From the stable of Nestle factory came one of the most nutritious chocolate malt beverages in the world, Milo. And it is consumed by virtually every member of society regardless of social status or class. Due to both its popularity and fast preparation with either hot or cold water, Milo can be referred to as your go-to drink.
HISTORY OF THE BRAND
Developed in the year 1930 by Thomas Mayne in Australia but launched in 1934, Milo has since then retained its relevance in the beverage industry. The brand has spread its distribution chain across different continents such as; Asia, Africa and Oceania. Though a foreign brand, Milo has dug its tasty root deep into the Nigerian market and has earned a reputation as one of the best in its category.
Milo is a nutritional supplement enriched with vitamins and minerals. It is made from malted barley, and cocoa, and is high in protein, calcium, and iron amongst others. Overtime, the brand has been seen as a drink for mostly children and athletes.
MISSION OF THE BRAND
Like all Nestle products, Milo runs with the general company’s mission which is to become, ‘the world’s leading nutrition, health and Wellness Company. Their mission of “Good Food, Good Life” is to provide consumers with the best tasting, most nutritious choices in a wide range of food and beverage categories and eating occasions, from morning to night.’
VISION OF THE BRAND
Nestle sees itself becoming “a leading, competitive, Nutrition, Health and Wellness Company delivering improved shareholder value by being a preferred corporate citizen, preferred employer, and preferred supplier selling preferred products.”
Like many world standard brands that have solid values, the Milo brand under Nestle isn’t left out. Here are some of its values;
- Health and Wellness
- Quality Products
- Rural Development
Milo is a youth centered brand, expressed with so much energy and vibrancy. It is a sporty and also a health conscious brand.
- The product has positioned itself as an active brand in sports using strong elements like athletes and sporting personalities on the body of the tin and sachet. This is the reason why most adverts try to promote the importance of sports.
- It is regularly promoted as a drink that enables healthy growth in young people especially children.
- It has become known for its rich green colour which is used for all their advertisement, from TV to billboards.
- The Milo brand is produced in different sizes in order to make the product affordable and purchasable to people of different class.
Though Milo’s dominance in the beverage industry is high, it is however not flawless. Based on our research, we have identified some weaknesses related to the brand. The following are some;
- Its target market is restricted to an extent since it is popularly seen as a drink for children and athletes
- No popular social media presence
DID YOU KNOW?
That Milo has no unique global taste; the recipe varies slightly in order to suit the taste and expectations of a particular region.
The Milo brand has consistently built a solid reputation from its rich delicious taste to its sport awareness campaigns and down to the regular adverts. This keeps them in the minds of most consumers and continues to increase their visibility. With their business approach, we are sure Milo will remain in the market for long.
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Do Business Better.
Written by Jennifer Chioma Amadi
From what looks like a rocket heading to the moon inside a red circle, to what has now been redesigned to represent a rising sun still inside a red circle, Sterling Bank is certainly on the move to something new. Through their different branding approaches, it could be perceived that they are on a mission to increase their visibility and customer base. With proper observation, this branding strategy seems to be working for them as they have gotten more people engaged on their social media platform and a lot of new accounts being opened.
THE LOGO TRANSITION
Sterling Bank, usually referred to as the one-customer bank, has travelled for as long as fifty eight years in the banking industry but recently felt it was time to change the strategic position of their brand. The bank which was founded in the year 1960 as the First Merchant Bank has continued to evolve over the years to becoming one of the fastest growing commercial banks in Nigeria. In recent times, one of the evolutions the bank has undergone is the revamping of their logo.
The old logo showed their previous brand position which was “aiming for the moon”. This concept was associated to their desire to reach the stars and it reflected in the type of services they rendered to their customers, their values and the brand disposition in general.
DEFINITION OF THE NEW LOGO
Contrary to the old logo, the new Sterling bank logo took a new dimension. They say their new logo represents the evolution of their new identity as “The Rising Sun”. This, they reported to mean the alignment of their brand to the current strategic positioning of the bank.
The new logo which has now become their identity is said to reflect their progression from the traditional banking to a new and agile force that delivers forward-moving disruptive solutions.
