fbpx

Mapemond Limited

  • Home
  • About us
  • Our Services
  • Our Portfolio
  • Mapemond Academy
    • Business Courses
    • Career Courses
    • Mapemond Books
  • My Account
    • Downloads
    • Orders
    • Checkout
    • Cart
  • Blog
  • Contact
  • MY CART
    No products in cart.
  • Home
  • Posts tagged "Marketing"
July 3, 2022

Tag: Marketing

WE PRESENT MAPEMOND BUSINESS ACADEMY!

Thursday, 16 June 2022 by mapemond
short business courses

We realized that while sharing random business posts on social media was good for building the business acumen of Nigerian entrepreneurs, there was still a huge gap with easily accessible and well-structured business courses that will equip business owners to build bigger and better businesses.

After several months of doing the background work, we present to you MAPEMOND BUSINESS ACADEMY (Physical & Online options for all courses).

Discount currently applies to all courses for the next couple of days. We maintain a small class for physical classes, so book your seat right away!

CHECK IT OUT

#DoBusinessBetter

administrationbusiness schoolCustomer ServiceManagementMarketingonlinephysicalsalesocial media
Read more
  • Published in Branding, Business, Marketing, Research, Strategy, Structure
No Comments
branding and marketing company in Africa

GRASPING THE RELATIONSHIP AND DIFFERENCE: BRANDING, MARKETING, AND SALES

Thursday, 07 April 2022 by mapemond
  • Published in Branding, Marketing
No Comments

THE BRAND TRIANGLE: THREE ESSENTIAL ELEMENTS OF BRAND DEVELOPMENT

Thursday, 17 March 2022 by mapemond
branding agency in Nigeria

Written by Maple Dappa

 

For a triangle to be formed, three straight lines and points must be aligned together in the proper way. It’s the same in branding. There are three core cardinal points that must align for your brand to stand out and last long. They are People, Process, and Perception.

People

This is very crucial to the successful building of a brand because people will have to bring the vision alive. You cannot build a solid brand without the right people, the right welfare and the right leadership.
Who are the people involved with your brand from the management to your employees to your clients and customers?

How does the management relate with employees?
How do they build the team?
Are the employees true believers of the brands?
Will they grow with the brand?
How do you treat your customers?
Does your brand satisfy their needs, cravings and expectation?

Always remember that people are the foundation of every brand.

Process

This involves the following:

• Setting up your organizational structure
• Defining your vision for the brand and having a direction for the brand
• Strategies you employ
• Your brand belief
• How you share your brand story
• Documenting your journey
• Your operational procedures

Perception

In building your brand, you must never make the mistake of leaving the perception of your business to chance. This is because it is very detrimental to your brand. You have to intentionally create and push the right perception of your brand consistently.

Starting from your brand name which should be simple and relatable, to your logo, to your font styles, to your brand colours which should align with what your brand represents, to your marketing materials, stationery, to the kind of adverts you put out, to your graphics, to your website and your pages on social media.

You must use every avenue available to you to influence the right perception for your brand.

Is your brand a luxury brand? Then you should make sure everybody coming in contact with your brand think and feel that way.

Grasping these three essential elements of brand development will most certainly set you on the right course if your goal is to build a profitable, sustainable, and reputable brand.

#DoBusinessBetter

brand triangleMarketingPeopleperceptionprocessstructureVisibility
Read more
  • Published in Branding, Marketing
No Comments

