CloverHall International School is an exceptional Nursery, Primary and Secondary school located in the city of Port Harcourt, Nigeria. During their 11th year anniversary, they decided it was time for a brand upgrade to help set them apart from other schools in the city.
Our services at Mapemond were employed in the following ways:
– Corporate Strategy
– Logo Redesign & Standardization
– Visual Identity creation
– Marketing and sales strategy
– Marketing communications support
– Team building (Recruitment, Onboarding, and Training)
They have continued to follow our guidance and are breaking boundaries; we are so proud to see them continuously do business better.
Clover Hall International School is not just any school; it is a community of lifelong learners in a place that helps children tap into their talents and skills; also giving them an edge to soar at a global level.
Every school needs branding to be able to stand out in the saturated educational market.
Your growth will be limited if you take branding for granted.
As Africans, we love our spices and Jaracrayfish is one spice that can turn your dishes into memorable meals. After their first attempt to enter the Port Harcourt market failed, the brand decided to try again, but this time, realizing they needed the help of experts, enlisted us for the job.
Haven done our due diligence on the product and gotten critical information about it from the producers, we worked with the client to develop and execute a strategic market penetration plan.
In order to implement the plan, we deployed our field marketers who combed all the major markets in Port Harcourt from Mile 1, Mile 3, Creek Road market, Rumuomasi market, Rumuokwuta market to Newmarket plus many street stores. We had the dual agenda of re-introducing the spice into the market and gleaning market insights from the sellers. This step gave us rich insights into how the markets perceived the product and the improvements they advised.
Once the feedback from the market was implemented, we deployed field marketers for the second phase, which was the actual product distribution to the market and successfully engaged wholesalers and retailers across the city. Ever since, the product has gained so much momentum in the markets now, and it is readily available in markets and neighbourhood stores all over the city and beyond.
Another success story not just for Mapemond Limited, but our client, HyperGold Limited, makers of Jaracrayfish!
In our 11 plus years as professionals in brand development and marketing, we have been opportune to work with amazing brands across different business sectors, one of which is Connexxion Group, an innovative conglomerate leveraging information technology in collaborations and business interactions to enable their clients to do business in a cost-effective manner and places them ahead of the competition.
They engaged us to create an effective marketing strategy, brand development, and business support services for a new product of theirs called CNX247, which is a workflow management system that provides a friendly digital work environment.
We wrote scripts for their Explainer Video and TV Commercial and played an advisory role for product standardization as well as the entire video and animation creation process.
What we did for them at glance:
– Build brand visibility and awareness.
– Guide the brand on advertising strategy and budget (creation of marketing plan)
– Provide market insights to the in-house product development team
– Advice on product pricing
– Product testing and reviews
– Content creation
– Execution support for marketing plan
– Social media setup and management
It was quite an adventure for us, and quite an interesting one, we set up their social media handles, created social media strategy and managed their accounts for a few months; to set the boat in motion.
Building a great brand requires you to constantly put in efforts in the right direction, invest in the right marketing and visibility plans and this is one of the core things we do as brand consultants.
Cheers to the Connexxion group for trusting us with your business.