This is what has informed their journey from the previous “aiming for the moon” to the present “The Rising Sun”. Also for them, this means growth. This could be observed in their leverage on technology and delivery of some of the most innovative and market-disruptive solutions. Some of the solutions they have provided include; Specta- Nigeria’s fastest consumer lending platform, FarePayB- Africa’s 1st contactless Transport Card, and I-Invest- World’s Mobile 1st Treasury Bill App.
Asides the buzz Sterling Bank ignited on social media about their new logo, the bank went further to make their new logo more visible by partnering ride hailing services like Taxify and Uber. They branded some of the vehicles which can be seen on various roads, silently putting the bank’s identity in the minds of consumers.
Due to this strategic move, Sterling Bank seems to be stronger, in their word “agile”, more innovative and relevant to their customers. With their visibility and new brand position, they are definitely giving other banks a run for their customers.
Although, in brand sense, the concept of a new identity is a welcomed development, the concern remains, will Sterling Bank be able to maintain this new position and deliver as much as they have promised. Like we educate people all the time, branding goes beyond logo designs and outward appearance. Nevertheless, we hope they get it right,
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This year, “do business better”
Share your thoughts with us, leave a comment.
Written by Jennifer Chioma Amadi
The recruitment process was tough for Wale and his hiring team. Being the Human Resources Manager for his company, there was no way he could escape the draining process of selecting the best candidate from the pool of applicants. Having passed the most challenging stages which had to do with going through tons of cover letters and CVs and the aptitude test screening, he felt a bit relieved. Still it wasn’t over yet and he hoped this final one-on-one interview session would go smoothly with less stress.
From the moment the third candidate walked through the door, Wale’s senses signalled red alert. He wasn’t quite sure if it was the way the young lady was dressed or the grace in her steps but there was an unexplainable aura that hovered around her. For a minute he could have sworn she had cast a spell on him. Her confidence, her smile and her body language was all too charming.
While Wale motioned for her to sit, he quickly checked her score in the aptitude test and was surprised to see that her score was one of the highest. He allowed his colleagues to keep her engaged as he continued to painstakingly observe and search for a concrete reason to disqualify her. He would never take the risk to employ someone like her because he couldn’t stand the temptation her presence brought. He would never be able to resist her flawless beauty and the last thing he wanted was to complicate business with pleasure.
As she spoke, he felt tension rising up fast all over his body. His emotional and logical sides were in total chaos. Wale knew the problem wasn’t about her but his inability to control his desires. He asked her the hardest questions and was pleased when she stuttered. This would be the conceiving factor he would present to his team to disqualify her. He watched her leave with the same confidence she had walked in with, hoping that she would be called but he knew better. They would never call her.
This is the case of some job seekers who never get called after an interview not because they are not qualified for the role. Sometimes it could be because the hiring manager doesn’t like something about them. They could be disqualified for mundane reasons like the way they talk or smile, their height, their confidence or even their appealing body structure like the scenario above. There is a long list of silent disqualifiers most hiring managers never dare to mention because they may not make sense to normal professional reasoning.
Nevertheless, every now and then potential team members are faced with this unfortunate turn of event and keep wondering why they never got the position they were qualified and worked hard for.
This is one of the many issues that most brands and organizations are silent about, but is there something that can be done about it? Imagine losing a great talent that a brand can derive a lot of value from, should it be a cause for concern?
We would love to know what you think. Please leave a comment.
Written by Jennifer Chioma Amadi
EMPLOYEE INSIGHT: “I HAVE ALSO GOTTEN THE OPPORTUNITY TO EXPAND MY NETWORK AND NET WORTH,” – MR STEPHEN HEART
For a number of workers, the workplace could be the most dreaded place they have to put up with while others see it as a place filled with lots of opportunities. For this week’s employee insight, Mr Stephen Heart, who has over eight years experience under his belt in the aviation sector, shared his perspective about his work place and work life in general.
“I work in the airport, an environment where you have the opportunity to meet and interact with people from all walks of life – the high and mighty, the movers and shakers, and all. Having to meet and interact with these set of people made it easy for me to decide on the kind of life I want to live and make for my family. I have also gotten the opportunity to expand my network and net worth,” Mr Stephen said to emphasize the level of impact his work has made in his life.
Unlike most people who set job hunting as an after school plan, Mr Stephen Heart joined the labour force early and has continued to advance since then, “I actually started working while I was in school and I have grown in my department.”
