LOGO UNRAVEL: THE STORY BEHIND THE NEW MAPEMOND LOGO
Friday, 14 December 2018
This is the maiden edition of our new blog series ‘Logo Unravel’ and we are excited to present to the world our own logo which we recently revamped. It’s been ten years since our voyage as a firm began and as part of the memories we are creating for ourselves, we decided to revamp our logo
- Published in Branding
EMPLOYEE INSIGHT: YOU DON’T NEED A SIDE HUSTLE TO SUSTAIN YOU – Mr Abiodun
Wednesday, 12 December 2018
While most employees these days struggle to pursue a career and retain a job for a few years, Engr. Boladale Abiodun Adegbenro has followed his career through for over thirty five years. “I actually started working before I left the university; I was doing a part-time job then. Ever since, which is over thirty five
SPAR BLACK FRIDAY: SCAM OR OVERSIGHT?
Tuesday, 04 December 2018
November comes with so many pointers; like the slight signs of harmattan reminding you that the year is almost gone, the early signs of Christmas whispering to you about upcoming festivities and most crucial is the Black Friday rush informing you about all the things you need to shop for. At the sound of it,
PORT HARCOURT’S SILENT BREAD WAR
Tuesday, 27 November 2018
From the well sliced Nibbles’ bread to the full Market Square loaf and down to the new Dome’s dough, consumers have a lot to keep their taste buds going. The flooded bread market continuously serves its consumers with different varieties to choose from. Whether it is sliced or whole, one thing most consumers can’t resist
PORT HARCOURT’S NEWEST RAVE; THE ARRIVAL OF DOMINO’S, COLD STONE AND PINK BERRY
Saturday, 10 November 2018
With over millions of consumers all over the world, the franchise chain; Domino’s Pizza, Cold Stone Creamery and Pink Berry Yoghurt continue to pitch their tent in major cities across the globe to spread their reach. From a small Pizza store in America fifty seven years ago, Domino’s Pizza has consistently broken new grounds and
GROWING YOUR BUSINESS EVEN WITHOUT SUFFICIENT CAPITAL
Saturday, 10 November 2018
A couple of months ago, we conducted a market research for a client that manufactures and distributes a product which falls within the category of Fast Moving Consumer Goods [FMCGs]. Their target was to push their product into same league as global brands with a strong national presence in Nigeria. The research was focused on
DON’T DRINK THAT TEA ALONE!
Thursday, 13 September 2018
The story was told of a man who was completely unconscious and hospitalized at the University of Port Harcourt Teaching Hospital [UPTH]. His Wife didn’t have a penny on her, but she had her husband’s ATM Card with her; that would have been helpful, right? Wrong! She could not use it because she did not
FROM LUSH GARDEN TO POSH GRAVEYARD: A PATH TO BE AVOIDED BY BRANDS
Wednesday, 29 August 2018
So you had an idea with a plan and some resources to make it a reality, you then delved in with all you had; the zeal, the excitement, the knowledge from research, and so on. In a great feat of anxiety, you hastily rented a space, employed a number of staff and at some point;
A BEAUTIFUL SPOT THAT DIDN’T DESERVE A SECOND VISIT
Friday, 24 August 2018
Starting a business is one thing, building a business that not only stands the test of time but leaves lasting positive impressions on your clients, is another. My colleagues and I went out for some drinks at a new spot one of us had discovered; we decided it will be great to give it a
CORPORATE GESTAPO: A SILENT KILLER OF TEAMS AND ORGANIZATIONS
Tuesday, 14 August 2018
During the era of Nazi Germany, a secret-police organization was created to deal with persons suspected of disloyalty; they employed even crude means in carrying out this task. While extreme measures may not be employed in their case, employers often treat their employees as corporate slaves. They pay the salaries, so employees should just keep
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