airtel transformed to a more defined emblem referred to as the ‘Airtel Wave’. Through this logo, the brand has gained retention and recognition since the symbol is one that can hardly be forgotten. Stick around longer to find out the meaning behind the Airtel logo.
Founded by an Indian entrepreneur, Sunil Bharti Mittal, in 1984, as a small mobile network provider, Airtel has since then enlarged its territory to many countries. It is regarded as the fifth largest mobile network in the world with over 386 million subscribers.
At the beginning of its journey, Airtel used a plain logo that didn’t exactly communicate the brand easily to its customers. The logo was a blend of many colours and the word Airtel was divided into two sections, ‘Air’ and ‘Tel’. The former was written in black on a white background while the latter was written in white on a red background which was sometimes accompanied by the slogan, “Express Yourself”.
During a thorough rebranding of the company in 2010, Airtel introduced a new identity that showed the brand’s repositioning. To get a name for the new logo, the company initiated an online contest for customers to suggest the best name. Among all the name suggestions, ‘Wave’ stood out and was adopted as the logo’s name. The company interpreted ‘Wave’ as a switch to “Dil jo chahe paas laye” which meant the brand’s communication on air. It also indicated the company’s continuous effort towards innovation.
The current logo which resembles a curved ‘a’ which is highlighted to indicate dynamism, warmness and friendliness, was designed by London-based brand agency, Brand Union. According to the company, the emblem symbolises a force of energy that draws the management and customers closer. The modified Airtel logo represented a symbol for humility which customers could find relatable.
The stylishly curved “a” known as the Airtel Wave is the basic idea behind the brand’s identity. The “Wave” represents the swift changes that the brand regularly offers its customers and shows the futuristic side of the brand.
According to the company, “Our unique symbol is an interpretation of the ‘a’ in Airtel. The curved shape and the gentle highlights on the red colour make it warm and inviting, almost as if it were a living object. It represents a dynamic force of unparalleled energy that brings us and our customers closer. Our specially designed logo type is modern, vibrant and friendly. It signals our resolve to be accessible, while the use of all lowercase is our recognition for the need for humility.”
Red is one colour that the company has stuck with over the years despite the changes that may have occurred. To the company, red interprets passion, energy, and dynamism. Unlike the previous logo that had a mix of colours, the current Airtel icon is simple and easier to remember.
Here is the company’s opinion about the predominant colour;
“Red is part of our heritage. It is the colour of energy and passion that expresses the dynamism that has made Airtel the success it is today, in India, and now on the global stage.”
A unique typeface that has an appealing visual harmony with the wave element was used in designing the logo. The lines that formed the letters that spelt the word “Airtel” were carefully designed in order to give it the special effect.
Written by Jennifer Chioma Amadi
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One of the toughest parts of being the head of an organisation is having someone whom you trust to oversee the affairs of the business whenever you are absent. Most employers and heads of departments would agree that trustworthy employees or team members are hard to come by these days. A lot of organisations have been ruined by dubious staff who take pleasure in pilfering or watching the organisation lose revenue.
Oblivious to the cunning activities of the employees, some employers continue to feed on the lies of their staff. When the company’s sales deteriorates, they bear the blame thinking they are incompetent or ineffective. Asides from the worries it brings to the employer, it drives some businesses to their untimely end and puts the employer in emotional distress.
Often, we conclude too easily that only junior staff are involved in these despicable acts but most times when uncovering the truth, senior staff are usually involved in such deeds. This revelation most often than not leaves the employer in shock, wondering the reasons behind the perpetrators’ decision. In the passing of time, these employers or top-level managers become distrusting of virtually every staff.
Kwani’s story depicts a typical scenario of what happens in most known organisations. Here is a narration of Kwani’s tempting experience.
It was dusk and everyone was clearing his or her work desk, ready to shutdown for the day’s work. Kwani who was new in the company curiously watched some staff speak in hush voices and act in suspicious ways. He had noticed these same moves over the past weeks and had enquired from one of his colleagues why they usually stayed behind after the close of work. As expected, his colleagues gave a casual response that only raised Kwani’s curiosity. His colleagues had said, “We carry out some confidential assignments for the company. Only those involved get to know. If you are interested. Let me know.”
