BUSINESS INSIGHT: WHAT BRAND ARCHETYPE IS YOUR BUSINESS?
Every brand is perceived in a certain way and that perception is concluded as its personality.
The personality of any brand is what is referred to as its archetype. Regardless of their geographical locations, size or nature, brands all over the world have different archetypes that distinguish them from others. It is based on this, customers are able to relate with or draw conclusions on a brand.
Now the simple question we would like you to answer is, what brand archetype (or identity/personality) are you assuming knowingly or unknowingly for your business? Whether you are aware or not, your business has been operating with an archetype that may be good or bad. Moreover, the personality your brand has taken is what it would be known for and its success will be largely dependent on it.
There are twelve basic archetypes (or identities) that a brand could assume. We have listed them below alongside a brief description of each one. As you read through, try to identify which archetype best describes your own business.
1. The Innocent: Always want to be happy
The innocent brand is driven by an ambition to get the best from life. Brands like this tend to look for happy ways of escaping negative traps and simply want to be free. They always want to get things right and would not want to do wrong things that may attract punishment. With their positive attitude, they are able to overcome challenges seamlessly. These kinds of brands aspire to keep their customers happy and hopeful. Under this category, we have brands like McDonald’s, Dove, ToysRus, and Coca-Cola.
2. The Explorer: Wants to break free and discover other things
The explorer brand as the name implies is given to adventure and new discoveries. They are ambitious and trendy, always seeking for new ways to cross hurdles. They find pleasure in exploring new opportunities and also pushing new initiatives. Explorer brands create products and services that are thrilling to their customers. Their products are usually designed to give customers more freedom. Brands that fall under this category are Go Pro, Jeep, and Timberland.
3. The Magician: Making dreams come true
Brands with this kind of archetype make everything dreamy. They awaken your imagination and make it run wild. They take you away from reality into a fictional world that speaks loud of their creative ability. The Magician brands run with a vision which they pursue with determination until they achieve it. Brands in this group act as a catalyst for new innovations. They are intentional about giving each customer a long-lasting personal experience. This set of brands is always searching for solutions to problems and ways to make the world better for their customers. They can also be referred to as healers or visionary. Some of such brands are Disney, Red Bull, and Mary Kay.
4. The Outlaw or Rebel: Revolutionary
The Outlaw or Rebel brand dreads dwelling in the box. They are radical and don’t enjoy restrains which is why they have the tendency to rebel against an opposing factor. They are fearless and can challenge existing rules. They move on to develop new standards. Outlaw brands form some sort of cult that pulls the crowd with their beliefs. Brands in this are Harley Davidson, Charley Boy, etc.
5. The Ruler: Wants to be totally in charge
Ruler brands are authoritative brands. They have a strong personality that tends to be controlling sometimes. They have a great sense of masculinity. The Ruler brands present themselves as experts in their industry. They are usually rated high and occupy leadership positions. They often use their power to promote order and produce more results. Budweiser although not a ruler brand completely, uses the ruler brand archetype for its slogan “King of Beers”. Regular examples of a Ruler Brand are Rolex, Google, Rolls Royce, Hugo Boss, Microsoft, and Donald Trump.
6. The Lover: Make you fall in love with them
The Lover brand evokes the emotions of their customers. They try to meet their needs and also make them feel special. The Lover brands believe love is the bedrock of everything and as such make it the center of their services. Their aim is to create an intimate relationship with their target audience. They are usually committed and passionate about their goals which are geared towards flooding the market with their irresistible offers. Examples of such brands include Chanel, Victoria’s Secret, and Celine Dion.
7. The Sage: Knowledge bank or seeking truth
The Sage brand is an intellectual brand that loves to seek and share knowledge. The Sage brand creates an environment that promotes teaching and learning. They are always in a search for answers to questions most brands have been avoiding. The Sage brand is known for intelligence and problem solving. Some of the brands that can be classified as Sage include Harvard University, National Geographic, Peter Drucker, Paulo Coelho, etc.
8. The Jester: Lives in the moment
The Jester brand is playful and full of humor. It operates with one clear goal which is to have fun. Brands under this category would never want to pass across as boring. They don’t worry about problems but rather live in the moment and see how things unfold. They try to create a cool impression of the present and use several means to lighten the hearts of their customers. The Jester brand infuses fun into all its activities even during critical brainstorming moments. They encourage people to play and embrace their inner child. Examples of such brands are McVities, Old Spice, and Saka.
9. The Nurturer: Loves to care
The goal of the Nurturer brand is to care for others selflessly. They are known for altruism, compassion, empathy, and generosity. This type of brand looks out for the safety of its customers. They often portray family image and promote service to humanity. They educate people on better healthcare tips. Baby care products such as SMA, Johnson & Johnson, and Pears are all examples of Nurturer. Other brands like Ford are also under this group.
10. The Creator: Wants perfection and inspires imagination
The Creator brand works with a big picture in mind – a vision. They are focused on creating, developing or revamping fresh ideas and would remain dogged until they accomplish it. Their fulfilment comes from the end result of their inventions or innovations. Most marketing and technology brands fall under this category. Most times they are considered perfectionists. Examples of such brands are Lego, Canon, and Apple.
11. The Regular Guy/Girl: Wants to belong or offers a sense of belonging
The Regular Guy/Girl brands are those that make efforts towards the satisfaction of their customers. They try to promote a sense of equality and humility in the minds of the customers through their products or service. They produce their products with quality in order to increase the level of trust customers have for them. The target is to always create a sense of belonging. Examples of such brands include Wrangler, Barack Obama, and Budweiser.