11 WAYS CUSTOMERS RELATE WITH YOUR BRAND

Sunday, 27 September 2020 by mapemond
branding and marketing company in Nigeria
In branding, there is something called relationship typology forms. It simply means the kind of relationship people have with their chosen brands.
Every customer has a particular form of relationship with your business, and understanding these forms of relationship will help you to be more intentional with your marketing and customer relationship management. These typology forms were originally identified and developed by Susan Fournier.
Different customers relate to your business in the following ways:
1. Arranged marriages
In this relationship, the customer is tied to your brand because of their attachment to someone else who is your customer. In other words, they will not be buying from you if not for their attachment to the person who buys from you. A good example is a man and his wife, he eats a particular brand of bread because of his wife and son. They love it so much, so he buys it more often than he buys his preferred bread brand. As a result, he is quick to go for his choice at the slightest excuse from the wife’s brand. Try not to give this set of customers a reason to jump off your brand.
2. Casual friends/Buddies
In this relationship, emotions are low, and no intimacy. The engagement with the brand is not very frequent and the expectation for reward is not so high. A good example is household items that we don’t use often and are not emotionally attached to, we just want the items to their job and we carry on with our lives. Dishwashing soaps, insecticides, sweeping brushes, etc.
3. Best friendships
There is a voluntary connection in this relationship and it lasts long because there are continued rewards. An example is sports equipment for fitness enthusiasts. It is the kind of connection sportspeople have with their sports apparel and gadgets.
4. Kinships
In this relationship, customers are tied to a brand due to family and lineage ties, not because of their own voluntary connection to the brand. In other words, customers inherited their choice from previous generations. Example: Many people use closeup toothpaste because that is what their family has always used for decades.
5. Flings
These are short-term and time-bound relationships. It comes with high emotional rewards but no commitment or strings attached.
Examples are the holiday of a lifetime to a dream destination and trial products.
6. Secret affairs
The emotional connection is high in this relationship that is often kept private because it is considered risky or unnecessary to expose to others.
Examples are undergarments, sex toys, etc
7. Committed partnerships
These are long term voluntary relationships that stick even through tough times. A good example is men and their beloved football team. Another example is when people fall in love with a particular brand of car. When people have such a relationship with your brand, they are understanding and tolerant when you are experiencing downtimes. They sympathize with you and wait for you to get it right knowing that it is not in your character to mess up or default in agreement. For example, due to the Covid19 situation, some parents contributed money to voluntarily support teachers in the school their kids attend.
8. Marriages of convenience
These are also long-term committed relationships but they are influenced by circumstance. A perfect example is when people buy things from a retail shop because their preferred choice is too far away. Some of your customers buy from you because their desire is not available or cannot be afforded. If you pay attention enough and serve them well, you can get some to switch and make you their primary choice.
9. Compartmentalized friendships
This pertains to relationships defined by situations with high socio-emotional rewards. An example is low-priced products from cosmetics to wears and more.
10. Courtships
These are temporal relationships on the way to a more committed partnership. Examples are baby diapers & wipes. Once the babies become toddlers, the relationship ends but the brand has other products for children. It is a similar thing with free trials and products, customers are courted by such means and when the trial period is over, there is a likelihood for a committed relationship because customers are hooked. Netflix does a great job with courting you.
11. Dependencies
In this relationship, customers are obsessed with the product or service and it is almost impossible to replace their choice. Examples are addictions; the products and services customers are addicted to. Cigarettes, skincare products, etc.
You should take a closer look at all the relationships above, identify the ones that apply to your business, and reposition your connection with customers accordingly. You will get more results from your small efforts. Being busy all the time is not enough, you need to keep aligning your efforts to the prevalent dynamics in your business. This means you really have to be observant of how customers relate with your business.

When you have a really good product or service but it seems the connection you want with customers is not happening, it may be that you are yet to identify the form of relationship they have with your brand. Identify the relationship, understand it very well, and position your brand accordingly from your sales strategy to marketing communications and so on.

Knowing the relationship that applies to your business should guide you on whom to target, how to reach them, what to say, etc. Don’t leave your marketing and sales to chance, be intentional, and keep tweaking. Winning and retaining customers should not be a game of chance.

#DoBusinessBetter
brand loyaltyConsumer Behaviourcustomer relationshipMarketing
Read more
  • Published in Branding, Business, Marketing, Strategy
No Comments

FINDING THE SWEET SPOT FOR BRAND GROWTH.

Friday, 21 August 2020 by mapemond
branding and marketing company in Africa
If you focus on building your business the right way, your brand growth will happen rapidly once you finally hit the spot where your value proposition and pricing perfectly matches the right target market.
When you see those brands that “suddenly” blow up, it isn’t magic, they have most likely hit that sweet spot. The NGN900 food pack at Chicken Republic was that kind of sweet spot. Market Square bread hit the spot. It could be a particular service or product. It could be more.

Don’t insist on your own ideas, ask yourself:

What is the market craving?
What will make the market flow like rushing waters in your direction?

Keep exploring!
One day at a time.

It may be costing you money, but consider it as an investment in ‘research and development’. You will recover the money at the snap of your fingers when you hit that spot.

