In 2020, when we came across the report by Brand Africa on the Top 100 Most Admired Brands in Africa, we published an article stating that African brands had all it takes to do better but we needed to take branding more seriously.
You can read the article here: TOP 100 BRANDS IN AFRICA 2020
Two years later, African brands are proving us right as their share in the Top 100 Most Admired Brand in Africa 2022 published by Brand Africa increased from a two-time 13% to 17%.
We had 9 African brands in the first 50 brands and 8 African brands in the second 50 brands.
Taking into consideration that Africa and the world at large are still recovering and adjusting from the effects of Covid-19, it is commendable that Africa increased its share in the Top 100 Most Admired Brands in Africa from 13% to 17%.
In this category, we had 7 South African Brands (10th, 37th, 51st, 52nd, 64th, 65th, 87th), 4 Nigerian Brands (22nd, 32nd, 42nd, 75th), 1 Ethiopia (24th), Ghana (31st), 1 Zimbabwe (50th), 1 Kenya (63rd), 1 Uganda (72nd), and 1 Tanzania (86th).
In another survey of the Top 25 Most Admired Finance Brands in Africa, Africa was leading with a share of 68%, proudly headed by GTB of Nigeria. There were 8 South African brands, 5 Nigerian brands, and 2 Kenyan brands.
The next category is the Top 10 Most Admired Media Brands in Africa. It was led by South African DSTV, but sadly only 2 African brands were listed.
The last category that we will discuss here is the Top 20 African Pride Brands. It was led by Dangote (Nigerian) followed by Ethiopian Airlines (Ethiopia), MTN and DSTV (South Africa). This category had 4 non- African brands.
In conclusion, this 4% increase is commendable but African brands should not rest as we need to put in more work to take our rightful place as the leading brands in Africa.