BUSINESS INSIGHT: ENTERPRISES JUST LIKE SPRINTING HORSES
Horses are undoubtedly one of the most magnificent animals in the world. But you never will see the full glamour and beauty of a horse while it’s encumbered and kept in the stall. Set it free and see it rise in enchanting beauty. Just like in the world of horses, there are also stalls in the world of enterprise.
The focus of this article is centered on one challenge many emerging entrepreneurs, particularly in Sub-Saharan Africa, face but no one seems to talk about even though it greatly inhibits the growth of ventures. Most young entrepreneurs keep encountering challenges when it comes to dealing with clients in the area of payment and terms of engagement. The reason is mainly that the entrepreneurs are unable to enforce the idea of formal agreements, they deal based on verbal discussions and agreements which often leads to dispute.
One may begin to wonder why this is so. The simple answer is survival! When your business still runs with the ‘hand to mouth’ approach, you don’t care much about agreements needless of insisting on it, you just want the money to survive, considering the fact that your next meal, data subscription, transportation fare, and the rest of your needs depends on it. You literally can’t walk away from deals when the client already proves troublesome by not wanting to have an agreement. You are constantly gripped by that silent fear of losing the money.
If you ever want to experience visible progress in your business, one thing is for certain, you can’t go on that way. Failure to understand and deal with this basic truth leaves the entrepreneurial dream in a stagnant cooler. Remember, everyone can dream, but execution makes the difference. The next set of things you will be reading are suggestions that have been tested and proven. They can help set your business on the pedestal of greater achievements.
- DOCUMENT YOUR DEALS
You can have verbal agreements, but before you commence any work, ensure to document on paper or a computer. A good practice will be to send an email stating what was discussed and agreed before proper engagement. This will save you a great deal of trouble. Documentation enables clarity which guides the engagement going forward. Some studies have shown that things written down have a higher likelihood of succeeding.
“I learned to pay the maximum possible attention to details, to document everything, to keep archives – paper or digital – well ordered. This is a key factor when and if you need – possibly years later – to review a project or to support or challenge claims in court,” Jacopo [“Jaclaz”], a Technical Consultant stated.
2. RUN YOUR BUSINESS WITHIN YOUR MEANS
In the words of Dave Ramsey, a popular US radio host, and businessman, “financial peace isn’t the acquisition of stuff. It’s learning to live on less than you make, so you can give money back and have money to invest. You can’t win until you do this.”
One disciplinary habit any entrepreneur should cultivate is learning to fold their legs to the length of their blanket. This simply means to live within your means, spend only on essentials. Stop competing with those who are better placed financially. As much as you can, seek cheaper alternatives that still serve the purpose, but remember that sometimes the cheapest option is the most expensive.
3. SAVE AS MUCH AS YOU CAN
Build a cash reserve, no matter how little. When discussing with a new prospect or client, your next meal should not depend on the deal, but on your cash reserve. With some cash set aside, you will stop being at the mercy of clients. You will also have better bargaining power, and you will have the confidence to say no to bad deals.
Benjamin Franklin puts the idea of saving better,
“if you would be wealthy, think of saving as well as getting.”
These are seemingly simple issues, but they’ve kept so many ventures hindered from growth when they should be sprinting majestically like horses. Nevertheless, it is never too late to start the race to building a successful brand.
Written by Maple Dappa
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DON’T DRINK THAT TEA ALONE!
The story was told of a man who was completely unconscious and hospitalized at the University of Port Harcourt Teaching Hospital [UPTH]. His Wife didn’t have a penny on her, but she had her husband’s ATM Card with her; that would have been helpful, right? Wrong! She could not use it because she did not know the PIN. So the man’s own money couldn’t rescue him when he needed it most. His Wife had to ask other people for money or possibly borrow.
Another story was told of a Carpenter who lived somewhere in Port Harcourt. The Carpenter lived in a compound with his wife and children. The compound had two plots of land with an uncompleted building inside it, but the man built a makeshift home with wood by the fence where he lived with his family. As time went by, it was gathered that the man was once a laborer in the said property which his “Oga” was developing before he died. The story had it that the original owner of the property was building a house as a surprise gift for his girlfriend; he was married and of course his wife had no idea about this. So when he died, both girlfriend and wife didn’t know about the property. Carpenter positioned himself as custodian and gradually started claiming ownership. He was the one who attended all meetings of Landlords and even Tenants.
Some level of secrecy becomes foolish if the right things aren’t done.
Why do folks treat even the concept of writing a will with levity until some terminal disease or helpless situation comes lurking?
Why are folks so adamant to think that nothing bad will happen to them, so much that they never bother about succession planning even in their business endeavors until it is perhaps too late?
Why is the concept of passing the baton even in the realm of political and social leadership such a big issue in Africa? Why do we like to sit on things till we kick the bucket and we deny generations of what could have been a blessing to them?
If you are the only one with the password to your business email accounts, there’s a problem, start working at fixing it. I guess this is why the request for next of kin is mandatory in most legal transactions, whether you like it or not the system compels you to present someone else to stand in should anything happen to you.
If you have no one in this whole world to trust with your ATM Card pin, you probably will need to re-evaluate your relationships.
Branding is much more than identity and marketing communications, it also has to do with how your business or organization is structured.
Written by Maple Dappa
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EVERYONE’S WORK MATTERS
Building a loyal and effective team is one of the most critical factors in building a sustainable brand, but there’s a silent malware constantly disrupting the process of building a team. Let’s call it the Superiority Complex.
The idea is yours or originated from you, so everyone else is a Lilliputian around you, almighty Gulliver. You may have conceptualised the venture, you may have even built the product, but you must see the value of everyone in your team and their importance to the vision.

