Is Landmark Africa Shifting Focus from Lagos to Port Harcourt?

Landmark Africa, a major player in Nigeria’s tourism and hospitality sector, is making bold moves that have sparked conversations across the industry. After the shocking demolition of its Lagos Beach Resort in April 2024—an incident that led to an $80 million loss—Landmark is pivoting towards a new opportunity. The company is set to redevelop the historic Port Harcourt Tourist Beach into a world-class resort, aiming to create jobs, attract tourists, and boost the local economy. But what does this shift mean for the future of Nigerian tourism? And how can businesses learn from Landmark’s ability to adapt?

Let’s break it down.

Turning a Setback into a Comeback: The Port Harcourt Opportunity

The Lagos Beach Resort was more than just a tourist attraction—it was an economic powerhouse, generating over ₦10 billion in tax revenue for Lagos State. Its demolition, tied to the Lagos-Calabar Coastal Highway project, left many wondering why such a valuable asset was removed without compensation.

Rather than dwell on the loss, Landmark Africa is taking action. The company has announced plans to transform the Port Harcourt Tourist Beach, which has long been in need of revitalization. The project is expected to:

• Create Jobs: Thousands of direct and indirect employment opportunities will emerge.
• Boost Tourism: Port Harcourt could become a major attraction for both local and international visitors.
• Strengthen the Local Economy: Increased tourism and business activity will drive revenue growth.

This bold move showcases Landmark’s ability to turn challenges into new business opportunities.

Beyond Lagos: Landmark’s Expansion Strategy

While Landmark Africa is shifting focus to Port Harcourt, it’s also making broader moves that hint at a bigger strategy. The company has announced plans to:

• Move its Headquarters Out of Lagos: A significant shift that signals a change in operational priorities.
• Expand to Two Other African Countries: Reducing reliance on any single market.
• Launch Operations in Three More Nigerian States: Spreading its footprint across the country.

This approach highlights an important lesson for businesses—growth comes from diversification. By reducing its dependency on Lagos, Landmark is positioning itself for long-term stability

What Lagos Lost, Port Harcourt Gains

Lagos had a thriving tourism hub with Landmark Beach Resort, but its demolition has left a void. Now, Port Harcourt stands to benefit from the company’s investment. This raises questions about how governments and businesses should work together to foster economic growth.

Landmark’s move reinforces the importance of:

• Strategic Planning: Businesses must be ready to adapt when challenges arise.
• Public-Private Collaboration: Governments must recognize and support businesses that contribute to economic development.
• Diversification: Relying on a single location or market is risky—spreading investments can be a game-changer.

Key Takeaways for Business Leaders

Landmark Africa’s journey offers valuable insights for businesses:

1. Adapt Quickly: When faced with obstacles, look for new opportunities.
2. Diversify Your Investments: Don’t put all your resources in one place—spread risk across multiple regions.
3. Stay Focused on Growth: Challenges can either break or build a business. Landmark’s decision to expand proves that setbacks can be stepping stones.

A New Era About the Future of Tourism in Nigeria?

With Landmark’s shift, could we be witnessing the start of a new tourism boom outside Lagos? If successful, Port Harcourt’s transformation could inspire other cities to invest in their tourism potential.

At Mapemond, we believe that great brands are built through strategic decision-making and adaptability. Landmark Africa’s story is one of resilience, innovation, and growth—a powerful lesson for businesses everywhere.

As Nigeria’s tourism landscape evolves, businesses that stay agile and forward-thinking will be the ones that thrive.

Image Credit: Daily Times