Rather than ask them again, Kwani decided to sneak up on them to find out what the confidential task was. Tracing their steps but maintaining a reasonable distance so he is not sighted, Kwani followed them into the dark warehouse, and he became more perplexed. While three persons took out fifty cartons of the company’s products, two others dashed out to open the back gate for some strangers who drove in with a truck.
He silently observed as they loaded the vehicle with the products and received some amount of cash in return. They chatted and cheered as they carried out their transaction. Kwani stood in a corner, confused about his next step. As they were rounding up, Kwani quickly walked out. He spent the next day torn apart, part of him wanted to report the perpetrators and the other part wanted to join them at least to earn more money for himself. After dealing with the dilemmatic intrapersonal conversation, he decided to report the act.
That day, he contacted the HR manager and informed her about his findings. She thanked and assured him of an immediate action against those were working against the progress of the company. Unfortunately, two months later, Kwani was rewarded for his integrity but got fired some weeks after. When he made enquiries about why he was sacked, he found out that one of the Managers was spearheading the operations. Kwani continued to blame himself for exposing those behind the act, maybe joining them would have been the best option.
Knowing that no business ever thrives without the right set of persons working behind them, what remedy can you proffer for staff disloyalty and pilfering? Once again, the need for effective systems and processes cannot be overemphasized.
Written by Jennifer Chioma Amadi
Do you need help with setting up your systems and processes? We can get it done for you professionally. Send us an email at email@example.com
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Asides the regular banking activities many banks engage in, Guaranty Trust Bank (GTB) has raised the bar in the banking sector. It has become associated with creative and speedy customer service. Because of its outstanding financial performance, excellence, and innovations, GT Bank is rated one of Nigeria’s foremost Financial Institution. Find out how this brand has gained such reputation in less than two decades.
Guaranty Trust Bank was founded in 1990 as a limited liability company with the aim to provide banking services within Nigeria and began full operation in February 1991. The brand was built on a firm foundation of excellence and professionalism. From its commencement, it has faithfully delivered innovative solution to solve customers’ financial challenges and has such gained more traffic.
Over the years the bank established some principles coined from what the brand refers to as The Orange Rules which guides its operations; simplicity, Professionalism, Service, Friendliness, Excellence, Trustworthiness, Social Responsibility and Innovation. This has also informed the brand’s corporate colour.
The company has had several strings of achievements from its sixth year into the banking sector. It was rewarded the Nigerian Stock Exchange President’s Merit award in September 1996 and consecutively won the same award for seven years within 2000 to 2009 excluding 2002. Another significant accomplishment the bank got was in 2002 when the bank was granted a universal banking license by the Central Bank of Nigeria (CBN).
The bank experienced rapid development and expansion after its second share offering in 2004 that raised about N11billion. Through this proactive step, Guaranty Trust Bank qualified for the N25 billion minimum capital base for banks initiated by the Central Bank of Nigeria in 2005.
Different years have come with different milestones for the brand. It has remained focused on its goal to build a proudly African and truly international institution that functions as a platform for enriching lives by building strong, value-adding relationships with those they do business with.
GT Bank has spread its tent from Nigeria to other countries like Cote D’Ivoire, Gambia, Ghana, Liberia, Kenya, Rwanda, Uganda, Sierra Leone, Tanzania and the United Kingdom.
We are a team driven to deliver the utmost in customer service. We are synonymous with innovation, building excellence and superior financial performance and creating role models for society.
We are a high quality financial services provider with the urge to be the best at all times while adding value to all stakeholders.
Guaranty Trust Bank’s culture revolves around the eight Orange Rules. The orange colour that represents friendliness and youthfulness has in one way or another influenced the brand’s core values. Here are the principles the brand abides by;
- Social Responsibility
GT Bank ties its significance to social responsibilities. It is an integral part of the company’s business model. GT Bank dedicates a significant portion of its profit to high impact projects geared towards enhancing the community, education, and different forms of Art.
Written by Jennifer Chioma Amadi
Need restructuring in your business? We can help! Kindly send us an email at firstname.lastname@example.org
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