BRAND REVIEW: KELLOGG’S LONGEVITY
Tuesday, 19 February 2019
Most children born from the eighties can attest to the fact that they have tasted the popular Kellogg’s cornflakes. For some, it even became the quickest breakfast their mothers could fix before they dashed off to school while for others it became their favourite go-to cereal whenever they were hungry.
BUSINESS INSIGHT: MARKETING WITHOUT STRESS
Monday, 18 February 2019
Now no matter how polished or good your idea, product or service is, if you can’t market it, it goes nowhere and only stays within the reach of your immediate circle. It is safe to say marketing is a means of spreading your business to a wider audience. The simple fact is, if you want more people to know what you sell, offer or the value you can create, marketing is unavoidable and inevitable.
LOGO UNRAVEL: THE SPAR FIR
Friday, 15 February 2019
SPAR is a multinational firm which manages several individual retail stores and partners doing business under the SPAR brand name. It was founded in Netherlands by Adriaan van Well in 1932 on the premise that when marketers do business as individual entities they yield lesser results as compared to several individual wholesalers and retailers coming together in partnership to form a huge market network. They meet a wide range of consumers’ needs making very huge impacts by leveraging on the ensuing large customer base.
UNVOICED PERSPECTIVE: OFFICE LOVE PLAY…
Thursday, 14 February 2019
Though most cases of office romance involve colleagues in the same level or department, studies have shown that 29 percent in-office relationships are between someone in a higher position and a junior colleague. It also revealed 15 percent have had an intimate affair with their direct boss. When caught or exposed, 37 percent deny the relationship and 63 percent admit it.
EMPLOYEE INSIGHT: “IT’S IN OUR OWN MINDS THAT WE STAY LIMITED,”- KOSISOCHUKWU IKEME
Wednesday, 13 February 2019
Different life’s phases come with strings of uncertainties urging us to travel over and make sense out of them. This process is often what we refer to as self-discovery. Just like every other phase, the career phase also requires some level of discovering in order for us to fit into the perfect picture we desire.
BRAND REVIEW: PEAK MILK, STILL LEADING
Tuesday, 12 February 2019
With its rich creamy taste, Peak Milk has continued to live up to its name, and has gained the reputation of the number one brand in the dairy industry in Nigeria.
BUSINESS INSIGHT: PEPSI MARKETING STUNT – THE COLA TRUCE
Monday, 11 February 2019
This move may have been a demonstration of Pepsi’s idea of the cola truce initiative or part of their plan to get more attention thereby creating more visibility for its brand.
LOGO UNRAVEL: THE TOYOTA IDENTITY
Friday, 08 February 2019
The Toyota brand has over the years endeared themselves to the heart of their customers especially through its visual identity system specifically the well-known Toyota 3-ellipses logo.
UNVOICED PERSPECTIVE: EMPLOYMENT; A FAVOUR?
Thursday, 07 February 2019
It is no longer news that unemployment is on the rise in Nigeria and most parts of Africa. In times past the matter of contention was the fact that most people were not qualified for the vacant roles advertised. However, in recent times, scarcity of jobs has become the plague affecting our society leaving us
EMPLOYEE INSIGHT: “KEEP IMPROVING YOURSELF AND ALWAYS HAVE A POSITIVE MINDSET”- QUEEN OCHUBA
Wednesday, 06 February 2019
Big things they say start small and oftentimes it is in the small things that our level of commitment is tested. Queen’s progress so far can be linked to the level of commitment she has poured in the minor roles she has had to take on in the past.