What Happened: A strategic question to always ask.
Wednesday, 15 January 2020
What Happened? This is a very important question to ask in customer relations. Some customers (usually a few out of the lot) will be unreasonable, unruly, dishonest, over-demanding and show total disregard for your business terms and processes. When an incident occurs in your business and you address it with the default mindset of “the
You need your own marketing channels
Tuesday, 14 January 2020
Imagine that you own a salon and employed someone to help manage it while you focus on your 8-5. The manager made a request for a dedicated smartphone that will be used for social media management and other communications with customers, but you said no, the manager should use her own phone. You want to
Dealing with poor work culture from Employees.
Thursday, 09 January 2020
Poor work ethic and culture is a major challenge that businesses silently grapple with, whether remotely or in the workplace. It even tends to turn some employers into very mean people. Workers show up late at work, drag feet to get things done, hardly reply to emails, fail at deliverables repeatedly, some keep making excuses
SO YOU WANT A SUPER MARKETING TEAM?
Wednesday, 18 December 2019
We listen keenly to business owners as they vent their frustration about the marketing team not raking in revenue as expected. We engage them further in the conversation and it turns out that the business itself doesn’t have a clearly defined marketing strategy or plan. They pass the buck to the marketing team to take
Driving sales through visibility.
Monday, 09 December 2019
It appears that many entrepreneurs desire to make sales without investing in gaining visibility. We wrote this article to offer some perspective. Unless your business is hinged solely on personal contacts and contracts, you need to keep investing in attaining better visibility. At the point customers make a buying decision, they usually go for the
Business Insight: The best relationships have issues too…
Tuesday, 19 November 2019
The best relationships are not necessarily the ones without squabbles and disputes, but the ones where the partners can address the issues graciously and carry on beautifully with the relationship. They understand that other issues will come along the way, but they maintain the same disposition in addressing the issues, not to tear down, but
Startup South 2019: Brand visibility for market harnessing
Friday, 01 November 2019
At the ongoing Startup South Conference in Uyo, my firm, we hosted a session to discuss brand visibility as a means to access the market with Startups and emerging businesses. The panelists submitted as follows: 1. Before you strive for visibility, make sure your product is good enough for the market. It may not be
What makes a solid brand? Good Product.
Thursday, 31 October 2019
1. People2. Good Business3. Values4. Identity5. Good Product To emerge as a solid brand means that you are solving a problem, so well that people keep coming back to you for your solution. As a business brand, there are two ways you solve people’s problems, through your products or services. If you are going to
What makes a solid brand? Identity
Wednesday, 23 October 2019
Would you identify a Mercedes Benz car even without the logo on it? Would you identify the voices of people you know personally even without seeing their faces? Would you recognize the taste of your favorite food brand even with your eyes closed? Where are we going with these questions? It’s simple. Whether done intentionally
LOGO UNRAVEL: INNOSON IDENTITY, TAKE THE SHOT!
Friday, 18 October 2019
There is so much power that lies in our hands, thanks to the evolution of technology. This power is acquired from the moment we purchase a gadget, connect to the internet and log on to a social media platform. With the emergence of social media, the world has not only become smaller but also several