As an entrepreneur, it is not enough to have a brilliant idea neither is it good to rush into execution because you think your idea can fetch you lots of money. One question you must sincerely ask yourself is how will I get clients? Ideas and dreams are exciting. Doing the groundwork could be fun.
Dear Business Owner, Do not expect your workers to be super performers if you have not clearly outlined your expectations from them in the form of a job description. And even when you have a job description, do not leave it at that. Create key performance indicators (KPIs) derived from the job description. In other
“Funding for our business was approved” That was the message a client sent to us recently! We are not sure of what was responsible, but we got a lot of requests for business plan writing during the lockdown on to the later part of last year. It gives us joy when entrepreneurs give serious thought
Drawing from the lessons of 2020, we decided to start a support community for entrepreneurs and those aspiring to be one sometime soon. It will be a full-blown business community (in the form of an Academy) for those who are seeking to go beyond mere hustle and survival to building sustainable companies and reputable brands. Many business ideas will
It’s a new year and everyone is optimistic about achieving great results. One major goal that business owners want to achieve is to make more money, it is the key driver for business. Having a financial goal helps a brand to identify its target market and the right audience to pitch its services and products
Many persons are skilled but only a few seem to understand the business of their skill. One major element in making your skill or talent a business is to learn to sell that skill. To know how to bake cakes is one thing, understanding the business of selling cakes is another. To know how to
Being a salesperson is not merely about explaining the service or product. You must know the product very well and be able to explain it excellently, but sales require more than that. Here is a conversation our Captain witnessed at the airport lounge between a sales representative of a real estate company and a prospect.
Justina sells fried yam, potatoes, plantain, and fish in her neighbourhood in the city of Port Harcourt. She makes average revenue of NGN38, 000 daily, which amounts to NGN228,000 weekly (excluding Sundays). Her revenue in a month is approximately 900k. There are 11 other people selling fries within that axis of the town. Some make
In branding, there is something called relationship typology forms. It simply means the kind of relationship people have with their chosen brands. Every customer has a particular form of relationship with your business, and understanding these forms of relationship will help you to be more intentional with your marketing and customer relationship management. These typology