When asked if he had changed his career before, he replied, “For me, I know this is where I need to be for the big picture and I’m flourishing and sincerely I have never thought of leaving.” From his words, you can tell that Mr Stephen finds satisfaction in his workplace.
Many employees are driven by several factors as regards the quality of work they deliver. Arguable statistics have shown that ninety five percent of working class people work mainly for compensations and benefits while the rest work to add value. Mr Stephen can be classified under the five percent who seek ways to improve in order to add more value to the company.
“Completing and passing the ‘ICAO AVSEC Instructors Course’ made a huge difference in my career. The feeling of knowing that I’m impacting the people around me by imparting knowledge as a certified instructor gives me a sense of fulfillment and relevance.”
Giving some insights about the impact his job has made in his finances, he said, “the idea of having a constant and assured inflow (salary) at the end of every month avails me the opportunity to really plan my finances well. Earmarking comes with ease for me because I know exactly how much I will be having at the end of every month. So, it has made me a better financial planner and a prudent spender and of course my work has increased my net worth.”
DAILY LIFE LESSONS
Like every journey with lessons to be learnt, Mr Stephen sees his workplace as a learning ground full of thought provoking lessons;
“meeting and interacting with different kinds of persons; happy people, angry people, good people and not so good people, proud and humble people, wealthy and not so wealthy people, etc. has been remarkable. I have learnt the importance of not judging a book by its cover, that appearance can be deceptive and most importantly I have learnt the importance of cultivating and nurturing relationships both with colleagues and clients.”
While advising the young people in the area of career choice, he had this to say; “the environment should be very important to you when trying to make a choice. Is it an environment that allows room for growth? Is it an environment that avails you an opportunity to meet people of great minds, both colleagues and clients?”
“Look for and find a motivating factor about your job and hold onto it with everything. This is because after all is said and done; it’s your motivation that will help wake you on Monday mornings when you really don’t feel like reporting to work that day.”
THOUGHTS ON SIDE HUSTLE
“Actually for me, my job is my side hustle while my business is my main hustle,” he said amusingly. “Don’t be in a hurry to conclude,” he continued. “Remember I told you about choosing your environment wisely and getting a motivation on your job. I already knew what I wanted to do and become in life before I started working but I needed a platform, a facilitating environment.”
“My job environment is an enabling one for my vision. My job is a shift job; it gives me time to focus on my private business while also carrying out my job functions accurately and excellently without one affecting the other.”
He concluded by adding, “at the end of the day, it boils down to what you want for yourself in life. I mean the decision to have a side hustle or not to have one.”
As an employee, understanding that you spend a greater part of your life in your workplace should help you plan your life better. So finding the right place that makes you fulfilled should be your priority.
How can employers create an encouraging workplace for their team? Please share your thoughts with us in the comment section below.
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Written by Jennifer Chioma Amadi
My friend Sharon Georgewill once put up a post on her Facebook timeline which read:
“Try this: Be consistent! In the long run you will gain positive habits that’ll help you grow/bring more money!”
This statement, which sounds like what we hear often, took me a bit down memory lane to when I started Mapemond and the growth process from then on till now. In 2008 I began my journey as an entrepreneur and for the first four years I made no dime from the business. Reminiscing, I can say three key things were responsible; I was still building my capacity, I was yet to ‘rightly’ articulate the value proposition, and of course marketing was zero because I didn’t even know how to market.
During that period, I read a book that a friend bought from a floating book shop that berthed in Port Harcourt at the time, MV Dolous was the name of the ship. I wish I could recall the title of the book as well. A section of the book made the bold declaration that a business venture which can’t generate any revenue within the first six months is headed for failure. For the first time I contemplated calling entrepreneurship a quit, but somehow I pressed on and eventually realized that the author was wrong in her assertion.
In between, a story that gave me hope was that of Christopher Columbus, the European who was convinced that there was definitely land across the Atlantic Ocean and set sail to satisfy his curiosity after years of trying to raise funds. We all know the story I suppose. From it I learnt the true meaning of consistency and have also seen the result in my business.
Today, I would like to encourage those still struggling with making money in business, stay hopeful and keep navigating. You might have tried all you know but push on. Your level of consistency will determine if you would ever break through or not. Your success is never based on people’s opinion or a timeframe.