12. The Hero: Wants to prove itself
Hero brands are on a mission to succeed and show they are worthy. They despise failure and only leverage their strengths. Hero brands are determined to make a difference and impacting the world greatly. They present themselves as superior brands and often times use striking images and colors to communicate their brand values during marketing. Examples of such brands are Duracell, Nike, and the US Army.
As you aspire to be a global brand or conglomerate, ensure that you put these things in perspective to align accordingly, the market will give the verdict ultimately. Knowing the archetype your brand should be helps you become more intentional with your marketing communications (particularly what you say and how you say it).
Whether you like it or not, your business will assume its own personality and it’s best you don’t leave it to chance. Consciously design and harness the personality you want your business to represent as a brand.
Do you need help in branding your business? Let’s do a great job for you. Send us an email at wecare@mapemond.com
Do Business Better!
GAINING CLIENTS THROUGH GOOD IMPRESSIONS
Impression is everything in business, if you make a good impression on a potential client they may eventually become a customer and this is because clients notice the small things you do. So it’s important that you make extra effort.
If you run a walk-in business with high customer traffic, these tips would help you make a good impression.
- Greet your clients by name and in a warm and unique manner – you could welcome them by calling them by name or a unique way to welcome them.
- If suitable, offer a drink or cup of coffee to make clients feel more comfortable when they work into your office.
- Carefully choose your décor: your office appearance and ambience is important, the colours you use can be repulsive if it is not soothing to the average person. Therefore, it is important you pick your décor according to your brand identity.
- Keep the environment clean – your space should always be kept clean, neat and tidy. Ensure that every spot is shiny after use, no overflowing bins, cobwebs, mop sticks, and so on.
- Teach all team members courtesy and mannerisms.
These practices are observed by prospects and endear them to your brand; it also builds loyalty with existing clients.
If you need ideas on making the best impressions, Mapemond can be of service to you! Send an email to wecare@mapemond.com
BRANDING MISTAKES YOUR BUSINESS IS MAKING
Branding is never just about your logo. It is more about creating a unique identity, which actually requires time and effort. Sometimes it could mean working with consultants to get the expected response from your promotional materials and even more.
Anyway, the good thing here is, if you are reading this you will be getting free advice from us.
Not Investing In Your Brand Elements
Your brand elements are your Logos, Tagline, Colours, Fonts, Brand voice and icons. If you do not have a story behind these, you cannot attract people.
Ignoring Researching On Your Competition
There is no harm looking out for your competition and learning all there is to learn from them, especially if they are doing pretty well. Study their moves and you might get an insight to do something better.
Not Clearly Stating Your Offering to Differentiate You
It will do you good to digest the fact that there are alternatives to your product and services. You have to state what your value propositions are in a clear manner that will make them prefer you to the other brand. It is not always about lower price, it just could be the experience of a fulfilled dream.
Over Looking Your Inconsistency
What you say must match what you do; this is what makes you a brand to reckon with. Customers will quickly leave you if you cannot be consistent with all of what you say.
Neglecting Brand Experience
Brand experience is what fosters brand evangelists. Every contact with your brand should be a worthwhile experience; your product, service, customer care etc. Your greatest mistake will be not to create a positive experience for your customers.
Hope this helps you #DoBusinessBetter
Written by Donald Alaye
At Mapemond, we are your guys on all things brand identity creation, marketing communications, media relations, content development and more. You can reach us via wecare@mapemond.com
PORT HARCOURT BRAND RECOGNITION AWARDS 2019
This award of recognition compiled by Mapemond Resources is the first of its kind for the organisation. This premier edition recognises both organisational and personal brands that have consistently created positive awareness and influence in the city of Port Harcourt and are completely changing the narratives in their various sectors against all odds. The awards are in no particular order and totally based on our observations and research.
We believe this could birth several other award categories with the sole purpose of supporting and promoting enterprise and community leadership.
- Chinonso Kennedy Iwuh: BOLE FESTIVAL (for promoting Port Harcourt’s culinary export, Bole)
Bole Festival, a yearly food fair hosted by Chinonso and his team in the city of Port Harcourt started in 2017. It serves as a platform for Bole Vendors to display and promote their uniqueness and creativity in an atmosphere of zest and music. With two editions so far, the Bole Festival has attracted hundreds of food lovers thereby creating more awareness for Port Harcourt, the acclaimed Bole City. Thanks to Chinonso, Mayolein and their amazing Supporters!
2. Ibinabo Amakiri: THE CREATIVE HUB (bringing creative artists together)
In a bid to solve the problem of workspace affecting creatives in Port Harcourt, Ibinabo Amakiri took the bold step to start a centre for creative minds, The Creative Hub. The hub opened on the 13th of January 2018 and since then it has become a safe space for Creative Entrepreneurs in Port Harcourt. It has hosted a lot of events and trainings from photography to music to handcraft and more, possibly the first of its kind in Port Harcourt. Thanks to an original afro woman, Aunty Ibinabo and her team!
3. Bruce Lucas: OLOTU SQUARE (building the tech community)
Since its inception, Olotu Square has provided workspace with constant power supply and internet to a budding community of tech enthusiasts, entrepreneurs and start-ups, assisting them with resources and partnership. It also provides these start-ups with business support, mentorship, incubation and relevant business network. Its team of creative designers and developers work tirelessly to build digital products that solve real needs. Quietly, Olotu Square is empowering the evolution of the average young mind across the Niger Delta region. Thanks to Chief Bruce and his square squad!
4. Uche Aniche: #STARTUPSOUTH [Startup ecosystem builder]
#StartupSouth is an initiative that convenes policy makers, business leaders, professionals, start-up founders, investors and stakeholders from all walks of life to a chosen city within the South-South and South-East region of Nigeria annually. It achieves this by organising yearly conferences packed with Fireside chats and pitch sessions to inspire emerging and aspiring start-ups.
