CIIBEX Group is an indigenous conglomerate that comprises eight vibrant member companies. They reached out to us to be a part of their end of year retreat to train the entire staff crew. We got on board with the project, which eventually took place in January 2021.
We designed a custom curriculum according to their training needs:
– Marketing & sales
– Concept of branding
– Emotional intelligence
– Work ethics
– Customer service
– Creative problem solving
Each day of the training, the team members continued to immerse themselves in the experience and learning process. Our training approach included classroom activities, interactive sessions, role-plays (dramatization), and Q&As.
Beyond team bonding, what CIIBEX Group really wanted to achieve with the retreat was to reinstate the ideals of proper work ethic in their team and reconnect them to the brand. We could feel the impact that the training had on them even before the retreat was over.
The training equipped the staff for their various job functions and helped them to gain a better understanding of their role in growing the brand.
Having a strategic training plan for your staff is very important to help foster team bonding, capacity development and to help them stay continuously aligned with the brand vision and mission.
You must invest in building the capacity of your team because they cannot deliver more than their capacity.
CloverHall International School is an exceptional Nursery, Primary and Secondary school located in the city of Port Harcourt, Nigeria. During their 11th year anniversary, they decided it was time for a brand upgrade to help set them apart from other schools in the city.
Our services at Mapemond were employed in the following ways:
– Corporate Strategy
– Logo Redesign & Standardization
– Visual Identity creation
– Marketing and sales strategy
– Marketing communications support
– Team building (Recruitment, Onboarding, and Training)
They have continued to follow our guidance and are breaking boundaries; we are so proud to see them continuously do business better.
Clover Hall International School is not just any school; it is a community of lifelong learners in a place that helps children tap into their talents and skills; also giving them an edge to soar at a global level.
Every school needs branding to be able to stand out in the saturated educational market.
Your growth will be limited if you take branding for granted.
As Africans, we love our spices and Jaracrayfish is one spice that can turn your dishes into memorable meals. After their first attempt to enter the Port Harcourt market failed, the brand decided to try again, but this time, realizing they needed the help of experts, enlisted us for the job.
Haven done our due diligence on the product and gotten critical information about it from the producers, we worked with the client to develop and execute a strategic market penetration plan.
In order to implement the plan, we deployed our field marketers who combed all the major markets in Port Harcourt from Mile 1, Mile 3, Creek Road market, Rumuomasi market, Rumuokwuta market to Newmarket plus many street stores. We had the dual agenda of re-introducing the spice into the market and gleaning market insights from the sellers. This step gave us rich insights into how the markets perceived the product and the improvements they advised.
Once the feedback from the market was implemented, we deployed field marketers for the second phase, which was the actual product distribution to the market and successfully engaged wholesalers and retailers across the city. Ever since, the product has gained so much momentum in the markets now, and it is readily available in markets and neighbourhood stores all over the city and beyond.
Another success story not just for Mapemond Limited, but our client, HyperGold Limited, makers of Jaracrayfish!