Illustration 1
If your business will succeed, so many things must fall in place to make it happen beyond ideation and product development. The person who writes marketing content is important, the person who takes care of everyone’s welfare is important, the person who keeps the work space tidy is important, no work should be described as “just” — just to clean, just to write a copy, and so on.
Putting an effective business system together is like having a super functional automobile; from the gear system to oiling to air conditioning, and so on, all systems have to be in shape. Likewise your business, all units need to be in shape for you to have an effective system. Everyone’s work matters.

Illustration 2
I see many young entrepreneurs basking in the euphoria of having a “great idea” with no grasp on the basics of practical business administration, so the attached photos are from a basic course we usually offer for a fee, but I am sharing it here for free as part of the commitment to encourage those who need the knowledge. What we call “basic” could be a “breakthrough” to someone else. There is love in sharing, right?

Illustration 3
If you need help with organizing your business or organization, we are here to provide custom solutions. Let’s hear from you, send an email to wecare@mapemond.com
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By All Means, Mitigate Key Man Risk
One major reason, amongst others, why it is difficult for brand owners and founders in Nigeria to establish sustainable and effective systems/structures is KEY MAN Risk.
The core of the venture is centered around one man without whom far too little or nothing happens. While this is the case with many who have been trying to build something from ‘nothing’, you must desire and work at creating systems that can run even without you. Key Man Risk is often a consideration even for big time investors.
What happens to your clients’ projects if you are indisposed for an extended period of time for any reason? Asides that, as you aim for more clients, you surely will need help, not just in terms of hiring people, but at the decision making level. Otherwise, your employees will all go home once you are no more available.
Yes, there are issues of distrust and poor commitment with some persons that you bring on board your venture, but there are ways of dealing with those issues. Find the approach that works for you and adopt it.
The question you must keep asking is, can the venture run without you? Can you sell it off (even if you don’t intend to) and it keeps running well? By all means, mitigate key man risk. It draws investors, bigger clients, and gives your venture a solid base.
A sustainable structure is one of the core essentials for strong brands. Don’t just desire to be like Google, Coca-Cola, Facebook and the rest, constantly seek to think and act like them, or create your strategic path.
If you need help with organizing your business or organization, we are here to provide custom solutions. Let’s hear from you, send an email to wecare@mapemond.com
#BuildYourBrand #TheRightWay