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branding and marketing company in Nigeria

ONBOARD YOUR NEW EMPLOYEES RIGHTLY

We read the employment letter of a certain business some time ago and it sounded more like a court judgment sending someone to imprisonment.

No life in it, no line saying welcome, not to talk of the company’s vision and how new recruits fit into it. Basically, it’s a “this is what we employed you for, just come and do it daily and have your pay” kind of letter, not bad at all if that is how the business wants it.

However, we once had a discussion with the owner of the same business and she was lamenting how the employees weren’t diligent enough. They quit without prior notice a lot of times. She had lost a lot of good hands, “just like that”, and the process of rehiring for the same positions was draining.

Reading through the employment letters she issued, we saw exactly what the problem was for many other businesses. It’s the hiring process and how we onboard those we expect to “own the business”.

Many business owners don’t realize it, perhaps due to the prevalent job scarcity, but you also have to market your business to potential recruits, especially millennials and generation Z. You have to give them reasons why your business is a COOL place to work and WHY they should give their best to it beyond just earning their monthly pay.

Recruiting, motivating and retaining good talents is serious work. You don’t wish it into existence.

#DoBusinessBetter