BRANDING MISTAKES YOUR BUSINESS IS MAKING
Wednesday, 26 June 2019
Branding is never just about your logo. It is more about creating a unique identity, which actually requires time and effort. Sometimes it could mean working with consultants to get the expected response from your promotional materials and even more. Anyway, the good thing here is, if you are reading this you will be getting
PORT HARCOURT BRAND RECOGNITION AWARDS 2019
Monday, 24 June 2019
This award of recognition compiled by Mapemond Resources is the first of its kind for the organisation. This premier edition recognises both organisational and personal brands that have consistently created positive awareness and influence in the city of Port Harcourt and are completely changing the narratives in their various sectors against all odds. The awards
Port Harcourt’s Most Preferred Cinema
Sunday, 23 June 2019
During the week we asked for opinions from people on social media on their most preferred cinemas in Port Harcourt and we got lots of interesting responses. While 65% preferred Filmhouse due to larger screens, good sound quality and other side attractions, 30% preferred the serene and clean environment that comes with seeing a movie
City Brands: Seven Cool Hangout Spots in the City of Port Harcourt
Wednesday, 19 June 2019
Life in the city of Port Harcourt could sometimes be monotonous and boring but there are some cool hangout spots to go chill and relax, at weekends, holidays or anytime you desire. In no particular order, they are: 1 Faarah’s Coffee Lounge Faarah is known for its touch of class and the inspiration it gives
4 MISTAKES TO AVOID WHEN CHOOSING AN INFLUENCER FOR YOUR BRAND
Tuesday, 18 June 2019
Brands are focusing much on influencers to create positive brand awareness by leveraging on their followers. So far, we have noticed that many brands are making some mistakes when it comes to choosing who should be influencing consumers to buy into their brand’s message. So what are those mistakes? 1. Working with an influencer who
WHEN YOU CAN’T PAY HIGH SALARIES
Monday, 17 June 2019
Salaries aren’t determined by what the employee desires, it’s ultimately hinged on what the business can afford to pay. Where the affordable amount is poor, the employer should make room for some level of flexibility to get good productivity. Create shifts, reduce work hours, give off days, allow remote work if and when possible/necessary. Make
LOGO UNRAVEL: LIFE’S GOOD
Friday, 07 June 2019
Think of a brand with the most soothing effect to its presentation– you know that brand whose slogan and appearance ignites hope and reassures you of a better future. It will be surprising if your mind does not get a light bulb with LG as the centre of attraction. With its simple design and that
CITY BRANDS: 6 FOOD VENDORS THAT DELIVER FOOD TO YOUR DOORSTEP IN PORT HARCOURT
Wednesday, 05 June 2019
The city of Port Harcourt has many food vendors but few actually go the extra mile of “belly pleasing” you right on time. It is safe to say that this business model is one that gives the brands on our list the competitive advantage they enjoy. Of course, most major players like Kilimanjaro, Jevinik, Dominos,
BUSINESS INSIGHT: THE MARKETING MIX PUZZLE
Monday, 03 June 2019
The marketing mix is widely considered as the foundation model for businesses. It consist of marketing tools used to attain marketing objectives in any target market. The marketing mix further represents four levels of marketing that directs the decision of an entrepreneur. These 4Ps are Product, Price, Place, and Promotion.
LOGO UNRAVEL: THE AIRTEL WAVE
Friday, 31 May 2019
Founded by an Indian entrepreneur, Sunil Bharti Mittal, in 1984, as a small mobile network provider, Airtel has since then enlarged its territory to many countries. It is regarded as the fifth largest mobile network in the world with over 386 million subscribers.