One of #StartupSouth’s goals is to link active communities and clusters in target cities/states. The first formal angel investment network in the South-South and South-East region, SSEAN, was birthed through the Start-up South initiative and its strategic partners.
Startup South has so far hosted four conferences with the fifth underway later this year, through these conferences the initiative has reached over 70 Startup Teams and over 5000 Participants cumulatively. Thanks to the Field Marshall, Uche and everyone making it happen!
5. EBENEZER WIKINA (Glocal Media Impact)
Ebenezer Wikina is a 27-year-old successful online journalist who started his career as a blogger using a small Nokia phone and is now an international figure. He hosted an interview series called ‘The Stroll’ through which he has engaged over 120 global leaders and professionals including;
- Amina Mohammed (Deputy United Nations Secretary General)
- Mr Michael Moller (Director-General, United Nations Office Geneva)
- Elsie Kanza (Head of Africa, World Economic Forum)
- Rt. Hon Ken Macintosh (Presiding Officer, Scottish Parliament)
- Crown Prince Haakon Magnus (Crown Prince of Norway)
- Richard Wurman (Founder of TED)
- Stephen Sackur (Host, BBC HARDtalk)
- The CNN Freedom Project
- Femi Oke (Host of Al Jazeera’s ‘The Stream’)
- And many others
Ebenezer is a recipient of several awards/recognitions such as: Soundcity Africa MVP award for Community Development (2019); The Future Award for Public Service (2018); Fellow, British Council’s Future News Worldwide (2018); Fellow, Global Investigative Journalism Network (2017); and Port Harcourt Business and People’s Award (2015). Keep soaring, Ebeni!
6. KEN SARO WIWA INNOVATION HUB (youth development through tech)
Named after the late Icon, Ken Saro Wiwa Innovation Hub is priming a new breed of young people in a part of town that was once known for a high level of youth restiveness. This for us at Mapemond is real impact and worthy of recognition. The hub has been a knowledge exchange centre were stakeholders in the Tech industry involving designers, developers, programmers, data analysts and entrepreneurs share ideas and knowledge for the greater advancement of businesses and technology in the state.
Under the leadership of Gino Osahon the manager, the hub has successfully hosted more than 20 Tech events since November 2017 and brought over 40 developers from all parts of the country to build quite a number of solutions that aid Startup SMEs and entrepreneurs in the Niger Delta. Shout out to all crew members of KSWIH!
7. Donald Okudu: TEDx PORT HARCOURT (telling stories that matter)
TEDxPortHarcourt started in 2014 when Donald Okudu became a primary licensee to host the independent version of TED Talk. This TEDx program is strategically organised to promote ideas that are worth sharing which eventually would shape people’s perspective about different subject matters.
For the past five years, TEDxPortHarcourt conferences have convened several speakers giving each a platform to share innovative ideas here in the city of Port Harcourt. With Donald Okudu spearheading it, the project continues to evolve and initiate more programs asides the regular. A recently added program is TEDxPortHarcourt Salon, a mixture of talks, workshops and interaction, organised ahead of the main event in November.
We heard from a bird that TEDxPortHarcourt organizes the best salons across the globe. Thanks to Senibo Donald and crew!
8. Kenneth George Kalio: Port Harcourt International Food Festival (promoting food culture)
The Port Harcourt International Food Festival is one of the most prestigious food festivals in Port Harcourt. It has gained its popularity from creative display of rich varieties of food, exotic drinks, and remarkable moments. Yearly, it attracts food vendors, culinary and lifestyle enthusiasts who explore different food cultures.
The food festival has awakened the interest of many towards the food and lifestyle industry in Port Harcourt thereby bringing about visibility, promoting growth and celebrating the culture of the city. Thank you Iyo and the Volunteers!
9. TECH CREEK (bridging the gap between public and private tech initiatives)
TechCreek is an environment for nurturing young and innovative entrepreneurs in Port Harcourt and influencing their lives with trendy digital and IT skills. It is involved in community development thereby adding its quota to the ‘new economy’ of Rivers State.
TechCreek has made tremendous impact through regular free trainings on different skills. It has provided a conducive environment for ICT enthusiasts to work and providing an open Wi-Fi connection that enables users gain access to the internet for both personal and business purposes. It has also played host to several tech and non-tech events from Fashion to TEDx to Employability Bootcamps and more. Thanks to the Creekers!
10. Tonye Briggs: Port Harcourt in Pictures (visual story telling)
Port Harcourt in Pictures is an initiative that has proven the statement, “pictures tell a thousand stories” true. Since its inception, it has continued to tell the story of Port Harcourt through several breath taking snapshots of the city.
Tonye Briggs (@tyBRIGGS) is the brain behind this brilliant concept, @phcinpictures, that serves as a guide for strangers as it highlights places, events, food, and job opportunities in the city. The brand has further promoted Port Harcourt’s culture and created more awareness for the emerging city. Keep up the good work, Tonye!
11. STEADY RUN (for promoting a culture of fitness)
Steady Run Club is a popular fitness club that promotes health and wellness. Steady Idisi in the city of Port Harcourt, Nigeria, where it carries out its health related campaigns, founded it. Steady Run, known for its consistency and creativity also organized a half-marathon in 2018. Every Sunday evening, the club selects a particular area in the city where members converge to run and network. Thank you for keeping Port Harcourt fit!
12. Esther Nweje: ZINNY STYLES (for keeping the fashion space lit)
Zinny Styles is a bespoke brand that deals in image management for both personal and corporate brands, enhancing fashion and lifestyle in Port Harcourt. This exceptional brand is spearheaded by Esther Nweje, an entrepreneur and image consultant. She is also a TV presenter on Silverbird TV, where she hosts her show His and Hers. Esther progressively remains creative through special events she organises such as the Zinny Night of Style and others. Hey Zinny, you go girl!
