THE LOOP: PITCHDAY 2022
Monday, 16 May 2022
If you are running a viable business and require funding to enable you to expand, we are hosting an event where you will pitch your existing business to a group of carefully selected investors. Your business must already be running with constant cash flow. You must present good records of finances. You will discuss and
THE END OF THE APPLE IPOD: A CLASSIC CASE OF CREATIVE DESTRUCTION
Thursday, 12 May 2022
Written by Robinson Tombari Sibe (originally published on Facebook) There was a time when the Apple iPod was the most desired gadget anyone could wish for. Gradually, it began to diminish in market dominance, until two days back when Apple announced the discontinuation of iPod production, after 21 years in the market. This was a
- Published in Business, Strategy, Technology
WHAT IS BRANDING? A SIMPLE WAY TO UNDERSTAND IT.
Tuesday, 03 May 2022
Our favourite synonym of the word branding is marking. Marking on the surface level seems like the names, symbols, and physical attributes we use to identify one thing from another. We see it in our villages how livestock owners mark their goats, chickens, etc. That is branding in its basic form. We see it in the
- Published in Branding
ONBOARD YOUR NEW EMPLOYEES RIGHTLY
Sunday, 17 April 2022
We read the employment letter of a certain business some time ago and it sounded more like a court judgment sending someone to imprisonment. No life in it, no line saying welcome, not to talk of the company’s vision and how new recruits fit into it. Basically, it’s a “this is what we employed you
THE EVOLUTION OF THE HOTEL INDUSTRY
Saturday, 09 April 2022
Written by Comfort Adebayo, Janefrances Ibezim, Esther Julius, and Blessing Kamanu. The hotel industry is one of the many industries that has witnessed a lot of transformations in the past decades. Globally, there has been tremendous growth in the hotel industry and this has helped in promoting tourism to a large extent. Before we
GRASPING THE RELATIONSHIP AND DIFFERENCE: BRANDING, MARKETING, AND SALES
Thursday, 07 April 2022
Written by Evan Promise I’ve been delaying writing about this for months now, but the shock I just got this morning, necessitated this post. I guess I shouldn’t be so surprised that a lot of us mix all three up, because most of us do not know any better anyway. If not for
5 MUST-HAVE QUALITIES TO CREATE A SUCCESSFUL LOGO
Wednesday, 06 April 2022
Written by Veronica Johnson In this competitive digital arena, businesses have to do everything in their capacity to stay at the top. When you are trying to establish a new brand in the market and extend your products/services, you need to be ready with plenty of things. Today, creating a unique brand identity has
HORRIBLE BOSSES: AN OUTCRY ON WORKPLACE TOXICITY IN NIGERIA
Wednesday, 30 March 2022
Written by Janefrances Ibezim There was a social media outburst recently triggered by an article published by TechCabal and a session on Twitter spaces. Tech giants like Kuda, Bento Africa, Prospa, Life Bank, Ulesson, Wallet Africa amongst others were called out as toxic workplaces according to documented records by Trendinalia, a social media monitoring
THE 2022 OSCAR SLAP: WHEN ROCK GETS SMITHEN BY WILL
Tuesday, 29 March 2022
Written by Augustine Burutolu with contributions from Nneoma Chikeka The dust is yet to settle over the unfortunate incident at the 94th Academy Awards (commonly referred to as the Oscars) on the 27th of March, 2022, which was held at the Dolby Theatre, Los Angeles, USA, in which actor Will Smith slapped comedian Chris
7 LESSONS FROM INDORAMA RETIREES
Tuesday, 29 March 2022
Written by Maple Dappa I was certain that they were all above 50, possibly the youngest among them was 55 years old. They looked well-fed, they were jovial, and of course, they were all old enough to father me. My colleague accompanied me there and we were both pleasantly surprised to see her Dad