BRAND REVIEW: MARLEY AND BLUE, A NEW COFFEE STORY
The new song on the lips of most coffee lovers in Port Harcourt is “Marley and Blue”. The brand recently announced its opening this August with photos and videos of the space shared on their social media platforms – Twitter and Instagram specifically. So far, it has been a cool rhythm mixed with smoothly served cups of coffee.
Marley and Blue presents itself as a brand out to improve the quality of coffee sold in the city. From its well-structured appearance and classy feel, it can be perceived that the brand came with all its instruments to give customers the best coffee experience. There is no doubt that it is intentionally creating an image of quality and reliability in the minds of its customers. It also introduced an identity for its coffee that is called ‘joe’.
The brand was founded by Ese Emerhi who was driven by her love for coffee and her desire to create a quiet space for people to hang out during the day. She explained this in an interview with #StartupPortHarcourt.
“I relocated back to Nigeria in 2014, and as a coffee lover, I noticed that in Port Harcourt at least at that time, there were no spaces or collaborative spaces, coffee shops in particular, that people could come to spend the afternoon or a Sunday morning in a quiet conducive space, so I decided to create a space where I would be comfortable in here in Port Harcourt”.
In the interview, she also shared the vision for Marley and Blue. In her words;
“The vision for Marley and Blue is really to be that hub, that glue for creatives, artiste, the tech start-up community here in Port Harcourt to be able to gather, collaborate and spark ideas that really move the world together or to change the world…”
The brand sure did have such a great start and is already making a statement in Port Harcourt. Though we do not know what the future holds for this brand, one thing is for sure, we will definitely be looking out to see if it sustains its music!
Let us get your feedback in the comment section if you have had a feel of Marley and Blue…
Written by Jennifer Chioma Amadi
Need help structuring your brand? We are here to help! Send us an email at wecare@mapemond.com
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THE SUCCESS STORY OF BOLE FESTIVAL ’19
On the 3rd of August 2019, the city of Port Harcourt was smoking hot with fumes from roasted plantain and fish engulfing the atmosphere, dust raised by thousands of people, and beats of different types of music blaring from speakers. The fuss and the standstill traffic were evidence that Bole Festival 2019 had taken over the town.
It baffled a lot of persons that a single event organized by just one brand had the ability to pull such crowd and literally turned the very quiet Obi Wali center to a beehive. The crowd was a mix of regular fun-loving individuals, on-air personalities (OAPs), and press agents from different media houses were present to capture every moment of the event.
But then the main VIPs of the festival were the wide range of vendors who made their products and services available to spectators and buyers. The highlight, however, were the entertainers invited to light up the event. It is safe to say that the event would have been nothing without the blend of people present that day.
Away from the jamboree, now let’s look deeper to see why Bole Festival was a huge success. Everyone who has ever tried to plan a project or host an event would certainly agree that it is not an easy feat! No matter how small that project or event, it requires a hundred percent brainstorming, planning, and organization to have an excellent execution. It was evident that the Bole Festival was well planned which is why we think the team deserved some applause. So here are a few things we observed;
Good Social Media Strategy: For a brand seeking to attract hundreds of people from around Nigeria and outside the country, it must leverage the power of social media. Being its fourth edition in the business of hosting the event, the Bole Festival crew made good use of their social media platforms to spread the word about the event. In the social media campaign, they focused on the fun facts about the festival while they watered the appetite of potential attendees with promises they couldn’t resist. We dare say the crew kept their promises. They also made good use of hashtags which flowed with their theme for this year, Our Taste, Our Culture, which resonated with the people.
Easy Payment: One thing customers dread is going through too much hassle to pay for a product or service. And their fear of online payment is endless! So including the option of online payment is sometimes a risk that only brave brands opt for. Yet the Festival’s crew was able to make the payment process, especially the online option, seamless. With just a few clicks on an internet-connected mobile phone, most attendees were able to purchase their tickets which was immediately sent to their emails. Several outlets in strategic places for the buying of tickets were utilized as well.
Partnership: Getting partners that believe and support a brand to the fullest is usually one of the toughest parts for most brands. However, Bole Festival has been able to break that limiting factor as it had quite a lot of sponsors and partners. Well, one thing is for sure, the brand must have proven itself worthy enough for partnership. Remember the first thought on every partner’s mind is “what’s in it for me?”
Variety: Though the main event is centered on bole, it was refreshing to have other options displayed by different vendors. This also presents the Bole Festival as an umbrella that houses and supports different types of brands especially SMEs. It speaks a lot about Bole Festival’s core values.
You can see more photos and videos at BOLE FESTIVAL
So, there you go! Those are our observations, but we would love to hear yours. Tell us what you think about Bole Festival in the comment section.
Written by Jennifer Chioma Amadi
Want to learn more about brand strategy? Then attend our branding Bootcamp this August. See details at BRANDING BOOTCAMP
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PORT HARCOURT BRAND RECOGNITION AWARDS 2019
This award of recognition compiled by Mapemond Resources is the first of its kind for the organisation. This premier edition recognises both organisational and personal brands that have consistently created positive awareness and influence in the city of Port Harcourt and are completely changing the narratives in their various sectors against all odds. The awards are in no particular order and totally based on our observations and research.
We believe this could birth several other award categories with the sole purpose of supporting and promoting enterprise and community leadership.
- Chinonso Kennedy Iwuh: BOLE FESTIVAL (for promoting Port Harcourt’s culinary export, Bole)
Bole Festival, a yearly food fair hosted by Chinonso and his team in the city of Port Harcourt started in 2017. It serves as a platform for Bole Vendors to display and promote their uniqueness and creativity in an atmosphere of zest and music. With two editions so far, the Bole Festival has attracted hundreds of food lovers thereby creating more awareness for Port Harcourt, the acclaimed Bole City. Thanks to Chinonso, Mayolein and their amazing Supporters!
2. Ibinabo Amakiri: THE CREATIVE HUB (bringing creative artists together)
In a bid to solve the problem of workspace affecting creatives in Port Harcourt, Ibinabo Amakiri took the bold step to start a centre for creative minds, The Creative Hub. The hub opened on the 13th of January 2018 and since then it has become a safe space for Creative Entrepreneurs in Port Harcourt. It has hosted a lot of events and trainings from photography to music to handcraft and more, possibly the first of its kind in Port Harcourt. Thanks to an original afro woman, Aunty Ibinabo and her team!
