EVERYONE AND EVERY BUSINESS IS A BRAND.
Thursday, 17 September 2020
Whatever you are doing with your business, there is a perception you are projecting to your customers and the market at large. Whether you are intentional about it or not, the perception takes on wings by itself and soars. From your service delivery to social media pages, marketing materials like flyers and others, quality of
BUILDING SUSTAINABLE BRANDS: Where it all begins (PDF)
Sunday, 13 September 2020
We have held two editions of our virtual hangout on branding, and both have been fantastic. The first session was to be summarized into a document to serve as a refresher course but guess what happened? It turned out a sweet book that walks you through the concept of branding and how you can start
HANDLING PROBLEMATIC WORKERS FOR YOUR BRAND.
Sunday, 13 September 2020
When we took over the management of a restaurant brand, most of the staff were problematic and gave the outgoing manager headache, particularly the cleaners and cooks. Over ten months after, the same workers are mostly well behaved and improving daily. What changed? Leadership style. We will use a story to explain what we mean.
HOW BRAND BELIEF CAN TRANSFORM YOUR MARKETING
Monday, 07 September 2020
Recently, we had a brief meeting with a client who wants us to handle marketing communications for their group of businesses. The client said something that got us musing about what we will be sharing in a jiffy. The client said, “I don’t want mere advertising. I want marketing communications”. We are delighted whenever a
HARNESSING THE POWER OF BRAND IDEOLOGY.
Friday, 28 August 2020
In your effort to market your business, one of the things you can do to gain better visibility and attract your desired target audience is to have what is called a big idea. A big idea is commonly used for marketing campaigns. Every professional marketing campaign you see has a big idea that drives it
WHAT WE OBSERVED AT FIFI’S FOOD HOUSE.
Monday, 24 August 2020
A few weeks ago, we spent some time with the CEO of Fifi’s Food House, Onimim Fifi Karibo, at her kitchen hub in the city of Port Harcourt where she treaded us to a three-course meal. While we sat in her office, we noticed her people were at work preparing the meal. At some point,
YOUR BRAND NEEDS A MENU!
Saturday, 22 August 2020
A menu is a tool that greatly improves the sales process for a food business. Customers glance through to see what is on offer and what the prices are, it aids them to decide what options to settle for and they know the cost implication as well. In some restaurants, there are combinations of the
FINDING THE SWEET SPOT FOR BRAND GROWTH.
Friday, 21 August 2020
If you focus on building your business the right way, your brand growth will happen rapidly once you finally hit the spot where your value proposition and pricing perfectly matches the right target market. When you see those brands that “suddenly” blow up, it isn’t magic, they have most likely hit that sweet spot. The
INSIGHTS ON STRUCTURING YOUR BUSINESS.
Thursday, 13 August 2020
We came across a Facebook post suggesting that certain businesses perform better when they are unstructured compared to when they are structured. The person asserted that a renowned Nigerian blogger, Linda Ikeji, is struggling ever since she became structured, but that is quite a baseless assertion without specific indices or metrics to measure the performance
DEVELOPING AN INDEPENDENT SALES SYSTEM FOR YOUR BUSINESS
Monday, 10 August 2020
Creating a system that guarantees sales without your direct personal effort is tough, and takes time. It’s a lot easier to sell through personal efforts, especially if you’re courageous, vocal, and have an audience. We understand that even personal selling isn’t easy for a lot of people, but that is an opportunity for you to