While you are tweaking and finding where that sweet spot is for your brand, remember to keep putting systems and structures in place that can handle the rapid growth.
#DoBusinessBetter
brand growthMarketingsalesstrategy
Read more
  • Published in Branding, Business, Marketing, Strategy
No Comments

DEVELOPING AN INDEPENDENT SALES SYSTEM FOR YOUR BUSINESS

Monday, 10 August 2020 by mapemond
selling your business
Creating a system that guarantees sales without your direct personal effort is tough, and takes time. It’s a lot easier to sell through personal efforts, especially if you’re courageous, vocal, and have an audience.
We understand that even personal selling isn’t easy for a lot of people, but that is an opportunity for you to go right on to creating professional pages for your business. It will require more work than using your personal timeline or selling to your personal network, as it hides your shyness while you develop the boldness to drive visibility for the business with consistency, good content, and appealing offerings.
You may have to cut down spending on some things to gather money to run well-thought-out adverts that will build visibility for your business pages to complement organic growth.
If you are stuck on your personal social media timeline, here is a thought to ponder on:
Blessed are those whose business is approaching a time when sales will be made without personal posts on social media, for they shall know sustainable growth.
As time goes on, you will need to leverage everything at your disposal to make sales, as you also work towards building a system around your sales that isn’t wholly dependent on your direct personal efforts.  You will get tired sometime soon.
Some quick tips:
– Create a Google business page and run it actively.
– Get a website that suits your business and build visibility (a blog section with relevant topics people search often helps)
– Depending on your business, create a store page on Flutterwave or Paystack.
– Get official phone/WhatsApp numbers and an email address for your business, separate from your personal ones.
– Prepare marketing communication materials with VERY clear and precise messages. Distribute it strategically to where your target customers are.
– Create something free that will attract your target audience for them to WILLINGLY give you their contact details (don’t abuse it PLEASE).
– As your customer base grows, start building front -desk officers with well-trained personnel.
– For more tips, contact us for proper consultation. wecare@mapemond.com
Think systems. Build structures. One day at a time.
#DoBusinessBetter 

Marketingsellingstrategy
Read more
  • Published in Business, Marketing, Strategy, Structure
No Comments

NAMING YOUR BRAND RIGHT.

Sunday, 02 August 2020 by mapemond
naming your brand

A brand name does not merely exist to reflect the idea of a business but to help in promoting and selling the brand to its target audience. If you have to keep explaining your brand name to people, you need to start thinking of another name. Your target audience should be able to connect with your brand name in some ways – pronouncing it, appeal, or nature of business.

You can use your business name as your brand name, but it is not a must. Therefore, if you have already registered your company and it is not suitable as the brand name, the company name can be different from the brand name. That is better than the continuous struggle to explain your name.

Think of the company Nestle and the brand names Milo, Nido, Goldenmorn, Purelife, Kitkat, Maggi, etc.

Think of the company Food Concept Limited and the brand name Chicken Republic.

There is the company Tech Premier Media Limited and the brand name Techpoint.ng

Think of the company Sundry Foods Limited and the brand name Kilimanjaro.

Think of the company Guaranty Trust Bank and the brand name 737.

Think of the company Transsion Limited and the brands Tecno and Infinix.

Same with Unilever and others.

Can you think of other examples? Service-based brands can also apply the same concept. It is important to mention that some companies become brands in themselves. However, our usage of the term “brand name” refers to the same thing as “trade name”, which means the name a company uses to promote itself to the market.

If your brand name is different from your registered company name, you will have to spend some money to trademark the brand name so that it belongs to you. By the way, even your company name is not really yours until you trademark it. In other words, the person who trademarks your company name has the proprietary right to the name even though the name is registered with the Corporate Affairs Commission.

Your brand name is part of your marketing, eliminate unnecessary hurdles with your naming. If you are looking at building something sustainable, get the naming of your brand right, and work towards protecting the name by all means necessary and possible.

#DoBusinessBetter

brand nameBrandingMarketingtrademarks
Read more
  • Published in Branding, Marketing
No Comments

DO YOU FEEL RELUCTANT SOMETIMES IN MARKETING YOUR BUSINESS? READ THIS!

Thursday, 14 May 2020 by mapemond
marketing my business

There is a silent and internal conflict that we have noticed with some entrepreneurs.

On one hand, they want their business to grow in leaps and bounds and be known across the world.

And on the other hand, they don’t push their business enough like they should because there is the feeling of “should I be bragging about what I am doing?”, “shouldn’t somebody else do the talking of how good my product/service is?”, and so on.

It’s a conflict between market and social ethics.

In social ethics, you don’t blow your trumpet – this is why some people have concerns when donors at orphanages pose in pictures and broadcast it.