3. Bruce Lucas: OLOTU SQUARE (building the tech community)
Since its inception, Olotu Square has provided workspace with constant power supply and internet to a budding community of tech enthusiasts, entrepreneurs and start-ups, assisting them with resources and partnership. It also provides these start-ups with business support, mentorship, incubation and relevant business network. Its team of creative designers and developers work tirelessly to build digital products that solve real needs. Quietly, Olotu Square is empowering the evolution of the average young mind across the Niger Delta region. Thanks to Chief Bruce and his square squad!
4. Uche Aniche: #STARTUPSOUTH [Startup ecosystem builder]
#StartupSouth is an initiative that convenes policy makers, business leaders, professionals, start-up founders, investors and stakeholders from all walks of life to a chosen city within the South-South and South-East region of Nigeria annually. It achieves this by organising yearly conferences packed with Fireside chats and pitch sessions to inspire emerging and aspiring start-ups.
One of #StartupSouth’s goals is to link active communities and clusters in target cities/states. The first formal angel investment network in the South-South and South-East region, SSEAN, was birthed through the Start-up South initiative and its strategic partners.
Startup South has so far hosted four conferences with the fifth underway later this year, through these conferences the initiative has reached over 70 Startup Teams and over 5000 Participants cumulatively. Thanks to the Field Marshall, Uche and everyone making it happen!
5. EBENEZER WIKINA (Glocal Media Impact)
Ebenezer Wikina is a 27-year-old successful online journalist who started his career as a blogger using a small Nokia phone and is now an international figure. He hosted an interview series called ‘The Stroll’ through which he has engaged over 120 global leaders and professionals including;
- Amina Mohammed (Deputy United Nations Secretary General)
- Mr Michael Moller (Director-General, United Nations Office Geneva)
- Elsie Kanza (Head of Africa, World Economic Forum)
- Rt. Hon Ken Macintosh (Presiding Officer, Scottish Parliament)
- Crown Prince Haakon Magnus (Crown Prince of Norway)
- Richard Wurman (Founder of TED)
- Stephen Sackur (Host, BBC HARDtalk)
- The CNN Freedom Project
- Femi Oke (Host of Al Jazeera’s ‘The Stream’)
- And many others
Ebenezer is a recipient of several awards/recognitions such as: Soundcity Africa MVP award for Community Development (2019); The Future Award for Public Service (2018); Fellow, British Council’s Future News Worldwide (2018); Fellow, Global Investigative Journalism Network (2017); and Port Harcourt Business and People’s Award (2015). Keep soaring, Ebeni!
6. KEN SARO WIWA INNOVATION HUB (youth development through tech)
Named after the late Icon, Ken Saro Wiwa Innovation Hub is priming a new breed of young people in a part of town that was once known for a high level of youth restiveness. This for us at Mapemond is real impact and worthy of recognition. The hub has been a knowledge exchange centre were stakeholders in the Tech industry involving designers, developers, programmers, data analysts and entrepreneurs share ideas and knowledge for the greater advancement of businesses and technology in the state.
Under the leadership of Gino Osahon the manager, the hub has successfully hosted more than 20 Tech events since November 2017 and brought over 40 developers from all parts of the country to build quite a number of solutions that aid Startup SMEs and entrepreneurs in the Niger Delta. Shout out to all crew members of KSWIH!
7. Donald Okudu: TEDx PORT HARCOURT (telling stories that matter)
TEDxPortHarcourt started in 2014 when Donald Okudu became a primary licensee to host the independent version of TED Talk. This TEDx program is strategically organised to promote ideas that are worth sharing which eventually would shape people’s perspective about different subject matters.
For the past five years, TEDxPortHarcourt conferences have convened several speakers giving each a platform to share innovative ideas here in the city of Port Harcourt. With Donald Okudu spearheading it, the project continues to evolve and initiate more programs asides the regular. A recently added program is TEDxPortHarcourt Salon, a mixture of talks, workshops and interaction, organised ahead of the main event in November.
We heard from a bird that TEDxPortHarcourt organizes the best salons across the globe. Thanks to Senibo Donald and crew!
8. Kenneth George Kalio: Port Harcourt International Food Festival (promoting food culture)
The Port Harcourt International Food Festival is one of the most prestigious food festivals in Port Harcourt. It has gained its popularity from creative display of rich varieties of food, exotic drinks, and remarkable moments. Yearly, it attracts food vendors, culinary and lifestyle enthusiasts who explore different food cultures.
The food festival has awakened the interest of many towards the food and lifestyle industry in Port Harcourt thereby bringing about visibility, promoting growth and celebrating the culture of the city. Thank you Iyo and the Volunteers!
9. TECH CREEK (bridging the gap between public and private tech initiatives)
TechCreek is an environment for nurturing young and innovative entrepreneurs in Port Harcourt and influencing their lives with trendy digital and IT skills. It is involved in community development thereby adding its quota to the ‘new economy’ of Rivers State.
TechCreek has made tremendous impact through regular free trainings on different skills. It has provided a conducive environment for ICT enthusiasts to work and providing an open Wi-Fi connection that enables users gain access to the internet for both personal and business purposes. It has also played host to several tech and non-tech events from Fashion to TEDx to Employability Bootcamps and more. Thanks to the Creekers!
10. Tonye Briggs: Port Harcourt in Pictures (visual story telling)
Port Harcourt in Pictures is an initiative that has proven the statement, “pictures tell a thousand stories” true. Since its inception, it has continued to tell the story of Port Harcourt through several breath taking snapshots of the city.
Tonye Briggs (@tyBRIGGS) is the brain behind this brilliant concept, @phcinpictures, that serves as a guide for strangers as it highlights places, events, food, and job opportunities in the city. The brand has further promoted Port Harcourt’s culture and created more awareness for the emerging city. Keep up the good work, Tonye!
11. STEADY RUN (for promoting a culture of fitness)
Steady Run Club is a popular fitness club that promotes health and wellness. Steady Idisi in the city of Port Harcourt, Nigeria, where it carries out its health related campaigns, founded it. Steady Run, known for its consistency and creativity also organized a half-marathon in 2018. Every Sunday evening, the club selects a particular area in the city where members converge to run and network. Thank you for keeping Port Harcourt fit!