Sometimes I look at the proposals I wrote in 2009 and 2010 and I laugh because at the time I felt clients will be blown off their seats as they read it. The indescribable boldness that comes with passion even when capacity is below par!
Today, we have clients who engage us for an entire year; one is the fifth year now. What’s the point? The amount of time you invest in a particular thing plays a role in your journey to success. Malcolm Gladwell calls it the 10, 000hrs rule while others call it the One Decade Principle. Success responds to consistent effort that is good.
Don’t be blinded by excitement, don’t be choked by passion, focus on the long journey for consistency and acquire the various habits and principles that will help you grow and in return make money. It is possible.
Do you feel overwhelmed in anyway? We could help, send us an email via firstname.lastname@example.org
Written by Maple Dappa
Throughout the history of the world, one gift man has never lacked is land; to walk, farm and build on. But with the passing of time, this originally free gift has become scarce and expensive, reducing the chances of one comfortably owning land these days. Still, man continues to strive to gather as much pieces of land as can be acquired.
Awakened by the harsh realities of land acquisition in Nigeria, Bamboo Real Estate emerged to solve it and increase the opportunities for more aspiring land owners with the target client being young people. After being exposed to the idea of land acquisition and going ahead to acquire his first plots of land in 2012, the founder, Oseyomon Ighodaloh, would later conceive the idea to start the Bamboo real estate arm in 2014. Amazed by the opportunities that exist in real estate investment, he continued to nurse the idea until March 2018 when an opportunity presented itself for him to begin his entrepreneurial journey as a realtor.
However, within that period, Oseyomon focused on the energy and construction aspect of the Bamboo brand. In his word, “The Bamboo Company doesn’t focus on real estate alone; we are also players in the energy and construction sectors too.”
THE BAMBOO VISION
Bamboo Real Estate sees itself becoming Africa’s leading Real Estate and Service Company. The brand prides itself first as an African company, starting from Africa to the rest of the world, and would not just want to be seen as a global company.
A layman will assume that the brand name Bamboo was coined from their sense of Africanism but they are quick to mention that that the plant bamboo isn’t just African but could be found in virtually every continent. However the name Bamboo was chosen based on a deep conviction which connects all that they stand for.
THE BAMBOO MISSION
Though still growing into their mission, it is clear that their target is to give the youth market the opportunity of owning their first plot of land. To make them realise that investment in real estate is the best form of investment. They intend to achieve their mission by offering their clients convenient payment plans based on their income. They look forward to bringing development to underdeveloped locations and by so doing expanding the city.
THE BRAND VALUES
Like most unique companies, the Bamboo brand has its foundation laid on these core values;
I- Integrity in all their dealings.
I- Innovation in all their ideas and services offered.
E- Empathy towards their clients and business people.
A- Africaness in the strength of their brand.
THE BAMBOO CULTURE
They are a contemporary company that tends to strike a balance between playfulness and seriousness. They believe in the spirit of community, one that unites them and creates an attitude of oneness born out of a deep love for what they do.
With a team size of six persons and some outsourced departments, the Bamboo brand keeps waxing stronger, deepening their impact in the city of Port Harcourt. They also highlighted that they have a team of over a hundred marketers which they continue to train in order to add value to lives.
Even though the CEO currently doubles the Marketing Manager, the Bamboo group indicated that they will be hiring a qualified candidate to serve in that position soon. They said the idea is to develop a system and structure that can stand the test of time.
With just a small down payment, a client is one step away from acquiring land in a conducive environment with professional estate management. Clients are advised not to focus on the location but instead dwell on the future returns that come along with land investment.
They hope to bring back the green environment with lots of trees and flowers beautifully and strategically planted to aid more oxygen for respiration in the residential areas.
Bamboo Real Estate has gone the extra mile to ensure all registrations and documentations have been cleared with the communities and the Rivers State Government. Clients can be rest assured that there will be no misunderstandings and cases of fraud.
The Bamboo Brand believes that as development spreads, man moves with it and that has informed their catchphrase, “don’t wait to buy land, buy land and wait.”
The marketing drive of Bamboo caught our attention. From the recruitment of a robust sales force to the setting up of various billboards across the City of Port Harcourt, the Bamboo brand demonstrated an understanding of the importance of brand visibility. It isn’t enough to have lofty ideas and dreams, business owners and visionaries must learn to push their brand out there by all legit means possible.
