BRANDING MISTAKES YOUR BUSINESS IS MAKING

Branding is never just about your logo. It is more about creating a unique identity, which actually requires time and effort. Sometimes it could mean working with consultants to get the expected response from your promotional materials and even more.

Anyway, the good thing here is, if you are reading this you will be getting free advice from us.  

Not Investing In Your Brand Elements

Your brand elements are your Logos, Tagline, Colours, Fonts, Brand voice and icons. If you do not have a story behind these, you cannot attract people.

Ignoring Researching On Your Competition

There is no harm looking out for your competition and learning all there is to learn from them, especially if they are doing pretty well. Study their moves and you might get an insight to do something better.

Not Clearly Stating Your Offering to Differentiate You

It will do you good to digest the fact that there are alternatives to your product and services. You have to state what your value propositions are in a clear manner that will make them prefer you to the other brand. It is not always about lower price, it just could be the experience of a fulfilled dream.

Over Looking Your Inconsistency

What you say must match what you do; this is what makes you a brand to reckon with. Customers will quickly leave you if you cannot be consistent with all of what you say.

Neglecting Brand Experience

Brand experience is what fosters brand evangelists. Every contact with your brand should be a worthwhile experience; your product, service, customer care etc. Your greatest mistake will be not to create a positive experience for your customers.

Hope this helps you #DoBusinessBetter

Written by Donald Alaye

At Mapemond, we are your guys on all things brand identity creation, marketing communications, media relations, content development and more. You can reach us via wecare@mapemond.com