12. Esther Nweje: ZINNY STYLES (for keeping the fashion space lit)
Zinny Styles is a bespoke brand that deals in image management for both personal and corporate brands, enhancing fashion and lifestyle in Port Harcourt. This exceptional brand is spearheaded by Esther Nweje, an entrepreneur and image consultant. She is also a TV presenter on Silverbird TV, where she hosts her show His and Hers. Esther progressively remains creative through special events she organises such as the Zinny Night of Style and others. Hey Zinny, you go girl!
13. Global Shapers Community (for empowering young individuals)
Global Shapers Community Port Harcourt, a sub-branch of the World Economic Forum’s initiative, has been in the business of empowering young people who will serve as change agents locally, regionally and globally. This community of impact driven young leaders regardless of the huge barriers and societal setbacks have continued to challenge the status quo. Since the hub’s inception in Port Harcourt, the global shapers have consistently initiated and implemented several projects geared towards social and community change. They have indeed proven that change begins with each of us. Up, Shapers!
14. Richard Chilee (an exceptional consultant)
Richard Chile is the founder of Richard & Malcolm Consultancy; a business development and management consultancy firm established in 2016, with the aim of aiding business ventures in their quest for business success. As a certified Management Consultant, Richard serves as the principal consultant and through this medium, he has helped many businesses and business owners stand strong. Join us and appreciate an Enabler, Richard!
15. Emeka Nobis (an outstanding personal brand)
Emeka Nobis, is a classic writer, blogger, Thought Leader, Coach, Business Consultant and Trainer, a Husband and a Father of three beautiful kids. Emeka is a man who understands the relevance of our individual innate gifts to humanity.
This understanding was what influenced his decision to resign from a multinational oil servicing company, with which he had worked for ten years as a Mechanical Engineer to focus on creating a platform that would aid in building people to become exceptional in sharing their unique messages with humanity, not held back by fear, doubt or confusion. He has also given himself to encouraging and helping people build profitable business systems that would bring back good yield.
- He serves as Brand Ambassador to multiple organizations.
- He is a social media influencer in every sense of the term.
- He is the founder of the Facebook Group – Pen and Ink Matters
- He’s a TEDx Speaker and has been invited to speak on reputable Radio stations such as Nigeria Info FM, Rhythm FM, Wazobia FM, to mention a few.
- He has also featured in lots and lots of prints and digitals media.
- He has authored 11 books in total (4 free books and 7 paid books) including ‘Grow Your Platform’ and ‘Four Foot Five: Hidden Parts That Build Businesses’
Emeka has also used his growing influence to raise funds (crowd funding) for individuals who have at some point been knocked down by life and could not help themselves. He is a man of compassion and has made the writing career become more enviable and respected within his sphere of influence. We celebrate you, Emmyboy!
16. Onimim Fifi Karibo: Fifi’s Food House (making food fun)
The spontaneous Onimim Fifi Karibo, through her consistency in blowing our minds away with good food has earned our recognition. As a young entrepreneur, Fifi started her food business in March 2016. We could not help but recognize the love and humour with which Fifi sells her food business. Fiyeba, thanks for cheering our hearts and bellies each passing day!
17. Oseyomon Ighodaloh: Bamboo Real Estate (he means business)
Oseyomon is the founder of Bamboo Real Estate, a company he founded in 2018 with the goal of getting the younger generation to become land owners through the company’s convenient payment plan that takes consideration of their income.
Still a young venture, Oseyomon has shown guts and zeal that many entrepreneurs with older ventures are yet to show. Bamboo just could not escape our attention with how seriously they take Brand Visibility, something dear to our hearts!
In the words of Bamboo, “DON’T WAIT TO BUY LAND, BUY LAND AND WAIT.” Kudos to the Bamboo gang!
18. Bereni D. Fiberesima: Startup Port Harcourt (a startup community pillar)
Startup Port Harcourt is the community of startup founders and enthusiasts in Port Harcourt, their mission is to support and engender the growth of scalable ventures in the city. Bereni Fiberesima, the founder of Netopps, coordinates Startup Port Harcourt. The community organizes an annual one-week long event called Startup Port Harcourt Week where discussions that shapes the ecosystem occur. Thank you for all you do, Sir Bereni!
19. Yibo Koko: Seki Dance (something good from the mangroves)
Seki dance is a comeback of the Niger Delta’s heritage and culture. It is portrayed in a well-defined cultural dance, where the dancers array themselves in an attire to maintain the culture and norm of the Niger Delta people and Africa as a whole.
He designed the Rivers State carnival popularly called CARNIRIV in 2008 and was appointed Creative Consultant to Masta Blasta Band, Calabar Carnival. He also served as Concept Designer/implementation and delivery – People of The World Band, Nottinghill Carnival emerging with an award for ‘Best Float Nottinghill Carnival London 2013. Yibo Koko has featured on CNN’s programme, African Voices, during which he displayed the Seki dance to the world. All these and many more has made Yibo a Niger Delta darling. Well done, Uncle Yibs!
20. Ugochukwu Nkwocha: 9JACODEKIDS (catching them young)
Since its inception in 2016, 9JaCodeKids has been teaching kids between the ages of 4-16 to develop coding skills for Web Designing, Mobile App Design, Robotics and Artificial Intelligence. Some of the kids Ugochukwu has trained recently featured on BBC and as a result, he has been a guest at media houses to share his story. He was even a guest at Channels TV most recently.
This recognition award is specifically because no day passes by without Ugochukwu talking about his work and he pays attention to the essentials of business development and branding, the very things our heart beats for. Kudos to Ugochukwu and the awesome minds working with him!
21. Wendy Prince Amahdi : WOMEN IN PORT HARCOURT (for supporting business women)
Wendy is unarguably one of the most notable business influencers in Port Harcourt connecting entrepreneurs and customers on a single social media platform, Instagram. Her platform has grown constantly over the months and she has been of tremendous support to both customers seeking guidance and vendors seeking audience.
Lately, she started compiling a database of vendors that will be readily accessible to her teeming followers. We also gathered that she has partners who provide photography and videography services at affordable rates to vendors seeking to create visual content for their products and services.
