Business Insight: Execution is everything
At the beginning of every year, most business owners are filled with so much enthusiasm and a rush to hit targets. It is the period they feel they can take on the world and totally own their space without a single doubt in their minds. For several organisations, the common practice associated with this is assessing the successes and failures of the previous year and mapping out plans and strategies to do better in the New Year.
Often times as the year winds down, there seem to be some sort of friction that begins to counter the wheels of the initial drive to achieve the goals. In the end, a lot is left unmarked on the year’s to-do list. So the big question, “why?” continues to hang in the air at the end of the year.
From research, it has become an obvious fact that the answer to why most plans are not achieved is due to poor execution. This can be traced to certain factors like; not taking action at appropriate times, lack of capacity, lack of resources, or just plain complacency.
Building a great and lasting brand can never be accomplished by wishful thinking, without taking deliberate steps, everything remains futile. Successful enterprises all over the world were built based on the foundation of daily intentional actions in order to get the work done. From the words of Napoleon Hill, the author of Think and Grow Rich, “plan your work and work your plan,” you would understand that working out your plan gets the desirable results.
However before you can achieve all your organisational goals, you must continue to build capacity. The level of your capacity or “organisation’s strength” will determine how much work you get done. You definitely cannot take on what you wouldn’t be able to deliver. This is the reason most companies keep equipping their staff with new skills and imparting them with knowledge. Like we pointed out in this article, capacity building is a continuous process; you keep enhancing and getting better.
Another factor that reduces the chances of enterprises striking out their goals is insufficient resources and inefficient work tools. When these resources and tools are not readily available, the company could record losses marked by low productivity levels. Companies ought to keep enlarging their basket for a wild catch.
Complacency and sometimes sheer laziness are also reasons why some businesses never reach their fullest potential. The moment there is no drive to keep expanding and the hunger for growth becomes stunted, then failure is being invited. This is why it is imperative for business owners to keep their team motivated all through the year to ensure that they still have enough fuel for the ride to success.
If your goal is to really build a brand that will live beyond the present year and become one that will set the pace for others, then you must go beyond strategizing on the drawing board. The degree of execution will determine the level of achievement that is gained in the end. So roll up your sleeves and get the work done.
Reach out to us via email at wecare@mapemond.com, if you need help in drafting action based strategies that will move your brand to the next level.
Do Business Better.
