brand strategy – Mapemond Limited https://mapemond.com Training and Business Consulting Thu, 14 Dec 2023 16:51:05 +0000 en-US hourly 1 https://wordpress.org/?v=7.0 https://mapemond.com/wp-content/uploads/2018/07/mapemond-color-icon.png brand strategy – Mapemond Limited https://mapemond.com 32 32 CHICKEN REPUBLIC: A POCKET AND BELLY ROMANCE https://mapemond.com/chicken-republic-a-pocket-and-belly-romance/ Thu, 14 Dec 2023 16:51:05 +0000 https://mapemond.com/?p=6815 Dumo spoke emphatically while we stood inside the Chicken Republic outlet located along Peter Odili Road in Port Harcourt as he stressed how he loves their Refuel packages. You could see the expression of satisfaction on his face when he muttered, “I love them. They are the best so far as I am concerned.” His […]

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]]> BRANDING YOUR SCHOOL FOR SUCCESS https://mapemond.com/branding-your-school-for-success/ Sat, 12 Aug 2023 09:54:26 +0000 https://mapemond.com/?p=6588 Education plays a pivotal role in shaping future generations, so schools have a unique opportunity to create a lasting impact. Just like any other institution or business, schools too can benefit immensely from effective branding. At Mapemond, we understand the power of branding, and we’re here to help schools unlock their full potential and leave […]

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]]> BUILDING A STRONG PERSONAL BRAND: A CASE STUDY OF ‘YOUR CO-TRAVELER’ https://mapemond.com/building-a-strong-personal-brand-a-case-study-of-your-co-traveler/ Thu, 10 Aug 2023 18:14:58 +0000 https://mapemond.com/?p=6583 In today’s fast-paced digital age, personal branding has emerged as a powerful tool for individuals to carve their unique identity in a crowded virtual landscape. One shining example of this phenomenon is the captivating story of “Your Co-Traveller,” the brainchild of the brilliant brand consultant, Mr. Maple Dappa. Mr. Dappa’s journey towards crafting a compelling […]

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]]> THE SIAMESE TWIN: INTERNAL AND EXTERNAL BRANDING. https://mapemond.com/internal-and-external-branding/ https://mapemond.com/internal-and-external-branding/#respond Wed, 10 Mar 2021 15:46:22 +0000 https://mapemond.com/?p=2406 Getting it right with your brand is a function of how well you get it with internal and external branding. For any brand to stand out, these two must be in place. Irrespective of the size, nature, and location of your business, the effect of branding will always set you apart. Small and local businesses […]

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]]> https://mapemond.com/internal-and-external-branding/feed/ 0 A REVIEW ON MOST DOMINANT BRANDS IN AFRICA. https://mapemond.com/a-review-on-most-dominant-brands-in-africa/ https://mapemond.com/a-review-on-most-dominant-brands-in-africa/#respond Thu, 06 Aug 2020 13:26:32 +0000 https://mapemond.com/?p=2168 We read a post on Facebook that got our attention. It was written by the Co-Founder of Gidi Cakes, Daniel Adeniyi. It is about Africa’s Top 100 Brands for 2020. The study done by Brand Africa showed that majority of the dominant brands in Africa are not local brands. In fact, in 27 countries that were […]

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]]> https://mapemond.com/a-review-on-most-dominant-brands-in-africa/feed/ 0 THE HAIR COURT. A JOB WELL DONE! https://mapemond.com/the-hair-court-a-job-well-done/ https://mapemond.com/the-hair-court-a-job-well-done/#respond Mon, 27 Jul 2020 05:59:35 +0000 https://mapemond.com/?p=2137 From when the idea was conceived, we were engaged to work with the owner in birthing this lovely brand. Covid-19 and lockdown obstructed the process a great deal, but the baby is born now in the city of Port Harcourt. The salon received over 40 new customers (excluding personal friends and relatives of the owner) […]

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]]> https://mapemond.com/the-hair-court-a-job-well-done/feed/ 0 What makes a solid brand? Identity https://mapemond.com/what-makes-a-solid-brand-identity/ https://mapemond.com/what-makes-a-solid-brand-identity/#respond Wed, 23 Oct 2019 05:00:36 +0000 https://mapemond.com/?p=1705 Would you identify a Mercedes Benz car even without the logo on it? Would you identify the voices of people you know personally even without seeing their faces?  Would you recognize the taste of your favorite food brand even with your eyes closed?  Where are we going with these questions?  It’s simple. Whether done intentionally […]

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]]> https://mapemond.com/what-makes-a-solid-brand-identity/feed/ 0 BRAND REVIEW: MOUKA FOAM OF COMFORT https://mapemond.com/branding-firm-in-port-harcourt-2/ https://mapemond.com/branding-firm-in-port-harcourt-2/#respond Tue, 14 May 2019 04:00:28 +0000 https://mapemond.com/?p=1347 When the day winds down and the body gets weak, every human craves for one thing, to return home to the comfort of their mattresses. For decades, Mouka Foam has been satisfying this need for soft, homely comfort. This makes it one of the most reliable and recognisable foam brands in Nigeria. For its brand […]

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]]> https://mapemond.com/branding-firm-in-port-harcourt-2/feed/ 0 BRAND REVIEW: THE RETURN OF BATA https://mapemond.com/brand-review-the-return-of-bata/ https://mapemond.com/brand-review-the-return-of-bata/#comments Tue, 09 Apr 2019 08:43:48 +0000 https://mapemond.com/?p=1238 There is a new rave in the Nigeria footwear industry, and Bata seems to be at the center of it all. For those who probably mistook Bata for either a Yoruba venture or an Igbo business, you might need to sit down for some shocking revelations and hopefully you will get a paradigm shift at […]

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]]> https://mapemond.com/brand-review-the-return-of-bata/feed/ 3 BRAND REVIEW: FLAVOURS OF FAN MILK https://mapemond.com/brand-review-flavours-of-fan-milk/ https://mapemond.com/brand-review-flavours-of-fan-milk/#respond Tue, 02 Apr 2019 08:06:28 +0000 https://mapemond.com/?p=1214 At the sight of clustered school kids in the peak of an afternoon or at the close of school, there is high degree of certainty that an ice cream vendor on a bicycle is available making a good sale of different Fan Milk products. On the menu of many adults who are health conscious but […]

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