If there is such a thing as a Digital Amazon, Wendy is our pick!
22. Nnamdi Ibe: Excel and Grace (making business sense)
Nnamdi Ibe is a business consultant who has worked with several business owners in different industries including health care, FCMG, Banking, Education, Manufacturing, etc Nnamdi employs his wealth of experience and knowledge in the managerial field to ensure that every business he works with receives a significant level of transformation in how they conduct business.
Keep leading and building, Mazi Nnamdi!
23. Serena Francis: Super Woman Connect (empowering young ladies)
Serena Francis is a trainer, content creator and social entrepreneur. She has worked with many young women to give them a firmer grip in their businesses through her organisation, SuperWoman. Her mission is aimed at building and supporting women to actualize their highest potentials in any field of life. She achieves this through regular online and offline trainings and mentorship programs.
Soar higher, Superwoman!
24. Jennifer Nkem-Eneanya: Script Writer (from words to motion pictures)
Jennifer Nkem-Eneanya is a Content Developer, Screenwriter, Editor, Social Media Manager and Legal Practitioner who believes in the power of the media to engender positive change. She is the former Vice Curator of the Port Harcourt Global Shapers Hub, an initiative of the World Economic Forum and an advocate for the Sustainable Development Goals.
She is the founding Editor-in-Chief of Konnect Africa, an online media publication dedicated to building leaders and inspiring entrepreneurship in Africa. Jennifer is presently the Lead Curator at Metamorph Publications, a content development firm whose services include screenwriting, editing and communications facilitation. When she is not writing, she acts as a master of ceremonies and on-air personality with the jury on Nigeria Info FM. Way to go, Jenny!
25. Boma Peters: START IT UP SHOW (Empowering PH Startups)
Boma Peters is the Co-Founder, Lead Developer at Fourthman Concepts Limited. He is a Port Harcourt based blogger and a software developer. Boma Peters is committed to mentoring young entrepreneurs and developing the Startup community in Port Harcourt.
He is the host of the Start It Up show airing on Rhythm 93.7 every Tuesday morning in Port Harcourt. He uses this platform to inspire, educate and showcase Startups and enthusiasts in the City.
Well done, Chief Boma!
26. Emily Wale-Koya: Personal Brand Influencer (creating personal brand awareness)
Emily is an infectious motivational speaker, and business consultant, who is on rampage to arm individuals and organizations with the tools needed to build their lives and businesses. She ventured into entrepreneurship from her university days and has garnered over 16 years of experience in business.
Her first digital product (an audio recording) made her six figures within two weeks. She wrote her first book in a week and with a 4-month-old baby in hand. Today, she is the proud founder of The School of Personal Branding, her online school where she sells e-courses on business, digital marketing and personal branding.
Notable outfits have interviewed Emily across the country and presently, she is one of the biggest sensation on Instagram, helping young women and men alike build their page and make money while at it. Keep soaring, Emily!
27. Mayowa Daramola: Wazobia Max TV (an amazing presenter)
Mayowa Daramola is a graduate of Geology who developed himself into a TV Host/Compere. He has gradually gained mastery in media and has become a sensation you cannot ignore. He is the host of “SHOW BIZ WEEKLY” and co-host of “GUDU MORNING NAIJA SHOW” on Wazobia Max TV, Port Harcourt. Mayowa is a skilled public speaker, vlogger and the Team Lead of Tab Conference (A yearly inspirational career conference). He best describes himself as a source of inspiration.
Keep the inspiration going, Mayowa!
28. Leemene Sampson: Wednesday People (Inspiring lives every Wednesday)
Leemene is a motivational speaker known for her weekly series on Facebook, WEDNESDAY PEOPLE. She uses the platform to inspire and encourage people to live right. Leemene’s drive for creating a lasting impact in the society birthed her initiative, Impact Generation with Lee.
Her story is a perfect blend of beauty, brains and purposeful use of social media. Well done, Lady Lee!
29. Mayolein Mac-Donald: Bole Festival
Mayolein Mac-Donald is the co-founder of the famous Bole Festival, a yearly food fair aimed at promoting Port Harcourt’s premium export, Bole! The event, which launched in 2017, has become one of the most anticipated festivals in Port Harcourt. Bole Festival has created an avenue for food vendors and food lovers to connect, eat, and have fun in the garden City.
Well done Mayo, we love what you are doing!
30. Promise Excel: Ignite PH (Inspiring a new breed of youths)
Promise is a writer, digital entrepreneur and founder of MaverickExcel.com. He is the Co-founder of Ignite Port Harcourt, which started in April 2016. Since then the platform has been one of the fastest growing community of forward thinking youths in the city of Port Harcourt. Promise is dedicated to inspiring young people, business individuals and personal brands to achieve success leveraging the digital space.
Keep going, the maverick Promise!
31. Paul Confidence: Ignite PH (Inspiring a new breed of youths)
Paul is a marketing consultant, a new media strategist and community growth strategist. He is Co-founder of the popular Ignite Port Harcourt, which began in April 2016. Guest mentors have groomed many young and aspiring entrepreneurs through the platform. Paul is vision driven and continues to affect the lives of young people, businesses and the society. Keep the impact going, Paul!
32. Susan Charles: BirchHill Education (Improving education administration)
Many persons lament the depreciating quality of education in Nigeria, but Susan’s gaze is fixed on the other direction – solutions. Susan is the Lead Consultant at BirchHill Educational Services, a firm through which she is making tremendous impact on administration of education.
In addition to the numerous solutions being offered to schools, Susan’s BirchHill recently launched a teachers’ academy to groom both practicing and aspiring teachers to be more suitable for today’s educational demands.
Special thanks to Susan and her folks at BircHill!
33 Ibelema Greene: The Greene Company (A Pro Teen Coach)
Ibelema is passionate about toddlers and teenagers and has grown herself to master how to relate with them.
Although she’s a trained lawyer by profession, her work with tods and teens has tremendously impacted many families within the country, who can boast of better communication between children and their parents, teenagers who have acquired critical life and soft skills which they start their businesses and thrive in their chosen career paths.
Thank you Ibelema for being a much needed support for many parents and families out there!
