CLIENT
- Creamella Foods Limited
PROJECT TITLE
- Strategic Business Structure and Brand Development
SERVICES RENDERED
Conducted strategy sessions to define and implement a robust business structure focusing on systems, processes, organisational culture and growth management.
Led leadership and team-building training for 15 management staff as well as general sessions for all employees and factory workers.
Assisted in product branding for Creamella’s expanding product lines including ice cream and yogurt.
Provided marketing communications strategies to support product launches and expand market reach.
Supported the Managing Director in developing strategies for onboarding new distributors across Nigeria.
REMARKS
- Creamella is rapidly expanding in the Nigerian market with products ranging from ice cream mix powder to ready-to-eat ice cream and yogurt. The collaboration aimed to build a solid foundation for growth with a focus on employee development and market expansion.
BACKGROUND
- Creamella, known for its innovative dairy products, sought to refine its business operations and brand identity as it expanded its product offerings.
NEED STATEMENT
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Creamella required a structured approach to business management and brand development to sustain its rapid growth and maintain product quality.
SOLUTION PROFFERED
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Mapemond Limited conducted strategic planning sessions, delivered trainings, and provided expert branding and marketing services to ensure Creamella’s continued success.
PROJECT OUTCOME
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Creamella strengthened its organizational framework, enhanced employee capabilities, and successfully launched new product lines positioning itself for national and international growth. The ongoing work will further develop the brand and expand distribution channels fulfilling the vision of making Creamella a household name in Nigeria and beyond.
