5 Digital Marketing Strategy Pitfalls to Avoid

Written by Veronica Johnson   Digital marketing is a tricky business. It includes strategies like SEO, content marketing, and paid advertising. This is an easy path to making mistakes. Effective digital-making strategies are changing every single day, leaving many brands to leave in a situation to change or succumb. Digital marketing can be used to …

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strategic marketing management

Our Captain at APCON!

FROM CAPTAIN’S DESK On Wednesday I taught strategic marketing management to over 35 participants at the Port Harcourt edition of the Advanced Marketing Communications certification training program organized by the Advertising Professionals Council of Nigeria. The highlight for me was when they confirmed that I had helped them gain clarity on the difference between strategic …

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short business courses

WE PRESENT MAPEMOND BUSINESS ACADEMY!

We realized that while sharing random business posts on social media was good for building the business acumen of Nigerian entrepreneurs, there was still a huge gap with easily accessible and well-structured business courses that will equip business owners to build bigger and better businesses. After several months of doing the background work, we present …

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apple discontinues ipod

THE END OF THE APPLE IPOD: A CLASSIC CASE OF CREATIVE DESTRUCTION

Written by Robinson Tombari Sibe (originally published on Facebook) There was a time when the Apple iPod was the most desired gadget anyone could wish for. Gradually, it began to diminish in market dominance, until two days back when Apple announced the discontinuation of iPod production, after 21 years in the market. This was a …

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