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  • Posts tagged "sales"
July 3, 2022

Tag: sales

branding and marketing company in Africa

GRASPING THE RELATIONSHIP AND DIFFERENCE: BRANDING, MARKETING, AND SALES

Thursday, 07 April 2022 by mapemond
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ONE CRITICAL SKILL FOR YOUR BRAND IN 2021!

Tuesday, 26 January 2021 by mapemond
selling your business
As an entrepreneur, it is not enough to have a brilliant idea neither is it good to rush into execution because you think your idea can fetch you lots of money. One question you must sincerely ask yourself is how will I get clients?
Ideas and dreams are exciting.
Doing the groundwork could be fun.
Until it is time to sell yourself, product, or service, and cold feet will show up.

Selling is a skill every entrepreneur must possess if you desire to build a great brand because the money required to keep your brand afloat can only come through selling your products and services.
Selling is a must-have skill for you because your dreams won’t come true if you don’t confront the challenge of selling.
Yes, you may be selling at your own level but you need to upgrade and scale-up for that your desired increase in revenue to happen.
The most successful people in the world are not necessarily those who are the best at what they do, but those who sold themselves, products, and services better. However, even selling itself requires strategy.
If you want better results in 2021, learn to sell better!
#DoBusinessBetter
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  • Published in Business, Marketing, Strategy
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BUSINESS INSIGHT: SETTING YOUR REVENUE TARGETS FOR 2021

Tuesday, 05 January 2021 by mapemond
It’s a new year and everyone is optimistic about achieving great results.

One major goal that business owners want to achieve is to make more money, it is the key driver for business.

Having a financial goal helps a brand to identify its target market and the right audience to pitch its services and products per time.

In addition, it helps a brand to know the number of products or services required to be sold in order to meet up the financial target and to also develop the right marketing strategies to achieve these goals.

Do not leave your revenue to chance and guessing.
So let’s say your target revenue for 2021 is 5 million monthly. It is not enough to leave it at that while you hope for the best. Break it down into chunks;
– How many products do you need to sell to hit the target?
– Or if you service-based, how many clients or projects do you need?
– How will sales happen?
– Do you have an advert budget?
– Do you have a networking plan to access high-paying clients?
Can you break all of these down into weekly targets?
Doing this helps you gain clarity and focus. We hope you think about this and act.
Have your financial goal clearly marked, and when you crush these goals, set new and even bigger revenue goals.

#DoBusinessBetter

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  • Published in Business, Marketing, Strategy
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KNOW THE NUMBERS IN YOUR BUSINESS

Friday, 27 November 2020 by mapemond
pricing your services or pricing your products
Justina sells fried yam, potatoes, plantain, and fish in her neighbourhood in the city of Port Harcourt.
She makes average revenue of NGN38, 000 daily, which amounts to NGN228,000 weekly (excluding Sundays). Her revenue in a month is approximately 900k.
There are 11 other people selling fries within that axis of the town. Some make lesser and others make higher.
Collectively, they make an estimated annual revenue of over NGN100million. Imagine how many others are in the business across the city and how much money they make.
A single client at Mapemond makes average revenue of 18million annually selling just cocktails.
We recently worked with a juice brand in reworking their business plan by laying out the numbers plainly, the founder is dazed at what is possible with her supposed small venture if she diligently focuses on putting in the work.
The challenges are enormous with building a business, but one thing we must strive to pay attention to is the numbers.
In one year of managing a restaurant brand, we have done NGN49million in revenue with NGN19million as profit, over 600% increase from past revenues.
Everything we did from brand identity to visibility to marketing to sales to the procurement of better equipment and so on was all guided by our focus on the numbers.
Regardless of size, don’t just be busy with business, pay attention to the numbers, and keep tweaking to find what works best to improve your numbers.
Study the numbers. Learn the numbers. Know the numbers.
You may not get it right immediately but stay on the right track.
#DoBusinessBetter
Growthpricingsales
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  • Published in Business, Marketing, Stories, Strategy
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FINDING THE SWEET SPOT FOR BRAND GROWTH.

Friday, 21 August 2020 by mapemond
branding and marketing company in Africa
If you focus on building your business the right way, your brand growth will happen rapidly once you finally hit the spot where your value proposition and pricing perfectly matches the right target market.
When you see those brands that “suddenly” blow up, it isn’t magic, they have most likely hit that sweet spot. The NGN900 food pack at Chicken Republic was that kind of sweet spot. Market Square bread hit the spot. It could be a particular service or product. It could be more.

