Duration: 19mins 06secs

Do you know that branding and marketing are lovers and when treated well, will give birth to a love child called sales? This course provides insight on how to turn your business to a strong and profitable brand.

 Course Outline:

  • A case study
  • Two sides of branding
  • Three applications on branding and marketing

What you will benefit from this course:

  • Introduction
  • You will get valuable lessons and insight from a “kerosene case study”
  • You will learn about branding and how it connects with marketing
  • You will learn about internal branding
  • You will learn about external branding
  • You will learn how to market your brand effectively
  • You will learn how to communicate your business to your target audience.

At the end of this course, you will be able to:

  • Define and explain branding in your own words
  • Apply internal branding to your business
  • Brand your business externally
  • Market your brand
  • Communicate your service to your target audience which will lead to more sales

This course provides practical insights on how to get your branding right for a more effective marketing.


  • Undivided attention
  • Willingness and readiness to learn, un-learn and re-learn
  • A gadget – mobile phones, laptop or tablet, etc.

Who should take this course:

  • Entrepreneurs
  • Business owners
  • Business Managers
  • Aspiring business owners
  • Freelancers
  • Management students

Enrol for this course if:

  • You want to learn how to build a reputable brand
  • You want to have a profitable brand
  • You want to learn how to sell your brand effectively
  • You want to fulfil your financial goals
  • You want to learn how to keep generating revenue even while sleeping
  • You want to start a business
  • You want to revive and reorganize your business
  • You want your business to grow
  • You want your brand to last long
  • You want your business to grow beyond you
  • You are looking for insight that would be beneficial to your business
  • You desire to learn how to build valuable network.