CLIENT
- Cinfores
PROJECT TITLE
- Project Management and Media Production for Educational Content
SERVICES RENDERED
REMARKS
- Cinfores engaged Mapemond Limited as project consultants across various initiatives, including media production and educational content creation, with a focus on strategic media placement and in-house capacity building.
BACKGROUND
- Cinfores, one of the leading indigenous ICT firms focused on ICT for development, engaged Mapemond Limited as project consultants to manage various initiatives. These included advertising their Brainfriend product and converting the Nigerian curriculum into video content for educational purposes.
NEED STATEMENT
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Cinfores required comprehensive media production services, including the creation and strategic airing of TV commercials, and the development of educational content through video format. Additionally, they needed support in setting up a production studio and training their staff.
SOLUTION PROFFERED
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- Managed the creation of TV commercials, including copywriting, casting, and video production for the Brainfriend product, producing three different versions of the commercials.
- Secured media slots for the commercials on national TV stations like Channels TV and AIT ensuring widespread exposure.
- Trained teachers for on-camera presentations and provided capacity-building sessions to enable the client’s team to independently manage ongoing projects.
- Set up and equipped a full video production studio, from procurement to execution, and assisted in the transition of project management to the client’s in-house team.
PROJECT OUTCOME
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The successful airing of the TV commercials on Channels TV and AIT significantly boosted the visibility of the Brainfriend product. The establishment of a fully functional video production studio along with the training provided empowered Cinfores to continue producing high-quality educational content internally, resulting in over 500 videos.