In market ethics, you blow the trumpet as loud as you can with support from customers’ testimonials – this is why some who have a default marketing mindset to pose in pictures at orphanages to let the world know their efforts and probably motivate others to also reach out.

We have left out the category of people who pose in pictures at orphanages just for show-off or clout.

In social ethics, it’s offensive if you offer money to a family that graciously showed you good hospitality when you visited. If you must give money, you disguise it as gift for the kids or something else but not as a reward for the hosting.

In market ethics, it’s irresponsible and wicked if you go to a dear friend’s restaurant to eat without the intention of paying for it or mentioning first that you don’t have money to pay at the moment.

Please, don’t stay quiet or modest about your business endeavour. Throw shame out of the window. Kick fear and timidity out of the door. We are not saying overhype it or promise what you cannot deliver. We are saying you should be more courageous, confident, and ready to talk about your business with every opportunity that you get.

Summary: There is nothing wrong with blowing your trumpet in business. Blow it or be blown out of business. It is called brand visibility and marketing, not boasting.

We hope this was insightful.

#DoBusinessBetter

We are here if you need our support. Just send an email to wecare@mapemond.com

brand visibilityMarketingsocial media marketing
Read more
  • Published in Branding, Business, Marketing, Strategy
No Comments

HOW TO GROW YOUR SMALL BUSINESS BEYOND YOU

Wednesday, 13 May 2020 by mapemond
grow your business beyond you

When it comes to small businesses on social media, the personal timelines of the owners have more content and engagement than the official pages.

We think this happens for several reasons that are understandable.

But we would like to remind you to note that you would need others to drive the entire social media bit someday while you focus on other things. So in whatever you are doing presently, do not neglect the official pages. We see many business owners not responding to comments on their official pages or responding days later.

If building a sustainable company brand out of the business is your desire, keep thinking about putting structured systems in place, think into the future, and put things in place in the bits you can gradually.

A question to ponder on,

Can someone take over the social media drive of your business and move it to a level beyond what you have been doing or at least keep it at the same level?

No matter the amazing results you are getting now, don’t stay stuck with self-employment modus operandi.

You can build something truly phenomenal. Go for it and make it last.

We are a voice from the future speaking to you.

#DoBusinesBetter

If you need support to get it right, send us an email at wecare@mapemond.com

Marketingsocial media marketing
Read more
  • Published in Business, Marketing, Strategy, Structure
No Comments

YOU NEED YOUR OWN MARKETING CHANNELS

Tuesday, 14 January 2020 by mapemond
marketing company in Port Harcourt

Imagine that you own a salon and employed someone to help manage it while you focus on your 8-5.

The manager made a request for a dedicated smartphone that will be used for social media management and other communications with customers, but you said no, the manager should use her own phone. You want to avoid the cost of buying a phone.

Customers call the manager’s phone line directly. She takes images with her phone and puts them up on her Whatsapp status to market the salon, they chat with her, and engagement with customers is increasing.

She moves on eventually to another salon and each time your customers call or chats her up, she mentions that she is no longer with your salon but directs them there, most of them insist to use her new salon. They have gotten used to interacting with her and her phone line cannot be passed on to your new manager.

The cost of losing some of your customers is higher than buying a phone that was meant to be an asset to your business.

Employees will definitely have personal interactions with customers, but the business itself should have its own communication channels – Whatsapp, Telegram, Phone Lines, etc – and devices that will remain even when employees move on.

Take your communication channels seriously.

DID YOU FIND THIS CONTENT ENLIGHTENING?

If your answer is yes! then you will surely find our Telegram Community valuable to your business journey.

WANT TO DO BUSINESS BETTER?
JOIN OUR TELEGRAM COMMUNITY
GET ANSWERS TO YOUR BUSINESS QUESTIONS

The Benefits:

– Three free e-books by us
– Regular branding lessons
– Quick business clinic
– Case studies
– Referral bonuses
– Peer mentoring
– Debates (think tanks)
– Learning resources
– Strategic connections
– Useful templates
– Special discounts
– Access to our events

JOIN THE TELEGRAM COMMUNITY

#DoBusinessBetter

Customer Relationscustomer retentionMarketing
Read more
  • Published in Business, Marketing, Strategy, Team
No Comments
  • 1
  • 2

Anchor Hub, Trans Amadi, Port Harcourt.

Sail Hub, Lekki, Lagos.

Berth Hub, Maitama, Abuja.

Terms and Conditions   |  Privacy Policy

(234) 0816 560 8119
(234) 0802 682 7261
wecare@mapemond.com

TOP