13. Global Shapers Community (for empowering young individuals)
Global Shapers Community Port Harcourt, a sub-branch of the World Economic Forum’s initiative, has been in the business of empowering young people who will serve as change agents locally, regionally and globally. This community of impact driven young leaders regardless of the huge barriers and societal setbacks have continued to challenge the status quo. Since the hub’s inception in Port Harcourt, the global shapers have consistently initiated and implemented several projects geared towards social and community change. They have indeed proven that change begins with each of us. Up, Shapers!
14. Richard Chilee (an exceptional consultant)
Richard Chile is the founder of Richard & Malcolm Consultancy; a business development and management consultancy firm established in 2016, with the aim of aiding business ventures in their quest for business success. As a certified Management Consultant, Richard serves as the principal consultant and through this medium, he has helped many businesses and business owners stand strong. Join us and appreciate an Enabler, Richard!
15. Emeka Nobis (an outstanding personal brand)
Emeka Nobis, is a classic writer, blogger, Thought Leader, Coach, Business Consultant and Trainer, a Husband and a Father of three beautiful kids. Emeka is a man who understands the relevance of our individual innate gifts to humanity.
This understanding was what influenced his decision to resign from a multinational oil servicing company, with which he had worked for ten years as a Mechanical Engineer to focus on creating a platform that would aid in building people to become exceptional in sharing their unique messages with humanity, not held back by fear, doubt or confusion. He has also given himself to encouraging and helping people build profitable business systems that would bring back good yield.
- He serves as Brand Ambassador to multiple organizations.
- He is a social media influencer in every sense of the term.
- He is the founder of the Facebook Group – Pen and Ink Matters
- He’s a TEDx Speaker and has been invited to speak on reputable Radio stations such as Nigeria Info FM, Rhythm FM, Wazobia FM, to mention a few.
- He has also featured in lots and lots of prints and digitals media.
- He has authored 11 books in total (4 free books and 7 paid books) including ‘Grow Your Platform’ and ‘Four Foot Five: Hidden Parts That Build Businesses’
Emeka has also used his growing influence to raise funds (crowd funding) for individuals who have at some point been knocked down by life and could not help themselves. He is a man of compassion and has made the writing career become more enviable and respected within his sphere of influence. We celebrate you, Emmyboy!
16. Onimim Fifi Karibo: Fifi’s Food House (making food fun)
The spontaneous Onimim Fifi Karibo, through her consistency in blowing our minds away with good food has earned our recognition. As a young entrepreneur, Fifi started her food business in March 2016. We could not help but recognize the love and humour with which Fifi sells her food business. Fiyeba, thanks for cheering our hearts and bellies each passing day!
17. Oseyomon Ighodaloh: Bamboo Real Estate (he means business)
Oseyomon is the founder of Bamboo Real Estate, a company he founded in 2018 with the goal of getting the younger generation to become land owners through the company’s convenient payment plan that takes consideration of their income.
Still a young venture, Oseyomon has shown guts and zeal that many entrepreneurs with older ventures are yet to show. Bamboo just could not escape our attention with how seriously they take Brand Visibility, something dear to our hearts!
In the words of Bamboo, “DON’T WAIT TO BUY LAND, BUY LAND AND WAIT.” Kudos to the Bamboo gang!
18. Bereni D. Fiberesima: Startup Port Harcourt (a startup community pillar)
Startup Port Harcourt is the community of startup founders and enthusiasts in Port Harcourt, their mission is to support and engender the growth of scalable ventures in the city. Bereni Fiberesima, the founder of Netopps, coordinates Startup Port Harcourt. The community organizes an annual one-week long event called Startup Port Harcourt Week where discussions that shapes the ecosystem occur. Thank you for all you do, Sir Bereni!
19. Yibo Koko: Seki Dance (something good from the mangroves)
Seki dance is a comeback of the Niger Delta’s heritage and culture. It is portrayed in a well-defined cultural dance, where the dancers array themselves in an attire to maintain the culture and norm of the Niger Delta people and Africa as a whole.
He designed the Rivers State carnival popularly called CARNIRIV in 2008 and was appointed Creative Consultant to Masta Blasta Band, Calabar Carnival. He also served as Concept Designer/implementation and delivery – People of The World Band, Nottinghill Carnival emerging with an award for ‘Best Float Nottinghill Carnival London 2013. Yibo Koko has featured on CNN’s programme, African Voices, during which he displayed the Seki dance to the world. All these and many more has made Yibo a Niger Delta darling. Well done, Uncle Yibs!
20. Ugochukwu Nkwocha: 9JACODEKIDS (catching them young)
Since its inception in 2016, 9JaCodeKids has been teaching kids between the ages of 4-16 to develop coding skills for Web Designing, Mobile App Design, Robotics and Artificial Intelligence. Some of the kids Ugochukwu has trained recently featured on BBC and as a result, he has been a guest at media houses to share his story. He was even a guest at Channels TV most recently.
This recognition award is specifically because no day passes by without Ugochukwu talking about his work and he pays attention to the essentials of business development and branding, the very things our heart beats for. Kudos to Ugochukwu and the awesome minds working with him!
21. Wendy Prince Amahdi : WOMEN IN PORT HARCOURT (for supporting business women)
Wendy is unarguably one of the most notable business influencers in Port Harcourt connecting entrepreneurs and customers on a single social media platform, Instagram. Her platform has grown constantly over the months and she has been of tremendous support to both customers seeking guidance and vendors seeking audience.
Lately, she started compiling a database of vendors that will be readily accessible to her teeming followers. We also gathered that she has partners who provide photography and videography services at affordable rates to vendors seeking to create visual content for their products and services.