Don’t insist on your own ideas, ask yourself:

What is the market craving?
What will make the market flow like rushing waters in your direction?

Keep exploring!
One day at a time.

It may be costing you money, but consider it as an investment in ‘research and development’. You will recover the money at the snap of your fingers when you hit that spot.

While you are tweaking and finding where that sweet spot is for your brand, remember to keep putting systems and structures in place that can handle the rapid growth.
#DoBusinessBetter
brand growthMarketingsalesstrategy
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  • Published in Branding, Business, Marketing, Strategy
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YOUR ASSOCIATIONS MATTER.

Monday, 03 August 2020 by mapemond
personal branding

Inspiration for you this August.

George Foreman is a legend in every sense of the word in the world of boxing. His records and history are so enormous that we don’t even know which one to write and which one to leave out. Let’s just give a summary we found on Wikipedia.
“Foreman is the oldest living world heavyweight boxing champion in history, and the second-oldest in any weight class after Bernard Hopkins (at light heavyweight). Foreman retired in 1997 at the age of 48, with a final record of 76 wins (68 knockouts) and five losses.”

Foreman at some point had health concerns related to his weight, so he opted for a lifestyle of healthy eating that yielded results for his weight loss aspirations. When he first returned from retirement before the final retirement, he posited that his victories were due to his new lifestyle of healthy eating.

It was about that time that Salton Inc. approached him to be the pitchman for their fat-reducing grill. As of 2009, the grill which was named ‘George Foreman Grill’ had sold over 100 million units.

Salton paid him $138 million in 1999, for the right to use his name. Prior to that, he was paid about 40% of the profits on each grill sold (earning him $4.5 million a month in payouts at its peak), so he has made an estimated total of over $200 million from the endorsement, substantially more than he earned as a boxer.

One of the most critical elements of branding is association; with the right associations, your brand (whether personal or business brand) will attain greater results. Whether you stand in the place of Foreman or Salton, you need the right associations to accomplish more.

You may not be a celebrity like Foreman and you may not even be interested in brand endorsements, but the point is beyond all of that. The point is that at your place of work, in your career or business aspirations, on social media, and life generally, look out for the right people and organizations and align with them.

May you succeed.

Mapemond Academy Team.

AssociationsGeorge ForemanPersonal brandingsales
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STOP LOSING CUSTOMERS UNKNOWINGLY.

Saturday, 18 July 2020 by mapemond
branding and marketing agency in Nigeria

Mr. Williams was lost in thoughts as he sat down at the wedding with the event brochure in his hands. He was impressed by the quality of the design, print, and everything. The brochure was for a one-day event, yet was of such top-notch quality. He left the wedding with a resolve to trash his company brochures and marketing materials and do them all over.

There is a message for you from Mr. Williams’ experience.

Take the outlook of your brand more seriously. From your flyer and brochure designs to every other thing that prospects and customers come in contact with.

When it gets to the point of bringing out money to make payment for products or services, customers tend to have some sort of resistance and doubts.

They suddenly want to take a closer look at your website, social media pages, and everything related to your business, their fears are legit, they don’t want to make the wrong buying decision.

At such moments, your branding speaks on your behalf, through your marketing communications and channel outlook, it appeals to their senses, exudes a sense of trustworthiness and likeability.

Get your branding and marketing communications right and stop losing clients without knowing it.

If you need a professional touch, talk to us!

#DoBusinessBetter

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Driving sales through visibility.

Monday, 09 December 2019 by mapemond
branding firm in Port Harcourt

It appears that many entrepreneurs desire to make sales without investing in gaining visibility. We wrote this article to offer some perspective.

Unless your business is hinged solely on personal contacts and contracts, you need to keep investing in attaining better visibility.

At the point customers make a buying decision, they usually go for the options that are topmost on their mind at that time.

Visibility pushes you up to the top of people’s minds.

If you run a walk-in shop, make it obvious enough through your brand visuals – professionally designed and printed signage, WELL FRAMED banners, and so on.

If you are online, be intentional with your cover photos, DPs, e-fliers, photos, graphic images, colours, logo, and so on.

If you meet people often and give complimentary cards, make a statement with it, the right statement – clean design and print.

If your brand name is a hindrance to better visibility, change the name. An easy to pronounce name aids visibility. An easy to remember name aids visibility.

By all means possible, be more visible.

Working on visibility is like putting pipelines in place for revenue with ease.

If you need help, Mapemond is here for you.

