CLIENT
- Weal Farms
PROJECT TITLE
- Branding and Business Development
SERVICES RENDERED
REMARKS
- Our relationship with Weal Farms has been mutually beneficial as the Chief Executive Officer has even gone ahead to enroll and take the business structure course at our Mapemond Business Academy after we concluded the project successfully.
BACKGROUND
- Weal Farms Limited owns and operates three poultry farms with a total of twelve thousand birds (broilers) across three different locations in the city of Port Harcourt, Rivers State, Nigeria. The farms produce various products ranging from poultry meat to gizzards, chicken necks, heads, legs, intestines, and even manure. The company typically supplies its products to frozen foods retailers.
NEED STATEMENT
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Weal Farms desired to develop and introduce its own processed chicken brand to the general market through dedicated retail outlets. In order to have a clear sense of direction and the numbers, it was necessary to write a bankable business plan. Although Weal Farms plays directly in the market and knows the numbers, it still wanted a business plan to articulate its plan in writing and to also compare the financial analysis with its real-time figures. In addition, the company also wanted a brand name and identity design that it could trademark and operate in the market.
Mapemond was approached based on our competence to handle the entire project which was satisfactorily executed and delivered in record time.
SOLUTION PROFFERED
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After series of conversations and visits to the farm to help us glean a very good understanding of the client's vision, we worked with the client to deliver as follows:
- Creation of brand name (Teddy Chicken)
- Creation of brand identity & logo
- Design of brand stationery
- Design of brand apparels
- Design of brand packaging materials
- Feasibility study
- Development of business plan
- Strategic advice and support
PROJECT OUTCOME