34 Ovundah Nyeche: #HearWord (Social commentary and public enlightenment)
Ovundah is a medical practitioner who leverages his social media platforms and website to enlighten his readers and the public at large on a wide range of issues within the scope of health, personal development and contemporary stuff.
He passes his messages through his writings and public speaking engagements. Ovundah has gained fame for his series #HearWord, a clever means of communicating salient points with a good sense of humor.
We celebrate Ovundah for being a voice of reason.
35 House of Ceremonies: Eventertainer (making fairytales happen)
And this is about our favourite! It’s not news that sibling business partnership hardly ever works, especially in this part of the world but the brains behind this incredible brand have defied the odds. Through their great bond as siblings and their similarity in strength and passion, the Ekwale Sisters have built HOC Events to bring a bit of enchantment into people’s lives through their great event management and organization skills.
The HOC brand has been in existence for over six years and counting. The most amazing part of what they do is how they are able to pull off surprise celebrations 100% and a pleasant twist to every event they execute.
Thanks Eromo and Ogho for making our special moments more memorable!
We have more on the list but we are still following their unfolding story and activities closely; hopefully, they will be featured in the next edition. Keep working, keep building, and keep influencing your space for good!
All awardees shall have free access to our forthcoming Do Business Better Conference in October 2019.
Not an awardee? Not a problem! You can take advantage of our early birds ticket by clicking DBBC 2019.
With Love,
From all of us at Mapemond.
Do you know someone who should have been on this list? Please send an email to contact@mapemond.com stating the person’s (or organisation’s) name, the work you want them to be recognised for and their contact details.
Mapemond is a brand consulting agency operating from the City of Port Harcourt with services cutting across brand development & management, marketing communications and designs, business support, and training. Know more HERE
City Brands: Seven Cool Hangout Spots in the City of Port Harcourt
Life in the city of Port Harcourt could sometimes be monotonous and boring but there are some cool hangout spots to go chill and relax, at weekends, holidays or anytime you desire. In no particular order, they are:
1 Faarah’s Coffee Lounge
Faarah is known for its touch of class and the inspiration it gives visitors. As you step into the premise, the serenity offers you a warm embrace and whether you love outdoor, indoor or the lounge setting, you have it all there. There is the cozy lounge, a restaurant with chef on standby, private lounges, luxury accommodation, VIP lounge, poolside lounge and then an exotic conference room. We guess you are wondering how a coffee shop has all these in place. Well, as they say at Faarah – it is not about the coffee!
Faarah is located at 37A Aba Road by CFC Bus-Stop, right between Ogbunabali and Old GRA, the street with interlocking stones right beside the power sub-station. You can contact them via social media @Faarahcoffeelounge or www.faarahgroup.com
2 Pleasure Park
This is one of the most popular places in the city of Port Harcourt. It offers both individuals, families and groups a feel of what a park is like with activities ranging from just a walk to the tower climbing, children train rides, bouncing castles, pedal boats, cinema, paintballing and much more. If none of these activities ticks your fancy, then you just may love the nighttime when everywhere is calm and you interact directly with nature as calm music plays from the restaurant/bar.
Pleasure Park is located between Bori Camp and Airforce Junction, along Aba Road, Port Harcourt. You can reach the management via 09060022295, 0909911060 or info@pleasurepark.com
3 Woodhouse Café
If you desire a setting that just is not the norm, particularly in terms of interior layout and furnishing, then you would love Wood House Café! The feeling of having breakfast, lunch or dinner at Woodhouse gives you a sense of being in some Western Cafe.
From a display of vintage art to board games, free Wifi, books, cocktails, special delicacies, milkshakes, and a rooftop bar, Woodhouse makes a soothing relaxation experience!
Woodhouse Café is located in same premises with Azny Place, 3 Louis Drive, Off Sabi Abacha Road, Port Harcourt or you can reach them via Social Media @woodhousecafe or Phone Call 08184479600.
4 Genesis Sky Bar
Situated at the top of the Genesis Centre building, Sky Bar gives you a pleasant view of Port Harcourt at night, which is when the bar is fully operationally. If you are football fan, lover of music, with a lot to eat and drink, then Sky Bar is a good relaxation spot!
Sky Bar is located at the 4th floor of the Genesis Centre at 53 Tombia Street, GRA, Port Harcourt and they can be reached on phone via 08052197655.
5 Kode 9
Kode 9 is an upbeat hangout spot with side attractions to their food and drinks. You can play games, just sit-out and enjoy the company of friends, listen to good music, have casual meetings or even a group party.
Kode 9 is located
at 21b Ezimgbu Link Road (Mummy B), off Stadium Road or GRA Junction, Port
Harcourt and can be reached via 09090191684 or social media @kode9portharcourt
6 Skyfall Mega Lounge
This lounge has its name inspired by the famous James Bond movie, Skyfall. It is a rooftop lounge and if you are looking for that rooftop experience, this is a place to enjoy good vibe and music blended with nature.
Skyfall is located at 5th and 6th floor, Mattano Complex, No1 Kaboo Close, New Airport Road, Eliozu and you can find them on social media @skyfallmegalounge.
7 Corner Store Café
Do you fancy the good life of sipping a variety of well-blended coffee, tea, milkshakes, cocktails, or maybe eating Gourmet burgers, salad, pancakes, bacon and lots more in soothing ambience? Corner Store lures you to the place where quality food meets ambience.
They are located at 14 Tombia Street GRA2, Port Harcourt and you can reach them on social media @cornerstoreph
At Mapemond, we are your guys for all things branding, marketing communications, content development, training and staffing support. We would like to support you build a reputable brand, send an email to us at wecare@mapemond.com
CITY BRANDS: 6 FOOD VENDORS THAT DELIVER FOOD TO YOUR DOORSTEP IN PORT HARCOURT
The city of Port Harcourt has many food vendors but few actually go the extra mile of “belly pleasing” you right on time. It is safe to say that this business model is one that gives the brands on our list the competitive advantage they enjoy.
Of course, most major players like Kilimanjaro, Jevinik, Dominos, and Genesis offer this service, but these big players aren’t our focus.
So! Whether you’re just too tired to leave the house or office or you don’t want the hassle of getting into your kitchen, you can call on any of these brands to deliver your meal just in time.
1. Fifi’s Food House
Known for their sumptuous African and continental dishes with an interesting culinary twist most of the time. They also cater for parties, small events and those with idle kitchens. In their words,
We love to feed you!
