WHAT IS BRANDING? A SIMPLE WAY TO UNDERSTAND IT.
Our favourite synonym of the word branding is marking. Marking on the surface level seems like the names, symbols, and physical attributes we use to identify
INSIGHTS
THE RIGHT INSIGHT TAKESÂ YOUÂ
AHEAD
ONBOARD YOUR NEW EMPLOYEES RIGHTLY
We read the employment letter of a certain business some time ago and it sounded more like a court judgment sending someone to imprisonment. No
YOU NEED YOUR OWN MARKETING CHANNELS
Imagine that you own a salon and employed someone to help manage it while you focus on your 8-5. The manager made a request for
GRASPING THE RELATIONSHIP AND DIFFERENCE: BRANDING, MARKETING, AND SALES
Written by Evan Promise I’ve been delaying writing about this for months now, but the shock I just got this morning, necessitated this post.
THE EVOLUTION OF THE HOTEL INDUSTRY
Written by Comfort Adebayo, Janefrances Ibezim, Esther Julius, and Blessing Kamanu. The hotel industry is one of the many industries that has witnessed a
5 MUST-HAVE QUALITIES TO CREATE A SUCCESSFUL LOGO
Written by Veronica Johnson In this competitive digital arena, businesses have to do everything in their capacity to stay at the top. When you