If there is such a thing as a Digital Amazon, Wendy is our pick!
22. Nnamdi Ibe: Excel and Grace (making business sense)
Nnamdi Ibe is a business consultant who has worked with several business owners in different industries including health care, FCMG, Banking, Education, Manufacturing, etc Nnamdi employs his wealth of experience and knowledge in the managerial field to ensure that every business he works with receives a significant level of transformation in how they conduct business.
Keep leading and building, Mazi Nnamdi!
23. Serena Francis: Super Woman Connect (empowering young ladies)
Serena Francis is a trainer, content creator and social entrepreneur. She has worked with many young women to give them a firmer grip in their businesses through her organisation, SuperWoman. Her mission is aimed at building and supporting women to actualize their highest potentials in any field of life. She achieves this through regular online and offline trainings and mentorship programs.
Soar higher, Superwoman!
24. Jennifer Nkem-Eneanya: Script Writer (from words to motion pictures)
Jennifer Nkem-Eneanya is a Content Developer, Screenwriter, Editor, Social Media Manager and Legal Practitioner who believes in the power of the media to engender positive change. She is the former Vice Curator of the Port Harcourt Global Shapers Hub, an initiative of the World Economic Forum and an advocate for the Sustainable Development Goals.
She is the founding Editor-in-Chief of Konnect Africa, an online media publication dedicated to building leaders and inspiring entrepreneurship in Africa. Jennifer is presently the Lead Curator at Metamorph Publications, a content development firm whose services include screenwriting, editing and communications facilitation. When she is not writing, she acts as a master of ceremonies and on-air personality with the jury on Nigeria Info FM. Way to go, Jenny!
25. Boma Peters: START IT UP SHOW (Empowering PH Startups)
Boma Peters is the Co-Founder, Lead Developer at Fourthman Concepts Limited. He is a Port Harcourt based blogger and a software developer. Boma Peters is committed to mentoring young entrepreneurs and developing the Startup community in Port Harcourt.
He is the host of the Start It Up show airing on Rhythm 93.7 every Tuesday morning in Port Harcourt. He uses this platform to inspire, educate and showcase Startups and enthusiasts in the City.
Well done, Chief Boma!
26. Emily Wale-Koya: Personal Brand Influencer (creating personal brand awareness)
Emily is an infectious motivational speaker, and business consultant, who is on rampage to arm individuals and organizations with the tools needed to build their lives and businesses. She ventured into entrepreneurship from her university days and has garnered over 16 years of experience in business.
Her first digital product (an audio recording) made her six figures within two weeks. She wrote her first book in a week and with a 4-month-old baby in hand. Today, she is the proud founder of The School of Personal Branding, her online school where she sells e-courses on business, digital marketing and personal branding.
Notable outfits have interviewed Emily across the country and presently, she is one of the biggest sensation on Instagram, helping young women and men alike build their page and make money while at it. Keep soaring, Emily!
27. Mayowa Daramola: Wazobia Max TV (an amazing presenter)
Mayowa Daramola is a graduate of Geology who developed himself into a TV Host/Compere. He has gradually gained mastery in media and has become a sensation you cannot ignore. He is the host of “SHOW BIZ WEEKLY” and co-host of “GUDU MORNING NAIJA SHOW” on Wazobia Max TV, Port Harcourt. Mayowa is a skilled public speaker, vlogger and the Team Lead of Tab Conference (A yearly inspirational career conference). He best describes himself as a source of inspiration.
Keep the inspiration going, Mayowa!
28. Leemene Sampson: Wednesday People (Inspiring lives every Wednesday)
Leemene is a motivational speaker known for her weekly series on Facebook, WEDNESDAY PEOPLE. She uses the platform to inspire and encourage people to live right. Leemene’s drive for creating a lasting impact in the society birthed her initiative, Impact Generation with Lee.
Her story is a perfect blend of beauty, brains and purposeful use of social media. Well done, Lady Lee!
29. Mayolein Mac-Donald: Bole Festival
Mayolein Mac-Donald is the co-founder of the famous Bole Festival, a yearly food fair aimed at promoting Port Harcourt’s premium export, Bole! The event, which launched in 2017, has become one of the most anticipated festivals in Port Harcourt. Bole Festival has created an avenue for food vendors and food lovers to connect, eat, and have fun in the garden City.
Well done Mayo, we love what you are doing!
30. Promise Excel: Ignite PH (Inspiring a new breed of youths)
Promise is a writer, digital entrepreneur and founder of MaverickExcel.com. He is the Co-founder of Ignite Port Harcourt, which started in April 2016. Since then the platform has been one of the fastest growing community of forward thinking youths in the city of Port Harcourt. Promise is dedicated to inspiring young people, business individuals and personal brands to achieve success leveraging the digital space.
Keep going, the maverick Promise!
31. Paul Confidence: Ignite PH (Inspiring a new breed of youths)
Paul is a marketing consultant, a new media strategist and community growth strategist. He is Co-founder of the popular Ignite Port Harcourt, which began in April 2016. Guest mentors have groomed many young and aspiring entrepreneurs through the platform. Paul is vision driven and continues to affect the lives of young people, businesses and the society. Keep the impact going, Paul!
32. Susan Charles: BirchHill Education (Improving education administration)
Many persons lament the depreciating quality of education in Nigeria, but Susan’s gaze is fixed on the other direction – solutions. Susan is the Lead Consultant at BirchHill Educational Services, a firm through which she is making tremendous impact on administration of education.
In addition to the numerous solutions being offered to schools, Susan’s BirchHill recently launched a teachers’ academy to groom both practicing and aspiring teachers to be more suitable for today’s educational demands.
Special thanks to Susan and her folks at BircHill!