You can reach them via Whatsapp/Call: 08125905413 or Social Media: Fifi’s Food House
2. BigKitchen NG
Big Kitchen is famous for their mouth watery burgers, chips, chicken and sausages. They are the self-acclaimed Africa’s Number 1 Online Burger Shop.
You can reach them via their website or 08136114246.
3. Wenex Kitchen
Wenex Kitchen operates from GRA and has done a good job in popularizing their signature dish, Onunu (pounded yam and ripe plantain mixed with palm oil) and fresh fish pepper soup or stew. According to them,
It is not in our nature to keep people waiting.
You can reach them via call on 08034173694 or Social Media: Wenex Kitchen
4. Nostalgea Foods
If you love it classy but affordable, Nostalgea is your best bet for both Local and English delicacies, whether for breakfast, lunch or even dinner. In addition, they run their own bakery for home baked variety of bread options!
They are located at Peter Odili Road but you can reach them via 07038942882 or 08033517010
5. Collins Bukka
If you are big on African delicacies prepared and served in bukka style, then you may want to try Collins Bukka! Moreover, don’t get it twisted, Collins Bukka is being operated by top-notch caterers with a premium sense of hygiene.
They are located at Peter Odili Road and you can reach them via 07015864403 or on Social media @CollinsBukka
6. Spicy Pot NG
There is a reason why they are called Spicy. If you want to find out why, just order their Asun, Peppered Snail, or any other option and you will testify.
They are a dial away via 08066120639 and on social media as @Spicypot.ng
BONUS
7. Cuisine-n-Minutes
This isn’t a food vendor! However, they offer you the perfect blend of convenience since they are an online food order and delivery company. Through them you get access to about 50 restaurants and food vendors to buy your food and get it delivered to your doorstep for just a little token!
You can reach them via their website, 09087001555, or on social media as @CuisineNminutes
Compiled by Donald Alaye
Do you know of others that we should feature? Send us an email at wecare@mapemond.com
Mapemond is a brand consulting agency operating from the City of Port Harcourt with services cutting across brand development & management, marketing communications and designs, business support, and training. Know more HERE
LOGO UNRAVEL: OANDO’S SUN EMBLEM
Like the sun, Oando’s logo streams its rays that emits an irresistible energy to all its customers. The blend of oval shapes of different colours and sizes has become its signature identity recognised all over. It is easy to tell that the company doesn’t just focus on distributing their products and services but also aims to create long lasting impressions.
Though Oando is an indigenous Oil and Gas Company based in Nigeria, it started out as a petroleum marketing company in 1956 and operated with the name Esso West Africa Incorporated that is a subsidiary of Exxon Corporated of the USA. Ever since, the company has evolved to become one of the largest energy brand in Africa.
The Oando brand has been through numerous rebranding stages from acquisitions to mergers. It is one brand that has experienced and survived many difficult times. Even though it has made tremendous impact in the Nigerian oil and gas sector, the company still works with a view of emerging as a world class brand.
The prestigious brand is known for its bold spirit towards the quest to succeed, the quality of its leadership and its well dug African root. It has consistently communicated its beliefs and values through every medium it has at its disposal. One of the medium it leverages to pass its brand’s message across is its outstanding logo.
LOGO MEANING
The logo, which resembles the sun, symbolises warmth and the dawning of a new era for the organization. The oval shaped elements in various sizes encapsulates the company’s continuous expansion and growth. The elements also expresses the brand’s basic principles of vision, focus, and unity. The different angles of the oval shapes is an impression of movement–movement forward, movement to the future, and the movement of energy.
LOGO COLOUR
The company’s corporate colour palette was carefully and deliberately selected to uphold the image and energy that forms its identity. The brand ensures that the colour range and graphic elements remain consistent for all their official use as this has become their corporate signature. The consistency in the colour system is applied in order to establish a distinctive visual language and expression for the brand.
LOGO FONT
The wordmark is written in Helvetica. This font was chosen for its clean feel and readability, and its honest, open and approachable appeal. The font aligns with the brand’s simplicity, clarity and boldness. Also Helvetica is a contemporary and timeless character which secures the brand’s relevance.
Written by Jennifer Chioma Amadi
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BRAND REVIEW: UNILEVER, DOING IT UNIVERSAL
Unilever is unarguably one of the prominent brands that has added value and impacted the world through its numerous products. If you take stock of the products you use ranging from tea to detergent, bath soaps, seasoning cubes, and so on, you are very likely to discover that Unilever is very much present in your home.
Particularly in Nigeria, most of Unilever’s products are recognised leaders in their various market segments since they have become preferred and trusted brand in the heart of a great number of consumers. With over 400 brands under its umbrella in more than 190 countries, Unilever has strategically stamped its name in the sands of time and has become a legend as a consumer goods company. Follow through as we explore the different aspects of this universal brand.
BRAND HISTORY
Unilever’s purposeful journey started as far back as 1800 as a merger of many small family businesses. The company leveraged different commodities starting from butter the Jurgens started in 1860 in the Netherlands. In 1927, the company merged with another thriving butter company owned by a Dutch family, Van den Bergh. Together they worked to develop and trade a new product, which we know as margarine, a more affordable substitute for butter. Their business was called Margarine Unie.
In 1884, William Lever who started his business under the name, Lever Brothers, had produced a new soap he named Sunlight. This distinctive soap, made up of copra or palm kernel oil had the ability to lather easily unlike the soap brands before it. To add to its uniqueness, Sunlight was packaged differently and eventually became one of the first brands to gain visibility through advertisement. These adverts were done using creative mediums such as small cards inserted into soap packaging, featuring the Sunlight brand in cartoon drawings or calendars.
The Lever Brothers and Margarine Unie merged in September 1929 to form Unilever. In a bid to increase their market options, in 1943, Unilever acquired T. J. Lipton, Batchelors Peas, and then Pepsodent in 1944.
Moving forward, the company launched new products and acquired more companies like the British-based Lipton Ltd, Brooke Bond, the maker of PG Tips tea, Chesebrough-Ponds the maker of one of their popular brands, Vaseline. It also acquired the enterprise Ben and Jerry, Slim Fast, Knorr, Hellmann’s and a whole lot of others. These acquisitions have all combined to make Unilever the empire it is today.
