CLIENT
- La Sien Bottling Company Limited
PROJECT TITLE
- Brand Development, Marketing, and Training
SERVICES RENDERED
REMARKS
- Although our initial engagement by the company was for a one-year contract during when most of our tasks were executed, we have gone on to maintain a mutually beneficial relationship as the company continues to engage our expertise as the need arises.
BACKGROUND
- La Sien Bottling Company was a small family business that was distributing its flagship product, La Sien Premium Bottled Water, to just family and friends. After a few years of going inactive, the company decided to use its return to overhaul the entire operations and reposition for the wider market. A new factory was built with state-of-the-art machines, the old factory was converted into the laboratory, and a super team of seasoned professionals were assembled. The company needed a corporate strategy, brand development strategy, and strategies for marketing and sales.
NEED STATEMENT
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The company was seeking to compete against giants like Coca Cola, Nestle, and others who for long have dominated the market with their bottled water brands. This was an audacious dream that required as much support as possible, so we were engaged to provide our expertise in the areas of corporate strategy, brand development, marketing communicates, market survey, sales support, training, print management, and others.
While the company had its various departments fully formed, it needed the services of a consulting agency to be saddled with the tasks that were not directly tied to the daily operations of the production plant. It was a smart way to manage and optimize resources while pursuing the business objectives.
SOLUTION PROFFERED
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Most of the outlined delivered solutions were executed during the one-year contract while additional solutions are still being proffered.
- We facilitated brainstorming sessions with management for the successful articulation of a new brand vision, mission, and core values.
- We conducted training on the new brand direction for all staff, from management to mid-level, junior staff, truck drivers and motor mates.
- We conducted market survey and wrote reports with recommendations that improved market positioning and sales tremendously.
- We curated a list of over 300 stores (wholesalers and retailers) for distribution.
- We trained the sales team on advanced sales tactics that got the water pushed to new frontiers including an international flight (Qatar Airways).
- We created a new visual identity for the company and standardize the product identity
- We trained the customer service team on customer relationship management
- We developed and implemented marketing communications plan
- We drafted a new company profile
- We created communication designs and installed vehicle wraps
- We established the social media presence of the brand and successful ran a contest to create awareness
- We managed various print jobs including customization of souvenir items for the brand
- Our work has played a significant role in moving the water from just Port Harcourt City to being the fastest selling product across multiple cities in South-South and South-East region of Nigeria.
- Our work has also seen the water being distributed across border to neighbouring cities in Cameroon.
- We developed and still manage the ID Card production system for all staff.
PROJECT OUTCOME
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- The product has gained wider acceptance in the market
- The product is the fastest selling in the market from restaurants to malls, stores, events, etc.
- The sales team has a high level of confidence to seal deals from distributors to government, corporate organisations, and event organisers.
- The company now has more orders than it can fulfill which has caused it to acquire more warehouses to stock products and avert scarcity during the plant maintenance cycles.