33 Ibelema Greene: The Greene Company (A Pro Teen Coach)
Ibelema is passionate about toddlers and teenagers and has grown herself to master how to relate with them.
Although she’s a trained lawyer by profession, her work with tods and teens has tremendously impacted many families within the country, who can boast of better communication between children and their parents, teenagers who have acquired critical life and soft skills which they start their businesses and thrive in their chosen career paths.
Thank you Ibelema for being a much needed support for many parents and families out there!
34 Ovundah Nyeche: #HearWord (Social commentary and public enlightenment)
Ovundah is a medical practitioner who leverages his social media platforms and website to enlighten his readers and the public at large on a wide range of issues within the scope of health, personal development and contemporary stuff.
He passes his messages through his writings and public speaking engagements. Ovundah has gained fame for his series #HearWord, a clever means of communicating salient points with a good sense of humor.
We celebrate Ovundah for being a voice of reason.
35 House of Ceremonies: Eventertainer (making fairytales happen)
And this is about our favourite! It’s not news that sibling business partnership hardly ever works, especially in this part of the world but the brains behind this incredible brand have defied the odds. Through their great bond as siblings and their similarity in strength and passion, the Ekwale Sisters have built HOC Events to bring a bit of enchantment into people’s lives through their great event management and organization skills.
The HOC brand has been in existence for over six years and counting. The most amazing part of what they do is how they are able to pull off surprise celebrations 100% and a pleasant twist to every event they execute.
Thanks Eromo and Ogho for making our special moments more memorable!
We have more on the list but we are still following their unfolding story and activities closely; hopefully, they will be featured in the next edition. Keep working, keep building, and keep influencing your space for good!
All awardees shall have free access to our forthcoming Do Business Better Conference in October 2019.
Not an awardee? Not a problem! You can take advantage of our early birds ticket by clicking DBBC 2019.
With Love,
From all of us at Mapemond.
Do you know someone who should have been on this list? Please send an email to contact@mapemond.com stating the person’s (or organisation’s) name, the work you want them to be recognised for and their contact details.
Mapemond is a brand consulting agency operating from the City of Port Harcourt with services cutting across brand development & management, marketing communications and designs, business support, and training. Know more HERE
Port Harcourt’s Most Preferred Cinema
During the week we asked for opinions from people on social media on their most preferred cinemas in Port Harcourt and we got lots of interesting responses.
While 65% preferred Filmhouse due to larger screens, good sound quality and other side attractions, 30% preferred the serene and clean environment that comes with seeing a movie at Genesis Deluxe Cinema and 5% chose Pepperoni over others only because of its proximity to their houses.
Although they do have their shortcomings, this Cinema brands after a few years of operation certainly look like they’ve come to stay.
Well, only hard work, consistency and exceptional customer service will tell!
Do you have your own thoughts about cinemas in Port Harcourt? Feel free to share your thoughts in the comments section.
#DoBusinessBetter
Mapemond is a brand consulting agency aiding businesses and organizations to build profitable and reputable ventures.
City Brands: Seven Cool Hangout Spots in the City of Port Harcourt
Life in the city of Port Harcourt could sometimes be monotonous and boring but there are some cool hangout spots to go chill and relax, at weekends, holidays or anytime you desire. In no particular order, they are:
1 Faarah’s Coffee Lounge
Faarah is known for its touch of class and the inspiration it gives visitors. As you step into the premise, the serenity offers you a warm embrace and whether you love outdoor, indoor or the lounge setting, you have it all there. There is the cozy lounge, a restaurant with chef on standby, private lounges, luxury accommodation, VIP lounge, poolside lounge and then an exotic conference room. We guess you are wondering how a coffee shop has all these in place. Well, as they say at Faarah – it is not about the coffee!
Faarah is located at 37A Aba Road by CFC Bus-Stop, right between Ogbunabali and Old GRA, the street with interlocking stones right beside the power sub-station. You can contact them via social media @Faarahcoffeelounge or www.faarahgroup.com
2 Pleasure Park
This is one of the most popular places in the city of Port Harcourt. It offers both individuals, families and groups a feel of what a park is like with activities ranging from just a walk to the tower climbing, children train rides, bouncing castles, pedal boats, cinema, paintballing and much more. If none of these activities ticks your fancy, then you just may love the nighttime when everywhere is calm and you interact directly with nature as calm music plays from the restaurant/bar.
Pleasure Park is located between Bori Camp and Airforce Junction, along Aba Road, Port Harcourt. You can reach the management via 09060022295, 0909911060 or info@pleasurepark.com
3 Woodhouse Café
If you desire a setting that just is not the norm, particularly in terms of interior layout and furnishing, then you would love Wood House Café! The feeling of having breakfast, lunch or dinner at Woodhouse gives you a sense of being in some Western Cafe.
From a display of vintage art to board games, free Wifi, books, cocktails, special delicacies, milkshakes, and a rooftop bar, Woodhouse makes a soothing relaxation experience!
Woodhouse Café is located in same premises with Azny Place, 3 Louis Drive, Off Sabi Abacha Road, Port Harcourt or you can reach them via Social Media @woodhousecafe or Phone Call 08184479600.
4 Genesis Sky Bar
Situated at the top of the Genesis Centre building, Sky Bar gives you a pleasant view of Port Harcourt at night, which is when the bar is fully operationally. If you are football fan, lover of music, with a lot to eat and drink, then Sky Bar is a good relaxation spot!
Sky Bar is located at the 4th floor of the Genesis Centre at 53 Tombia Street, GRA, Port Harcourt and they can be reached on phone via 08052197655.
5 Kode 9
Kode 9 is an upbeat hangout spot with side attractions to their food and drinks. You can play games, just sit-out and enjoy the company of friends, listen to good music, have casual meetings or even a group party.
