BURGER KING’S SUEZ CANAL AD: PUBLICITY STUNT GONE WRONG?
Thursday, 08 April 2021
A couple of weeks ago, precisely on 23rd March 2021, a blockage occurred at the Suez Canal in Egypt when one of the biggest vessels in the world got stuck in the canal. This happened after the ship (Evergreen) was hit by a strong sand storm which made it run into the sidewall of the
WHEN WILL YOUR SMALL BUSINESS STOP BEING SMALL?
Wednesday, 07 April 2021
Some businesses began as a means of survival. Some began as a means of attaining a comfortable life. Some as an alternative source of income. And some as a vision to create a sustainable company. The way you approach your business is often an indicator of how and why the business was started. However,
THE SIAMESE TWIN: INTERNAL AND EXTERNAL BRANDING.
Wednesday, 10 March 2021
Getting it right with your brand is a function of how well you get it with internal and external branding. For any brand to stand out, these two must be in place. Irrespective of the size, nature, and location of your business, the effect of branding will always set you apart. Small and local businesses
- Published in Branding
ONE CRITICAL SKILL FOR YOUR BRAND IN 2021!
Tuesday, 26 January 2021
As an entrepreneur, it is not enough to have a brilliant idea neither is it good to rush into execution because you think your idea can fetch you lots of money. One question you must sincerely ask yourself is how will I get clients? Ideas and dreams are exciting. Doing the groundwork could be fun.
DERIVE MORE VALUE FROM YOUR TEAM!
Saturday, 16 January 2021
Dear Business Owner, Do not expect your workers to be super performers if you have not clearly outlined your expectations from them in the form of a job description. And even when you have a job description, do not leave it at that. Create key performance indicators (KPIs) derived from the job description. In other
ARE YOU READY FOR FUNDING?
Thursday, 14 January 2021
“Funding for our business was approved” That was the message a client sent to us recently! We are not sure of what was responsible, but we got a lot of requests for business plan writing during the lockdown on to the later part of last year. It gives us joy when entrepreneurs give serious thought
WE STARTED SOMETHING AMAZING!
Saturday, 09 January 2021
Drawing from the lessons of 2020, we decided to start a support community for entrepreneurs and those aspiring to be one sometime soon. It will be a full-blown business community (in the form of an Academy) for those who are seeking to go beyond mere hustle and survival to building sustainable companies and reputable brands. Many business ideas will
- Published in Branding, Business, Infographics, Marketing, Research, Stories, Strategy, Structure, Team, Technology, Uncategorized, Web Design
BUSINESS INSIGHT: SETTING YOUR REVENUE TARGETS FOR 2021
Tuesday, 05 January 2021
It’s a new year and everyone is optimistic about achieving great results. One major goal that business owners want to achieve is to make more money, it is the key driver for business. Having a financial goal helps a brand to identify its target market and the right audience to pitch its services and products
DO YOU KNOW THE BUSINESS SIDE OF YOUR SKILL?
Sunday, 27 December 2020
Many persons are skilled but only a few seem to understand the business of their skill. One major element in making your skill or talent a business is to learn to sell that skill. To know how to bake cakes is one thing, understanding the business of selling cakes is another. To know how to
DON’T BE QUICK TO BACK DOWN AS A SALESPERSON.
Saturday, 26 December 2020
Being a salesperson is not merely about explaining the service or product. You must know the product very well and be able to explain it excellently, but sales require more than that. Here is a conversation our Captain witnessed at the airport lounge between a sales representative of a real estate company and a prospect.