While Unilever was deepening its root overseas, it also launched its brands in Africa in 1923. In that year, Robert Hesketh Leverhulme started his trading business under the name, Lever Brothers (West Africa) Ltd in Nigeria. The business focused mainly on soap trade and subsequently in 1925 opened a factory in Apapa. The company’s name was changed to Lever Brothers Nigeria Limited in 1955 and while it expanded to food products, another factory was launched in Aba in 1958.
After the introduction of Omo detergent in 1960, Lever Brothers got more attention as it met the need of many consumers. This achievement led to the commissioning of a manufacturing factory, in 1964, for the Omo brand. Unilever became a publicly listed company in 1973, due to the indigenisation decree made in 1972. This saw the company selling 60% of its shares to the Nigerian public making it a Nigerian owned company.
The company continued to broaden its range of products and began to source for its raw materials locally. In order to achieve their new venture, the company invested in crop production, oil palm milling and tea plantation. In 1995, Unilever merged with Unilever Nigeria Limited, a subsidiary of the Unilever U.K. This merger gave Unilever a certain level of control in the Nigerian market. However, in 2001, the company was changed to Unilever Nigeria Plc. Since then, the company has continued to evolve and expand.
BRAND VISION
Unilever is a purpose driven brand that has operated with a clear vision which is basically to make sustainable living commonplace. This vision has transcended in all aspects of their operations
BRAND STRATEGY
In every region, Unilever combines its multinational expertise with local cultures in order to blend with consumers. This way it continues to penetrate deep into its target market. Its long-term strategic choices range from an active portfolio management, a focused approach to innovation, investment in digital marketing. Adding to this, they have employed consistency, competitiveness in innovations, profitable improvement, and social responsibility as their major market strategies.
BRAND VALUES
Unilever operates with simple core values such as;
- Honesty,
- Integrity and
- Openness
BRAND PRIORITIES
Unilever has some sets of clear priorities, which guides its campaigns and operations;
- A better future for children
- A healthier future
- A more confident future
- A better future for the planet
- A better future for farming and farmers
BRAND IMPACT
Unilever has proven to be a people centred brand from its approach of executing its operations from manufacturing, down to distribution. It seeks for the healthiest alternatives when producing its products.
One visible way they have made impact over the years is by initiating transformational change in the society through ending of deforestation, improving the quality of water people use, heading agricultural enhancement programs, increasing sanitation and hygiene, training small holders to farm sustainably, and women empowerment etc. They have accomplished most of these projects through partnership with government and NGOs
BRAND RECOGNITIONS
For its quality and consistency in pursuing its purpose, the brand has received several recognition, which include:
No.1Top spot in the Personal Products sector of the 2017 Dow Jones Sustainability Index
No.1 Global Corporate Sustainability Leaders in the 2017 Globe Scan/Sustain Ability annual survey
‘A’ Grade for Climate Change, Water, Forests and Supplier Engagement in CDP’s 2018 Global Supply Chain report.
With its wealth of experience, in depth market strategy and clear vision, Unilever will continue to be an acceptable and remarkable brand.
Written by Jennifer Chioma Amadi
Do you desire to build a brand that will stand the test of time? We can help! Send us an email at wecare@mapemond.com.
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SPAR BLACK FRIDAY: SCAM OR OVERSIGHT?
November comes with so many pointers; like the slight signs of harmattan reminding you that the year is almost gone, the early signs of Christmas whispering to you about upcoming festivities and most crucial is the Black Friday rush informing you about all the things you need to shop for. At the sound of it, the crowd literally goes wild! When lots of people flood into malls and over surf the internet just to get products at reduced prices, then you can bet the Black Friday promos have begun.
For most consumers, it is the season of ‘no dulling’ as they try to take advantage of this period, grabbing as much products as they can while the prices are still slashed. Some customers practically anticipate for periods like these when they could get more with little cost.
However, there is a twist to the proposed promos as some customers display their dissatisfaction on their social media platforms. In particular, some referred to the promos in the largest mall in Port Harcourt, SPAR, as scam. Most customers had gone hoping to get some products for a lesser amount only to be told otherwise at the counter and as expected, their disappointment knew no bound. During a visit to the mall, we approached a couple of customers and one of them claimed she observed that the prices of some products were raised a few months before Black Friday began and then slashed down to the original price when the promos started.
Due to the thread of bad report about the SPAR Black Friday deals from some customers, the Mapemond team thought it wise to hear the side of the management at SPAR shopping mall. Speaking to one of the in-house staff, who said they always kept their words and would never put out a promo they wouldn’t adhere to. Though he mentioned that sometimes they could make the physical changes on different aisles, and then the systems retain the previous prices of the products. He said all a customer needed to do was to lay complaints regarding the situation and be rest assured that there would be refunds.
Following the outcome of events, a few consumers have concluded that the mall is not trustworthy since they breached their promises. Nevertheless, the mall remains filled with flocks of customers who continue to enjoy the rush of excitement that accompanies Black Fridays.
Well, having heard from both sides, we can’t help but draw some insights about how bad publicity can spoil many years of good reputation of any brand. However, we believe that if a brand is built firmly on a solid foundation of some core values, such as integrity and transparency, then regardless of any bad report, the firm will definitely pull through and stand tall. When core values are strongly held by the organisation, customer’s trust grows and is sustained. This is because most customers feel safer with your brand if you have remained consistent in words, actions, products and services you rendered over the years.
Build your brand the right way. We are here if you need help, send us an email via wecare@mapemond.com
PORT HARCOURT’S SILENT BREAD WAR
From the well sliced Nibbles’ bread to the full Market Square loaf and down to the new Dome’s dough, consumers have a lot to keep their taste buds going. The flooded bread market continuously serves its consumers with different varieties to choose from. Whether it is sliced or whole, one thing most consumers can’t resist is bread oozing with freshness.
Since its emergence in our society, bread is one staple food that has gotten itself rooted in our homes, offices and eateries; the classic breakfast meal. Different consumers like their bread served in different ways; some with a cup of tea or coffee, some smoothened with butter, some eaten with a chilled drink, or dipped into wine for a holy communion, and the list goes on. Even though it is preferred and served in different ways, bread remains one of the most popular foods around the world. Due to its multiple serving options, the demand for bread keeps increasing daily. Most people, literally, can’t do without it.