Written by Jennifer Chioma Amadi
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While most employees these days struggle to pursue a career and retain a job for a few years, Engr. Boladale Abiodun Adegbenro has followed his career through for over thirty five years.
“I actually started working before I left the university; I was doing a part-time job then. Ever since, which is over thirty five years now, I’ve always been working,” he said at the beginning of the interview in his office at Aero Contractors’ branch in Port Harcourt.
Engr. Boladale admitted that during the course of working with both machines and human beings, he has learnt patience and to build relationships with several people from all walks of life. “I have worked with all kinds of individuals, some easy going and some as tough as a nut, but in all those experiences, I have become better at building relationships.”
He went further to share his first experience as a project leader, “another thing I have learnt while working is how to handle challenges. During my early years in practice, I was put in charge as a trainer to manage the assembling of an aircraft, Air Beetle, which was new in Nigeria as at that time. I had never done anything like that before and by far the most challenging project I had ever faced.”
The Growth Process…
When asked about his career trajectory, Engr Boladale admitted that he had to flow with the tides of change that came with his career and simply embraced the opportunities that came across his path.
“There is no straight way in life and that goes the same for career path. You can change your career and explore other options along the line if the need arises,” he said. “I was trained to be an Aerospace Engineer but later on, I switched to aircraft and helicopter maintenance engineering then went on to become an administrator of operations.”
“I have also had to change my location several times. I first relocated from the United States back to Nigeria, then from Kaduna to Lagos, and down to Port Harcourt. So you see, it hasn’t been a one way traffic,” he added.
His View on Side Hustle…
Unlike most people who believe one cannot live on a single salary income and that a side job is needed to sustain one’s self and their family, Engr. Abiodun begged to differ, “when you are passionate about what you do, it pays you and meets all your needs. You have to be satisfied with your job.”
He noted that the reason why most workers have financial issues is as a result of their way of life. “Your way of life will determine how you spend your money. Be contented with what you have, plan within what you earn, and go for things within your reach. For me, working has made positive impact on my financial life.”
And on Job Security….
From his confidence level, one would think Engr. Abiodun is one whose life is banked on job security believing that the job is always available. However, he debugged this ideology. “No job is secure,” he said. “From the first day you are employed, you should be prepared to pack up and leave as well. Which is why I say, ‘always have a plan for your life in case anything happens’.
To end his interview Engr. Abiodun shared some words of wisdom to young people looking a career path. “I think many young people are too ambitious and want to make fast money,” he pointed out. “They need to be ready to learn and listen attentively because there is no rush in life.”
Like they usually say, it’s different strokes for different folks. What’s your perspective? Please leave a comment.
Written by Jennifer Chioma Amadi
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November comes with so many pointers; like the slight signs of harmattan reminding you that the year is almost gone, the early signs of Christmas whispering to you about upcoming festivities and most crucial is the Black Friday rush informing you about all the things you need to shop for. At the sound of it, the crowd literally goes wild! When lots of people flood into malls and over surf the internet just to get products at reduced prices, then you can bet the Black Friday promos have begun.
For most consumers, it is the season of ‘no dulling’ as they try to take advantage of this period, grabbing as much products as they can while the prices are still slashed. Some customers practically anticipate for periods like these when they could get more with little cost.
However, there is a twist to the proposed promos as some customers display their dissatisfaction on their social media platforms. In particular, some referred to the promos in the largest mall in Port Harcourt, SPAR, as scam. Most customers had gone hoping to get some products for a lesser amount only to be told otherwise at the counter and as expected, their disappointment knew no bound. During a visit to the mall, we approached a couple of customers and one of them claimed she observed that the prices of some products were raised a few months before Black Friday began and then slashed down to the original price when the promos started.
Due to the thread of bad report about the SPAR Black Friday deals from some customers, the Mapemond team thought it wise to hear the side of the management at SPAR shopping mall. Speaking to one of the in-house staff, who said they always kept their words and would never put out a promo they wouldn’t adhere to. Though he mentioned that sometimes they could make the physical changes on different aisles, and then the systems retain the previous prices of the products. He said all a customer needed to do was to lay complaints regarding the situation and be rest assured that there would be refunds.
