The new song on the lips of most coffee lovers in Port Harcourt is “Marley and Blue”. The brand recently announced its opening this August with photos and videos of the space shared on their social media platforms – Twitter and Instagram specifically. So far, it has been a cool rhythm mixed with smoothly served cups of coffee.
Marley and Blue presents itself as a brand out to improve the quality of coffee sold in the city. From its well-structured appearance and classy feel, it can be perceived that the brand came with all its instruments to give customers the best coffee experience. There is no doubt that it is intentionally creating an image of quality and reliability in the minds of its customers. It also introduced an identity for its coffee that is called ‘joe’.
The brand was founded by Ese Emerhi who was driven by her love for coffee and her desire to create a quiet space for people to hang out during the day. She explained this in an interview with #StartupPortHarcourt.
“I relocated back to Nigeria in 2014, and as a coffee lover, I noticed that in Port Harcourt at least at that time, there were no spaces or collaborative spaces, coffee shops in particular, that people could come to spend the afternoon or a Sunday morning in a quiet conducive space, so I decided to create a space where I would be comfortable in here in Port Harcourt”.
In the interview, she also shared the vision for Marley and Blue. In her words;
The brand sure did have such a great start and is already making a statement in Port Harcourt. Though we do not know what the future holds for this brand, one thing is for sure, we will definitely be looking out to see if it sustains its music!
Let us get your feedback in the comment section if you have had a feel of Marley and Blue…
Written by Jennifer Chioma Amadi
Need help structuring your brand? We are here to help! Send us an email at email@example.com
Do Business Better!
Problems are ever-present in the world and every entrepreneur must be brave enough to face them in their businesses and take total responsibility when they come. In fact, problems are the most predominant element that makes up a business because enterprises are created to either solve a new problem or tackle an existing one.
In every organization, there are two types of problems – external and internal – that needs to be constantly addressed in order to keep work going smoothly. It is often easier to look out for external problems and neglect the internal ones, which can cause more harm to the establishment. We were reminded of this due to the recent temporal shut down of Nigeria’s pioneer motorbike hailing service, Gokada.
The rather abrupt decision taken by the CEO, Fahim Saleh, was because of an inefficiency he observed when he used the Gokada service. He was forced to halt the company’s services after the series of frustration he experienced while he was on board. In his narrative on Medium, he highlighted the different hiccups the services had.
“A little over a week ago I had taken a Gokada hoping to avoid traffic to get to the mainland bridge from VI,” he began.
He stated that his request for a pilot through the Gokada app was delayed,
“I opened the Gokada app, requested, got a pilot, and waited patiently for him to arrive. I called to confirm my location which the pilot said he knew. Five minutes passed by and the pilot had not moved. Another five minutes passed and the pilot was going in the wrong direction. After fifteen minutes and three phone calls, the pilot finally arrived at which point I’m thinking it might have been faster to take a car all the way through.”
After the pilot’s late arrival, Fahim had more disappointments rolling in. He was particularly displeased with the pilot’s incompetency, which was totally against the mission of the brand.
“Upon questioning the pilot, I learned that he didn’t use GPS on his phone because the earplugs he had were broken. Irritated, I motioned him to get started with the ride as I was in a hurry. It should be pretty obvious how to get to the mainland bridge from VI, so I didn’t concern myself with providing him directions but I knew from Google Maps using the best route, it should only take 10 –15 minutes. After about 15 minutes, we were still on the road. I hastily took out my phone and did a quick input of the directions to the bridge and realized we were still 15 minutes away. This pilot had taken a long route to get to the bridge, one that would have been completely avoided had he used the map. I motioned that I would direct him based on the Google Maps navigation. Unfortunately, just as we were about to reach the bridge I directed the pilot to a wrong turn which would have required us to turn all the way around. At this point, it was obvious that a car would have been much faster even with all the traffic. How could I be the CEO of Gokada, the company that pioneered motorcycle ride-hailing in Nigeria and be saying this? I was disappointed in Gokada but most of all, I was disappointed in myself,” he lamented.
General opinion regards the action as rather too drastic and risky considering the stiff competition in business. Fahim believes that it was the only way to tackle such a situation else, it grows worse and unmanageable. “Big problems require big solutions,” he said.
On the other hand, some analysts suggest that the shutdown of Gokada is not unconnected to the bullish strategies of ORide by Opay a Startup powered by Opera. We shall be observing to see how things play out and if Gokada will indeed bounce back better and stronger.
