KNOW THE NUMBERS IN YOUR BUSINESS
Justina sells fried yam, potatoes, plantain, and fish in her neighbourhood in the city of Port Harcourt. She makes average revenue of NGN38, 000 daily,
INSIGHTS
THE RIGHT INSIGHT TAKESÂ YOUÂ
AHEAD
11 WAYS CUSTOMERS RELATE WITH YOUR BRAND
In branding, there is something called relationship typology forms. It simply means the kind of relationship people have with their chosen brands. Every customer has
BUILDING SUSTAINABLE BRANDS: Where it all begins (PDF)
We have held two editions of our virtual hangout on branding, and both have been fantastic. The first session was to be summarized into a
BUSINESS INSIGHT: WHAT BRAND ARCHETYPE IS YOUR BUSINESS?
As you aspire to be a global brand or conglomerate, ensure that you put these things in perspective to align accordingly, the market will give the verdict ultimately. Knowing the archetype your brand should be helps you become more intentional with your marketing communications (particularly what you say and how you say it).
EVERYONE AND EVERY BUSINESS IS A BRAND.
Whatever you are doing with your business, there is a perception you are projecting to your customers and the market at large. Whether you are
YOU CAN BRAND YOUR BUSINESS WITHOUT PLENTY MONEY
Some people say that branding is for big companies with deep pockets, but there are so many big companies with little or no branding. You