Following the outcome of events, a few consumers have concluded that the mall is not trustworthy since they breached their promises. Nevertheless, the mall remains filled with flocks of customers who continue to enjoy the rush of excitement that accompanies Black Fridays.
Well, having heard from both sides, we can’t help but draw some insights about how bad publicity can spoil many years of good reputation of any brand. However, we believe that if a brand is built firmly on a solid foundation of some core values, such as integrity and transparency, then regardless of any bad report, the firm will definitely pull through and stand tall. When core values are strongly held by the organisation, customer’s trust grows and is sustained. This is because most customers feel safer with your brand if you have remained consistent in words, actions, products and services you rendered over the years.
Build your brand the right way. We are here if you need help, send us an email via email@example.com
From the well sliced Nibbles’ bread to the full Market Square loaf and down to the new Dome’s dough, consumers have a lot to keep their taste buds going. The flooded bread market continuously serves its consumers with different varieties to choose from. Whether it is sliced or whole, one thing most consumers can’t resist is bread oozing with freshness.
Since its emergence in our society, bread is one staple food that has gotten itself rooted in our homes, offices and eateries; the classic breakfast meal. Different consumers like their bread served in different ways; some with a cup of tea or coffee, some smoothened with butter, some eaten with a chilled drink, or dipped into wine for a holy communion, and the list goes on. Even though it is preferred and served in different ways, bread remains one of the most popular foods around the world. Due to its multiple serving options, the demand for bread keeps increasing daily. Most people, literally, can’t do without it.
While consumers continue to test the waters in search of the ultimate bread brand, bakeries are on a quest to make their brands stand out. In the city of Port Harcourt, the craving for bread never ceases and new bakeries keep springing up each passing day. Unlike the days where brands like Wilson Teamate and Gibsco bread had little or no competition asides the smaller and informal players, these days a new brand must have to push its way through the competitive market. Old guards like Big Treat and Genesis who have remained in the market for years keep dishing out the best off their ovens and rebranding their products to fit current demands.
Without much advertisement, brands like Nibbles keep gaining more consumers through word of mouth endorsements. For some brands, spreading their bread through vendors and supermarkets has been their market strategy; they could literally be found at every nook and cranny. While major malls like SPAR, Market Square, and the latest NEXT Supermarket in Trans Amadi, who never take their products out, keep pulling people to queue up in front of their oven waiting for the hot freshly baked bread. However, there is high tendency that new bread brands, like The Dome, would attract more consumers with their uniqueness and packaging concept. They started out with paper bags instead of the traditional nylon, but we noticed they no longer use the paper bags due to customers preference for the nylon packaging, according to them. Meanwhile, their bread is slightly more expensive than Market Square but customers seem unperturbed with the price difference as they troop in there to pick up loaves.
Though silent to consumers, the war between bread brands has steamed up as the demand keeps increasing. The signs are written all over the place and every corner we turn. At the Ada-George axis of the City, Market Square opened a branch which will definitely contend with Happy Food Bakery. At Peter Odili Road, Trans Amadi and environs, the war is going on between Market Square, Next Supermarket Bakery and the newest entrant, Dome Bakery and Creamery which is next door to Market Square. Meanwhile, the venerable Eastern Garden Bakery is very much in the market as well.
Whether they distribute their bread to shops in town or they bring the customers to their own outlet, each brand continues to search for ways to outshine the other with special ingredients. Some brands keep opening new stores at every corner. Still, some brands like Willson Teamate have faded into thin air and left memories of what a good old bread it was. Nevertheless, some brands keep fighting and conquering the battles in the bread world.
Whilst the bread war keeps getting louder among brands, there is still so much indecision among consumers. Some consumers remain faithful with the ones that suit their taste buds; others keep waiting to taste the newest bread in town, in search of the “supreme taste”. We are left curious about which bread brand the majority prefer and which of the brands could actually be crowned the King of Bread if at all that is possible.
Hey! We were playing in the office and made a little video on this bread matter, just for you….
So, what’s your take on this bread matter? Please drop a comment!
Written by Jennifer Chioma Amadi
If you need help with gaining visibility for your brand, we are your guys! That’s not all! You get a free brand audit just by contacting us. Sounds cool? Send us an email via firstname.lastname@example.org