Kode 9 is located
at 21b Ezimgbu Link Road (Mummy B), off Stadium Road or GRA Junction, Port
Harcourt and can be reached via 09090191684 or social media @kode9portharcourt
6 Skyfall Mega Lounge
This lounge has its name inspired by the famous James Bond movie, Skyfall. It is a rooftop lounge and if you are looking for that rooftop experience, this is a place to enjoy good vibe and music blended with nature.
Skyfall is located at 5th and 6th floor, Mattano Complex, No1 Kaboo Close, New Airport Road, Eliozu and you can find them on social media @skyfallmegalounge.
7 Corner Store Café
Do you fancy the good life of sipping a variety of well-blended coffee, tea, milkshakes, cocktails, or maybe eating Gourmet burgers, salad, pancakes, bacon and lots more in soothing ambience? Corner Store lures you to the place where quality food meets ambience.
They are located at 14 Tombia Street GRA2, Port Harcourt and you can reach them on social media @cornerstoreph
At Mapemond, we are your guys for all things branding, marketing communications, content development, training and staffing support. We would like to support you build a reputable brand, send an email to us at wecare@mapemond.com
WHEN YOU CAN’T PAY HIGH SALARIES
Salaries aren’t determined by what the employee desires, it’s ultimately hinged on what the business can afford to pay. Where the affordable amount is poor, the employer should make room for some level of flexibility to get good productivity.
Create shifts, reduce work hours, give off days, allow remote work if and when possible/necessary. Make room for extra bucks and bonuses. Your business may be struggling, but you cannot build a great business with a team of people constantly grumbling and edgy.
A lot of people don’t mind low pay but to give their best, they need to be sure you care about their own welfare and growth. Another way to deal with the issue, is to reduce number of employees to the barest minimum, so you can pay the few better for the much work they do.
Our HR strategies and models need to adapt to our changing realities, and not just principles gotten from textbooks and classrooms. Streetwise also matters. In the Igbo apprenticeship system, people even work for free for years, but in exchange they are fed, trained in the trade and set-up to run theirs in a few years.
Take better care of people if you want people to take better care of your business. If anybody is incessantly unproductive and sabotaging your effort or flaunting the rules, they should be shown the way out.
If you need support on employee relations, Mapemond will be glad to be of service to you. Send an email to wecare@mapemond.com
LOGO UNRAVEL: LIFE’S GOOD
Think of a brand with the most soothing effect to its presentation– you know that brand whose slogan and appearance ignites hope and reassures you of a better future. It will be surprising if your mind does not get a light bulb with LG as the centre of attraction.
With its simple design and that timeless slogan, “Life’s Good” to complement its quality products and services, LG remains one of the most remarkable brands that has ever existed. It has effortlessly created a memorable icon and earned itself worldwide recognition. This has qualified it for our logo unravel this week.
LOGO HISTORY
What we know as LG started with the name Lak-Hui Chemical Industrial Corp in 1947. The company’s main focus then was plastic products. In 1958 the name was changed to Goldstar Electronics and later Lucky-Goldstar, which was a combination of two businesses. Though the company’s focus had shifted to electronics production, it continued to produce plastics and chemicals as well.
The brand which sprang from the shores of South Korea made history as the first company to produce the first radio in South Korea. Today it has become known for production and distribution of electronic products used in several parts of the world.
In 1995 the company created a new brand identity, LG, which set it on a whole new pedestal. It was at this time the logo and the company slogan was revamped. The company’s aim was to convey all of their brand attributes with one colour, two letters and the simple shape. The logo and slogan literally represents what the brand stands for.
LOGO MEANING
The company’s identity revolves around two letters ‘L’ and ‘G’ that corresponds with its slogan, “Life’s Good”. The logo represent the pillars upon which the company was founded on “Global, Tomorrow (Future), Energy, Humanity and Technology”. The letters L and G fixed inside a red circle interprets the company’s main ideal, humanity.
The icon signifies the company’s resolve to create a lasting relationship with their customers, ensuring that they achieve the highest satisfaction. The logo is designed in such a way that the G looks like an on-button showing that the company is an electronic company. Also the combination of all the elements in the red circle has an effect of a smiling human face.
The logo was given a 3D transformation which was an intentional act by the company to give it a futuristic appeal. In their words,
“strengthen the visual impact of our symbol mark and help communicate our attributes.”
LOGO COLOUR
The LG logo colour consist of three elements in its colour scheme- the brightest colour is the dark shade of red that is referred to as “the unique LG Red colour”. This colour represents friendliness and the brand’s commitment to deliver the best.
A closer look inside the red circle, the company’s name is stylised in white. There is also a customised grey colour used for the characters next to the logo. The shade of grey used is usually darker but in recent times a lighter version is being used.
LOGO FONT
The original LG logo used the Helvetica Black font. The company gave its wordmark a facelift in 2015 that gave the letters in the red circle look larger but slimmer and more readable.
Written by Jennifer Chioma Amadi
Do you need a brand identity? We are your guys! Send us an email at wecare@mapemond.com
Do Business Better!
CITY BRANDS: 6 FOOD VENDORS THAT DELIVER FOOD TO YOUR DOORSTEP IN PORT HARCOURT
The city of Port Harcourt has many food vendors but few actually go the extra mile of “belly pleasing” you right on time. It is safe to say that this business model is one that gives the brands on our list the competitive advantage they enjoy.
Of course, most major players like Kilimanjaro, Jevinik, Dominos, and Genesis offer this service, but these big players aren’t our focus.
So! Whether you’re just too tired to leave the house or office or you don’t want the hassle of getting into your kitchen, you can call on any of these brands to deliver your meal just in time.
1. Fifi’s Food House
Known for their sumptuous African and continental dishes with an interesting culinary twist most of the time. They also cater for parties, small events and those with idle kitchens. In their words,
We love to feed you!
