Consumer Research for Product Marketing
We have been conducting a user test for two new products created by our client. One is a malt product with butter cookies flavour and
INSIGHTS
THE RIGHT INSIGHT TAKES YOU
AHEAD
A Simple Way To Understand Business Structure
The initial phase of business structure has to do with generally making your business operations more efficient.
5 Digital Marketing Strategy Pitfalls to Avoid
Written by Veronica Johnson Digital marketing is a tricky business. It includes strategies like SEO, content marketing, and paid advertising. This is an easy
Our Captain at APCON!
FROM CAPTAIN’S DESK On Wednesday I taught strategic marketing management to over 35 participants at the Port Harcourt edition of the Advanced Marketing Communications certification
COURSE: GET YOUR MARKETING & SALES RIGHT
All your efforts in business amount to nothing if you are unable to set up a proper marketing and sales system that ensures a continuous
SHOULD YOU WRITE BUSINESS PROPOSALS?
By Maple Dappa. The question of whether you should write a business proposal or not is one that only you can ultimately answer, but I
