BRAND REVIEW: KONGA.COM – STILL STANDING
Tuesday, 23 April 2019
A brand that has championed the course of online shopping in Nigeria is Konga. With its online and offline retail platforms, Konga has consistently set the standard on which other brands in its industry build on. Having earned the game changer title in the e-commerce industry in Nigeria, Konga keeps expanding its reach and gaining
LOGO UNRAVEL: AMAZON’S SMILE
Friday, 19 April 2019
Amazon remains a leader in its industry, a timeless brand, and continues to evolve. From online retail, with everything from ebook readers, to delivery via drones and terrific automated hub that manages its ever-growing inventory of products. The company has never conformed to the norm and has always tied its progress and innovation to its logo and collective ethos that was inspired by the founder.
EMPLOYEE INSIGHT: “NO STRAIGHT FORWARD APPROACH IN RELATING WITH COLLEAGUES”–ANONYMOUS
Wednesday, 17 April 2019
EMPLOYEE INSIGHT: “THERE IS NO FORMULA OR STRAIGHT FORWARD APPROACH WHEN IT COMES TO RELATING WITH PEOPLE IN THE WORKPLACE”–ANONYMOUS A paramount skill every employee, irrespective of their positions, should acquire is the ability to work excellently with others in the work place. They must be willing to start the learning process of establishing good
BRAND REVIEW: CINFORES – A LEADING ICT BRAND
Tuesday, 16 April 2019
With the fast rise of technologies of all kinds – the simple and the sophisticated – the world’s advancement clings on technological wings. A country’s development is now measured by its level of technological growth and input, while humanity relies on it for easier and better existence. This leaves one with no other choice than
- Published in Branding
BUSINESS INSIGHT: THE RIGHT KINDA HYPE
Monday, 15 April 2019
Have you ever purchased a product after seeing several of its adverts but in the end, it did not meet your expectation? If you have, then you must understand that deep feeling of disappointment that accompanies the irritating feeling of being played and the urge to put that brand on your blacklist of products you
LOGO UNRAVEL: NESTLE’S NEST OF NOURISHMENT
Friday, 12 April 2019
The Nestle logo is one of the few logos that never cease to make a statement about their brand to everyone who encounters it. It is regarded as a ground-breaking logo that has set the pace for other brands since its creation.
UNVOICED PERSPECTIVE: DIFFERENCES IN AGE
Thursday, 11 April 2019
Age is often considered as just a number and one of the common assumptions about it in the corporate world is that people concern themselves with work goals and never who is older. Like we know, the workplace comprises of different age generations of people who are expected to work together with mutual respect. However,
EMPLOYEE INSIGHT: “WORKING HAS SHAPED MY SAVING CULTURE”- AFONYA DAVIES
Wednesday, 10 April 2019
Survival is a common instinct among mankind. For this singular reason, man strives daily to fight against all odds, desperately in search for better means of earning some comfort during his lifetime. For most people, getting a job or starting an enterprise, has become a familiar means for making a livelihood. Our interviewee for the
BRAND REVIEW: THE RETURN OF BATA
Tuesday, 09 April 2019
There is a new rave in the Nigeria footwear industry, and Bata seems to be at the center of it all. For those who probably mistook Bata for either a Yoruba venture or an Igbo business, you might need to sit down for some shocking revelations and hopefully you will get a paradigm shift at
BUSINESS INSIGHT: GO DEEP, THEN WIDE
Monday, 08 April 2019
As the spirit of enterprise keeps gaining momentum across Nigeria and Africa, I want to encourage startup founders and small business owners, to feel the pulse of their target market and ensure their ideas match the needs. As an entrepreneur, you might need to go back to the drawing table to reexamine what you are