Fahim mentioned that the downtime would be used to restructure the company and train the drivers. He assured customers that the new version Gokada 2.O would be better than their previous experience,
“We can only win by doing right to our customers and our pilots. That is why today I am excited to announce our Gokada 2.0 initiative…we firmly believe that when you want to get somewhere fast, safe, and hassle-free — there won’t be any other app you’d want to open other than Gokada.”
Written by Jennifer Chioma Amadi
You do not have to wait for your business to experience downtime to restructure it. Let us help you while it is still early! Send us an email at firstname.lastname@example.org
Do Business Better!
On the 3rd of August 2019, the city of Port Harcourt was smoking hot with fumes from roasted plantain and fish engulfing the atmosphere, dust raised by thousands of people, and beats of different types of music blaring from speakers. The fuss and the standstill traffic were evidence that Bole Festival 2019 had taken over the town.
It baffled a lot of persons that a single event organized by just one brand had the ability to pull such crowd and literally turned the very quiet Obi Wali center to a beehive. The crowd was a mix of regular fun-loving individuals, on-air personalities (OAPs), and press agents from different media houses were present to capture every moment of the event.
But then the main VIPs of the festival were the wide range of vendors who made their products and services available to spectators and buyers. The highlight, however, were the entertainers invited to light up the event. It is safe to say that the event would have been nothing without the blend of people present that day.
Away from the jamboree, now let’s look deeper to see why Bole Festival was a huge success. Everyone who has ever tried to plan a project or host an event would certainly agree that it is not an easy feat! No matter how small that project or event, it requires a hundred percent brainstorming, planning, and organization to have an excellent execution. It was evident that the Bole Festival was well planned which is why we think the team deserved some applause. So here are a few things we observed;
Good Social Media Strategy: For a brand seeking to attract hundreds of people from around Nigeria and outside the country, it must leverage the power of social media. Being its fourth edition in the business of hosting the event, the Bole Festival crew made good use of their social media platforms to spread the word about the event. In the social media campaign, they focused on the fun facts about the festival while they watered the appetite of potential attendees with promises they couldn’t resist. We dare say the crew kept their promises. They also made good use of hashtags which flowed with their theme for this year, Our Taste, Our Culture, which resonated with the people.
Easy Payment: One thing customers dread is going through too much hassle to pay for a product or service. And their fear of online payment is endless! So including the option of online payment is sometimes a risk that only brave brands opt for. Yet the Festival’s crew was able to make the payment process, especially the online option, seamless. With just a few clicks on an internet-connected mobile phone, most attendees were able to purchase their tickets which was immediately sent to their emails. Several outlets in strategic places for the buying of tickets were utilized as well.
Partnership: Getting partners that believe and support a brand to the fullest is usually one of the toughest parts for most brands. However, Bole Festival has been able to break that limiting factor as it had quite a lot of sponsors and partners. Well, one thing is for sure, the brand must have proven itself worthy enough for partnership. Remember the first thought on every partner’s mind is “what’s in it for me?”
Variety: Though the main event is centered on bole, it was refreshing to have other options displayed by different vendors. This also presents the Bole Festival as an umbrella that houses and supports different types of brands especially SMEs. It speaks a lot about Bole Festival’s core values.
You can see more photos and videos at BOLE FESTIVAL
So, there you go! Those are our observations, but we would love to hear yours. Tell us what you think about Bole Festival in the comment section.
Written by Jennifer Chioma Amadi
Want to learn more about brand strategy? Then attend our branding Bootcamp this August. See details at BRANDING BOOTCAMP
Do Business Better!
There are many tools that can help make you super productive if you make use of that small computer in your hands, and a bit of research shows that these tools listed are the best productivity apps to have in 2019 that can help boost your productivity at work.
Google Drive – this is a great tool as a safe place for all your files which puts them within reach from any smartphone, tablet, or computer since it is integrated with other Google ecosystem.
Base camp – This is a powerful project management and team coordination tool that allows you to view the progress of team members as they complete to-dos and upload files. The tool also allows you to work with clients on the go.
Last Pass – This is a password vault (Manager), this security app stores you login details for various sites, this app allows you to log in faster while having the liberty of having complex passwords you don’t need to remember.
Pocket – A great offline reading tool that allows you to select and save articles, pictures and videos for later viewing.
Dropbox – Dropbox is an online storage locker for your files, documents, photos and other important data that you can access on the go.
Todoist – The world-acclaimed best to-do-list app helps to organize, plan and collaborate on projects and it is very effective for planning your day, remembering important tasks by setting timely reminders or location-based reminders and a Goal tracker.
Written by Donald
Attracting customers require a whole of consistent efforts, here is one that most great entrepreneurs in the world use. This strategy presents you as a go-to expert and it boosts the confidence of potential customers. It starts with planning – if you are not skilled in public speaking, seek training to equip yourself. Mapemond can help you.