You can reach them via Whatsapp/Call: 08125905413 or Social Media: Fifi’s Food House
2. BigKitchen NG
Big Kitchen is famous for their mouth watery burgers, chips, chicken and sausages. They are the self-acclaimed Africa’s Number 1 Online Burger Shop.
You can reach them via their website or 08136114246.
3. Wenex Kitchen
Wenex Kitchen operates from GRA and has done a good job in popularizing their signature dish, Onunu (pounded yam and ripe plantain mixed with palm oil) and fresh fish pepper soup or stew. According to them,
It is not in our nature to keep people waiting.
You can reach them via call on 08034173694 or Social Media: Wenex Kitchen
4. Nostalgea Foods
If you love it classy but affordable, Nostalgea is your best bet for both Local and English delicacies, whether for breakfast, lunch or even dinner. In addition, they run their own bakery for home baked variety of bread options!
They are located at Peter Odili Road but you can reach them via 07038942882 or 08033517010
5. Collins Bukka
If you are big on African delicacies prepared and served in bukka style, then you may want to try Collins Bukka! Moreover, don’t get it twisted, Collins Bukka is being operated by top-notch caterers with a premium sense of hygiene.
They are located at Peter Odili Road and you can reach them via 07015864403 or on Social media @CollinsBukka
6. Spicy Pot NG
There is a reason why they are called Spicy. If you want to find out why, just order their Asun, Peppered Snail, or any other option and you will testify.
They are a dial away via 08066120639 and on social media as @Spicypot.ng
BONUS
7. Cuisine-n-Minutes
This isn’t a food vendor! However, they offer you the perfect blend of convenience since they are an online food order and delivery company. Through them you get access to about 50 restaurants and food vendors to buy your food and get it delivered to your doorstep for just a little token!
You can reach them via their website, 09087001555, or on social media as @CuisineNminutes
Compiled by Donald Alaye
Do you know of others that we should feature? Send us an email at wecare@mapemond.com
Mapemond is a brand consulting agency operating from the City of Port Harcourt with services cutting across brand development & management, marketing communications and designs, business support, and training. Know more HERE
BUSINESS INSIGHT: THE MARKETING MIX PUZZLE
Quite a number of things influence what we see in the market. Though the market may vary and change from time to time, there are factors that remain constant. These factors are perceived as controllers of the market because they determine the changes that occur in the marketplace. The marketing mix or the 4Ps as it is popularly known is a factor that no entrepreneur can ignore.
Global business experts understand that the marketing mix is an essential ingredient for measurable growth. This group of persons have paid keen attention to their target market and are conversant with the ‘ins’ and ‘outs’ to raking in continuous profits.
The marketing mix is widely considered as the foundation model for businesses. It consist of marketing tools used to attain marketing objectives in any target market. The marketing mix further represents four levels of marketing that directs the decision of an entrepreneur. These 4Ps are Product, Price, Place, and Promotion.
However, there is an updated version to the marketing mix with the addition of Process, Physical Environment and People, making it a total of 7Ps. The relevance and influence of the marketing are inexhaustible. These 7Ps obviously sound familiar but many enterprises have failed due to lack of knowledgeable marketers. Therefore, the first step is having a better understanding of the concept.
The marketing mix concept is like a puzzle that entails you fix the right product in the right place at the right time and at the right price. The trick to it is to know the right combination that eventually leads to success.
PRODUCT
The first part to the marketing mix is the product. For any entrepreneur launching into the market, building or designing the right product needed in the market. During the process of developing the product, an extensive research on the product’s life cycle should be conducted. The life cycle of every product includes the growth stage, the maturity stage, and the sales decline stage. Studying any product’s life cycle will guide marketers in revamping a product when it gets to the sale decline stage, thereby retaining its position in the market.
PRICE
The second piece on the marketing mix puzzle is price, which is usually the amount customers pay to purchase the product. Pricing is a necessary part of the marketing mix because it is determines the profit margin of the company. Whenever price is adjusted, sales will be affected. Most business owners consider pricing very sensitive as it forms a perception of a product in the minds of customers. Pricing can be quite tricky, as a product with low pricing could be perceived as inferior while one with a high price could be seen as too expensive.
PLACE
After designing a great product and determining the best price for it, knowing where to place it is another crucial part of the puzzle. The product has to be positioned in readily and easily accessible places. To achieve this, entrepreneurs must first understand their target market and the best distribution channels.
PROMOTION
In order to gain more traffic and attention to a product, promotion must come to play in the puzzle. This brings more recognition to the brand, boost its image in the eyes of prospects, and communicate the values of the products. Promotion can be done through the following ways, advertising, sales promotion, public relations, sales organisation and the ever-effective word of mouth.
PEOPLE
Though this is an extension of the marketing mix, it is also an important aspect businesses should put into consideration. Researching about the people and their needs will help in designing a good market strategy. It is also necessary to hire and equip the right staff for any company seeking expansion. Basically, every person involved in making the business a success should be paid attention to.
PROCESS
Process is another addition to the puzzle but still is an imperative part of the business. The process of an organisation determines it execution. Any organisation thriving in the world has a well-detailed process that minimises cost. In defining the right process, every segment of the enterprise must be thoroughly deliberated.
PHYSICAL EVIDENCE
The last thing on the puzzle is physical evidence. After every delivery, there should be a physical evidence. Physical evidence refers to how a business is perceived in the market, or the impact of its presence and literally everything that help shape consumer’s perception about the product or brand’s.
There you have it; we hope you begin to fix these Ps rightly.
Written by Jennifer Chioma Amadi
Do you need help in developing a business strategy? Send us an email at wecare@mapemond.com
Do Business Better!