CLIENT
- Dr. Seinye O. B. Lulu-Briggs
PROJECT TITLE
- Conversations with Seinye - Event Campaign & Mobilization
SERVICES RENDERED
Social Media Strategy and Execution
Participant Mobilization
Event Management Support
Research and Content Development
REMARKS
- This project involved creating and executing a robust social media strategy to raise awareness, engage the target audience, and ensure successful event attendance. Additionally, thorough research was conducted to ensure all shared information accurately reflected Mrs. Seinye Lulu-Briggs’ profile.
BACKGROUND
- Mrs. Seinye Lulu-Briggs’ 60th birthday celebration aimed to engage millennials from across the Niger Delta in meaningful conversations. The event, titled ‘Conversations with Seinye,’ required a strong online presence and effective mobilization to attract 200 young people.
NEED STATEMENT
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The event needed to create significant social media buzz and ensure the participation of the right demographic to achieve its goal of meaningful engagement and impact among the youth in the Niger Delta region.
SOLUTION PROFFERED
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- We developed a dedicated platform called "Purposeful Impact" and created accounts on key social media platforms (Facebook, Twitter, Instagram, YouTube). Our team designed content that appealed to millennials and scheduled daily posts to build engagement. Paid ads were used to extend the reach to the target demographic.
- We contacted youth-focused groups like Ignite PH, Ruchy Initiative, EBCK, and AISEC Uniport, encouraging them to share the campaign and nominate participants. We also reached out to attendees of past events like British Council’s Creative Hustle to encourage participation.
- Our team handled the creation of a Google form for organized registration, managed bulk SMS and email communications to keep participants informed and supported live streaming and on-site preparations on the event day.
- Brief research was conducted to ensure that all communications reflected an accurate profile of Mrs. Seinye Lulu-Briggs, enhancing the credibility and impact of the event.
PROJECT OUTCOME
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The event was a significant success, with 212 registered participants, active engagement on social media, and a well-executed live event. The event fulfilled its purpose, garnering positive feedback from participants who expressed a desire for more such initiatives in the region. The strategic planning and execution ensured a seamless experience from pre-event mobilization to post-event follow-up, setting a strong foundation for future editions of ‘Conversations with Seinye’.