While consumers continue to test the waters in search of the ultimate bread brand, bakeries are on a quest to make their brands stand out. In the city of Port Harcourt, the craving for bread never ceases and new bakeries keep springing up each passing day. Unlike the days where brands like Wilson Teamate and Gibsco bread had little or no competition asides the smaller and informal players, these days a new brand must have to push its way through the competitive market. Old guards like Big Treat and Genesis who have remained in the market for years keep dishing out the best off their ovens and rebranding their products to fit current demands.
Without much advertisement, brands like Nibbles keep gaining more consumers through word of mouth endorsements. For some brands, spreading their bread through vendors and supermarkets has been their market strategy; they could literally be found at every nook and cranny. While major malls like SPAR, Market Square, and the latest NEXT Supermarket in Trans Amadi, who never take their products out, keep pulling people to queue up in front of their oven waiting for the hot freshly baked bread. However, there is high tendency that new bread brands, like The Dome, would attract more consumers with their uniqueness and packaging concept. They started out with paper bags instead of the traditional nylon, but we noticed they no longer use the paper bags due to customers preference for the nylon packaging, according to them. Meanwhile, their bread is slightly more expensive than Market Square but customers seem unperturbed with the price difference as they troop in there to pick up loaves.
Though silent to consumers, the war between bread brands has steamed up as the demand keeps increasing. The signs are written all over the place and every corner we turn. At the Ada-George axis of the City, Market Square opened a branch which will definitely contend with Happy Food Bakery. At Peter Odili Road, Trans Amadi and environs, the war is going on between Market Square, Next Supermarket Bakery and the newest entrant, Dome Bakery and Creamery which is next door to Market Square. Meanwhile, the venerable Eastern Garden Bakery is very much in the market as well.
Whether they distribute their bread to shops in town or they bring the customers to their own outlet, each brand continues to search for ways to outshine the other with special ingredients. Some brands keep opening new stores at every corner. Still, some brands like Willson Teamate have faded into thin air and left memories of what a good old bread it was. Nevertheless, some brands keep fighting and conquering the battles in the bread world.
Whilst the bread war keeps getting louder among brands, there is still so much indecision among consumers. Some consumers remain faithful with the ones that suit their taste buds; others keep waiting to taste the newest bread in town, in search of the “supreme taste”. We are left curious about which bread brand the majority prefer and which of the brands could actually be crowned the King of Bread if at all that is possible.
Hey! We were playing in the office and made a little video on this bread matter, just for you….
So, what’s your take on this bread matter? Please drop a comment!
Written by Jennifer Chioma Amadi
If you need help with gaining visibility for your brand, we are your guys! That’s not all! You get a free brand audit just by contacting us. Sounds cool? Send us an email via wecare@mapemond.com
PORT HARCOURT’S NEWEST RAVE; THE ARRIVAL OF DOMINO’S, COLD STONE AND PINK BERRY
With over millions of consumers all over the world, the franchise chain; Domino’s Pizza, Cold Stone Creamery and Pink Berry Yoghurt continue to pitch their tent in major cities across the globe to spread their reach. From a small Pizza store in America fifty seven years ago, Domino’s Pizza has consistently broken new grounds and produced ripples of quality products and services all over the world.
Image Credit: @places_phc [Instagram]
Image Credit: @ELSiEiSY [Twitter]
The excitement here is quite amazing! 😋😋😋 sweet tooth gang be chilling 💃🏼
The Address: Olu-Obasanjo Road opposite Access Bank. Make sure you go get your groove on tomorrow. #WeDonLandPH #DominosPizza #ColdstoneCreamery #PinkBerry pic.twitter.com/OAebl9Iqtb
— Elsie Godwin (@ELSiEiSY) November 7, 2018
However, this may stir a shake-up for some pizza, ice cream and yoghurt outlets that have been in the city. While the market is still large enough for the different players, it seems to be gradually heading towards a case of survival of the fittest knowing that the arrival of Domino’s, Cold Stone and Pink Berry will most likely keep the older guys in the city on their toes. Check out the tweet reply from @aeleagu below:
Nice.. sweet tooth will have a rival😂😂😂
— Queen Esther (@aeleagu) November 7, 2018
What do all these signify to businesses? Consistent delivery of quality pays. Over the years, brands like Domino’s have been known for quality products, satisfactory service delivery, and the right ambience for customers. If you desire to have the crowd on your side, never take a break from delivering service that will excite them.
The right brand experience always has a magical effect.
When customers are satisfied with the quality of service a brand offers, they could pay any amount or travel across borders just to patronise that brand. This has been the case for Domino’s Pizza, Cold Stone Creamery and Pink Berry. They have been able to build a strong brand and Domino’s Pizza in particular is considered as the number one pizza brand in the world. It is safe to say they are living up to their expectation as an organisation and also that of their customers.
Will the excitement in Port Harcourt be sustained? Will Domino’s open more outlets in the City beyond the flagship outlet located at Olu Obasanjo Road in Port Harcourt? Well, time will tell. For now, it’s all fun and yumminess all the way into the yuletide!
See more reactions and photos below.
Cold Stone Creamery
Cold Stone Creamery
The new bride…
Array of options for tasty delight
Christmas came early!
If you don’t get this type of warm welcome from #Pinkberry tomorrow, come and report them to me 😂😂😂🤪 #WeDonLandPH pic.twitter.com/F0diNEqyke
— Elsie Godwin (@ELSiEiSY) November 7, 2018
Port Harcourt Mall has always been overpopulated during festive seasons, but it looks like the options are increasing with the arrival of the newest rave. See @Miz_Impeccable’s tweet below:
At least ph mall will breathe this festive season.
— Amara (@Miz_Impeccable) November 7, 2018
However, some persons feel slightly different about the diversion of crowd from Port Harcourt Mall and other places.
The place is not that big
— A + Visuals (@A_plus_visuals) November 7, 2018
There won't be sitting space funny enough!
— Obani sophia (@Perfectswitzy) November 7, 2018
Got thoughts or experiences to share? Please leave a comment below!
Written by Jennifer Amadi
Need branding solutions for your business? Let’s talk via wecare@mapemond.com