#DoBusinessBetter

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UNVOICED PERSPECTIVE: QUID PRO QUO

Thursday, 09 May 2019 by mapemond
branding agency in port harcourt

There is a popular Latin phrase, ‘quid pro quo’, interpreted as ‘favour for favour’. This implies that something always goes for something and nothing is ever given without a reciprocated effort. At first, the phrase was used in the sixteenth century to refer to a substituted medicine for another but with the passing of time; the phrase became more generalized and used even for business.

Now, especially in the corporate world, quid pro quo can be referred to as exchange of goods, services, favours, or any other kind of value. Sometimes, clients would prefer an exchange of something valuable for their money. On the other hand, corporate organisations, through their workers, are often willing to satisfy their clients’ demands as a way of retaining their patronage. Many a time, these organisations impose this task of meeting clients’ needs on their workers in order to keep the company running.

The attitude of ‘something for something’ is not only displayed by clients, but swings both ways and many other ways actually. Employers seek value in all the projects they embark on, employees  want something in return for their creative ideas and input, vendors want something for their services, sellers want money for their goods while buyers want value for their money, investors are particular about what they get in return for their investment and the list goes on.

The concept of quid pro quo played out in Furo’s experience…

After several years of being unemployed, Furo finally got a job opportunity in a well-known and reputable bank. She groomed and brushed up herself in every aspect she could think of just to beat not just the work ethics but also set a high standard for other workers to follow. During her waiting period, she had attended seminars and workshops to increase her skill and knowledge about the banking industry. Furo was convinced she was more than ready for this job.

Few months into her resumption, Furo, who was assigned to the marketing department, was given a target to raise 10million naira within six months. She courageously took this as a challenge and began to work towards it. Three months had passed and Furo realised she was not making much progress with her goal. She had talked to family and friends who she felt were rich but was only able to raise 2million naira, which was far from the target. Other prospects were quite sceptical about putting their money in her bank.

Another month passed and Furo was at the verge of frustration. Everyday she woke up tormented by the nightmare of being fired for not meeting the target. Nobody at work ever asked how she was faring with the 10million naira goal but everyone wanted results. None of her strategies seems to work and more pressure mounted on her.

Having heard of the story of Belema who had hit her goals in the space of one month, Furo was too much in shock to believe.  She approached Belema to find out how she was able to pull it off without much stress. Luckily Belema was honest and open about her means, which was simply to approach the ‘big boys’ in town. Since Furo was clueless where to find such people, she had to depend on Belema to link her up with them.

Within a week, Belema connected Furo to a wealthy entrepreneur who owned several ventures in major cities in Nigeria. Belema had told her he was in his early fifties but he looked younger and nourished. He smelt of wealth and walked around with authority. Furo spent the next couple of days trying to convince him about the benefits are attached to the account she was proposing for him to open with her bank. She had thought she was making headway until he began to speak.

“Furo, I’ve heard all you have to say and I must commend your ability to simplify all these banking terms,” he said, acknowledging her.

“But the amount of money you’re asking me to put in there is a lot you know, even though I can afford it,” he continued.

As he spoke, he drank a cup of freshly squeezed orange juice that he had asked his steward to prepare.

“I know,” Furo responded to break the short silence. She wanted to get this deal signed without spending the whole day watching him drink and talk.

“The thing is, I want something for this huge sacrifice I’ll be making. Like I told Belema, the only reason why I am considering this is because of her plea and the tight situation you’re in,” He said and took another sip of his juice.

Furo was a bit embarrassed that Belema had given him too much detail. Nevertheless, she braced herself for any outcome.

The prospect leaned forward, looking straight into her eyes, “You know what, I will open that account but on one condition,” he said and paused.

“Which is?” Furo asked, looking a bit perplexed.

“Well, in business nothing goes for nothing. You must always have something valuable to exchange for every transaction,” he smirked. “Let me just go straight to the point. In exchange for this transaction between your bank and me, I want some of your sugar. I want you, Furo.”

Furo was taken aback. It was only then she recalled what Belema had told her about these big boys asking for something in return, in this case, her body.

“Furo, I can go beyond opening that account to changing your life. Are you willing to take the ride with me? Go think about it,” he said.

That day as Furo left his house, she was in a state of dilemma. Would she succumb or get fired? She was not quite sure of her next move….

Unvoiced perspective, telling the corporate stories that are rarely told…

Let’s hear from you, what should Furo do?

Written by Jennifer Chioma Amadi

Are you looking at building an ethical organization? We would love to work with you! Send us an email at wecare@mapemond.com#

Do Business Better.

Brandingcustomer acquisitionMarketingsales
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  • Published in Marketing, Stories, Team
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