YOUR BRAND NEEDS A MENU!
A menu is a tool that greatly improves the sales process for a food business. Customers glance through to see what is on offer and what the prices are, it aids them to decide what options to settle for and they know the cost implication as well. In some restaurants, there are combinations of the food options and each one has its price stated. Recently, Chicken Republic introduced the combo of chips, chicken, and shawarma. It’s been selling out steadily.
Your business may not be a food business but it also needs a menu to improve your sales process. It is popularly called a price catalog for your products/services. You will find it very helpful especially if you struggle with pricing and negotiations. Create packages for your services and state the prices alongside deliverables for each package, it makes it easier for customers to make a decision.
You can even structure your packages according to the category of customers – individuals, SMEs, enterprise, and so on. It is based on this you can also easily tweak your packages to create special offers, discount sales, etc.
Let’s say you provide social media marketing services, create package options, and attach a price to each. This may not apply to all businesses, but give it a thought. Whatever business you are into, just ask yourself how you can create a menu that makes it easy for your customers to pick a choice plus price. You are more likely to close a deal if you have a menu for your products and services. Providing options make it easier for customers to make a choice.
If your business is online, you can have it as a PDF document that you share when you get inquiries. You could also create e-flyers for each service option alongside price/deliverables and share on your business pages on social media if displaying price favours your business.
And of course, you need to also structure your services/products and prices. Just as restaurants review their prices, you can also review yours.
Your product or service is like food to customers, offer them a menu.