1 Identify your prospects – where are your potential clients located, what kind of events do they attend or groups they belong to and how can you connect with them.
2 Create relatable topics – pick the areas of your business and pain points that the prospects will easily relate with.
3 Get your marketing materials ready – prospects may need some form of materials to refer to later (Mapemond are your ‘guys’ for such quality marketing materials)
4 Be open to giving attention – be willing to hear others out, receive their own marketing materials and create a rapport.
5 Give the last punch – share the action you want the audience to take or the one thing you want them to remember for long.
Always be ready to speak in public, so you can be influential in your industry and smile to the bank frequently!
Written by Donald Alaye
For a small business owner, taking that short break from your business may mean closing your business or a drop in sales. We both know this; you need a break and that break can energize you or help you focus on personal things and possibly help you think more strategically about your business.
So since we care too much about you, I have decided to share some tips with you, remember there is a lot to gain when you take out time for yourself. Let these steps guide you.
Plan your vacation ahead of time and start to put things in place. You would not want your business to suffer in your absence, so decide the vacation that is right for you – is it a one-week vacation or a month-long vacation?
Prepare Your Team Ahead
Start from now to prepare your staff members ahead by delegating tasks to them. This helps them get into character early enough and you just may leave some of the duties with them even when you’re back. Trust me this will give them a sense of responsibility and an opportunity to learn something new.
Prepare Your Customer Ahead
Your customers are probably also getting a breather at this time. Let them know in advance that you will be taking some time off, so you can wrap-up projects you are handling yourself or agree to postpone or preferably, introduce them to a team member who’ll be handling the project in your absence.
Don’t wait for a breakdown to take a break.
Written by Donald Alaye
If you need support with your business systems and processes, we would love to help. Contact us via email@example.com
Recently, we did a brand comparison on people’s preference between Big Cola and RC Cola. It was quite an interesting topic as people gave various reasons why they prefer any of the brands, varying from how they liked their business strategies down to their prices, taste, and size.
Based on analysis, 50% or respondents preferred RC Cola reason being that its average sugar content, 5% have never heard of any of these brands, 10% preferred neither of them, 15% went ahead to mention their preference for coca cola which was not in comparison while 20% preferred Big cola because of its size.
Despite these differences, we can all agree that each of these brands have carved a niche for themselves in the Nigerian beverage market.
Got your own opinion on any of the brands?
Please share with us in the comment section.
Note: If you need market research services, we are your guys!
Impression is everything in business, if you make a good impression on a potential client they may eventually become a customer and this is because clients notice the small things you do. So it’s important that you make extra effort.
If you run a walk-in business with high customer traffic, these tips would help you make a good impression.
- Greet your clients by name and in a warm and unique manner – you could welcome them by calling them by name or a unique way to welcome them.
- If suitable, offer a drink or cup of coffee to make clients feel more comfortable when they work into your office.
- Carefully choose your décor: your office appearance and ambience is important, the colours you use can be repulsive if it is not soothing to the average person. Therefore, it is important you pick your décor according to your brand identity.
- Keep the environment clean – your space should always be kept clean, neat and tidy. Ensure that every spot is shiny after use, no overflowing bins, cobwebs, mop sticks, and so on.
- Teach all team members courtesy and mannerisms.
These practices are observed by prospects and endear them to your brand; it also builds loyalty with existing clients.
If you need ideas on making the best impressions, Mapemond can be of service to you! Send an email to firstname.lastname@example.org
For most people, creating stability in all spheres of life comes to them with ease, but for others it is a daunting task and the end result is worrisome.
For those struggling with finding work-life balance, be assured that you are not in this alone.
Balance is your ability to gain stability and fulfillment and if you are unable to create a balance, you stand the risk of having constant health issues, frequent exhaustion, financial loss, steady stress, and the feeling of underachievement.
For your sanity, productivity, health and clarity we have come up with these tips to help you achieve a work-life balance.
- The first step is to figure out who you are, your values, your goals (work, relationship, spiritual, financial, and so on).
- Track your time by prioritizing and keeping a log book.
- Create a “you” time.
- Leave work back in the office
- Take out time for outdoor activities
- Constantly do a self-evaluation exercise
- Read articles on other subject matters beyond work
- Attend social events or just hangout
Being a workaholic is counterproductive in the long run, but finding balance boosts your productivity eventually.
Empower your team members with this knowledge to get best from them.
We could help you improve your employee relations to boost productivity while minimizing staff turnover. Send an email to email@example.com