ONE CRITICAL SKILL FOR YOUR BRAND IN 2021!

selling your business
As an entrepreneur, it is not enough to have a brilliant idea neither is it good to rush into execution because you think your idea can fetch you lots of money. One question you must sincerely ask yourself is how will I get clients?
Ideas and dreams are exciting.
Doing the groundwork could be fun.
Until it is time to sell yourself, product, or service, and cold feet will show up.

Selling is a skill every entrepreneur must possess if you desire to build a great brand because the money required to keep your brand afloat can only come through selling your products and services.
Selling is a must-have skill for you because your dreams won’t come true if you don’t confront the challenge of selling.
Yes, you may be selling at your own level but you need to upgrade and scale-up for that your desired increase in revenue to happen.
The most successful people in the world are not necessarily those who are the best at what they do, but those who sold themselves, products, and services better. However, even selling itself requires strategy.
If you want better results in 2021, learn to sell better!
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DO YOU KNOW THE BUSINESS SIDE OF YOUR SKILL?

know the business side of your skill
Many persons are skilled but only a few seem to understand the business of their skill.
One major element in making your skill or talent a business is to learn to sell that skill.
To know how to bake cakes is one thing, understanding the business of selling cakes is another.
To know how to make dresses is one thing, understanding the business of selling dresses is another.
To know how to cook is one thing, understanding the business of selling food is another.
To know how to write is one thing, understanding the business of selling your books is another.
No matter your skill or craft, understanding the business aspect of that skill or craft to be able to build a brand out of it, is as important as knowing the skill or craft itself.
In situations where you are stuck because you do not know how to apply business principles to your skill, it is advisable that you reach out to a business developer to hold your hands and walk you through the dark paths.
It is possible to build a great brand from your skillset.
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DON’T BE QUICK TO BACK DOWN AS A SALESPERSON.

getting leads and closing sales
Being a salesperson is not merely about explaining the service or product.
You must know the product very well and be able to explain it excellently, but sales require more than that.
Here is a conversation our Captain witnessed at the airport lounge between a sales representative of a real estate company and a prospect.
Salesperson: Hello Sir, please can I sit here?
Prospect: Sure, the seat is free.
Salesperson: Thank you, but I was asking because I wanted to speak with you.
Prospect: Okay.
Salesperson: My name is Eva and I work with a real estate company.
Prospect: Oh, don’t bother yourself.
Salesperson: Erm, someone else already spoke to you?
(The wrong question!…can you guess why? Drop it as a comment.)
Prospect: No. I am also into Real Estate.
Salesperson: Oh wow. That’s nice. No problem, Sir. Thank you for your time, Sir.
And Eva takes a walk.
The prospect gave her audience and wasn’t in a hurry with the conversation.
Some prospects will tell you that they are also into real estate just to get you off their back.
When they say that, bring up the conversationalist in you, every good salesperson must know how to start and sustain a conversation.
Eva could ask the prospect about the aspect of real estate he is into – people love to talk about their business.
As he speaks, she will be making positive remarks about his business intermittently while she is scanning to see what opportunities she could explore, since he isn’t a direct client.
And if it appears that there will be no deal after she scans, she works on establishing a network with him for possible business opportunities and necessary follow-up depending on where the conversation ends.
Being a salesperson is dynamic, it isn’t as simplistic as getting customers to buy goods over the counter in a shop.
Five key things to note:
1. Know your product or service very well.
2. Know how to profile your prospects.
3. Learn to start and sustain a conversation.
4. Focus on getting something, at least a contact for further communication.
5. Engage professionals like Mapemond for training, you cannot grow your brand without a great sales strategy, team, and the needed super skills.
Did you pick any insight? Please leave a comment.
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DEVELOPING AN INDEPENDENT SALES SYSTEM FOR YOUR BUSINESS

selling your business
Creating a system that guarantees sales without your direct personal effort is tough, and takes time. It’s a lot easier to sell through personal efforts, especially if you’re courageous, vocal, and have an audience.
We understand that even personal selling isn’t easy for a lot of people, but that is an opportunity for you to go right on to creating professional pages for your business. It will require more work than using your personal timeline or selling to your personal network, as it hides your shyness while you develop the boldness to drive visibility for the business with consistency, good content, and appealing offerings.
You may have to cut down spending on some things to gather money to run well-thought-out adverts that will build visibility for your business pages to complement organic growth.
If you are stuck on your personal social media timeline, here is a thought to ponder on:
Blessed are those whose business is approaching a time when sales will be made without personal posts on social media, for they shall know sustainable growth.
As time goes on, you will need to leverage everything at your disposal to make sales, as you also work towards building a system around your sales that isn’t wholly dependent on your direct personal efforts.  You will get tired sometime soon.
Some quick tips:
– Create a Google business page and run it actively.
– Get a website that suits your business and build visibility (a blog section with relevant topics people search often helps)
– Depending on your business, create a store page on Flutterwave or Paystack.
– Get official phone/WhatsApp numbers and an email address for your business, separate from your personal ones.
– Prepare marketing communication materials with VERY clear and precise messages. Distribute it strategically to where your target customers are.
– Create something free that will attract your target audience for them to WILLINGLY give you their contact details (don’t abuse it PLEASE).
– As your customer base grows, start building front -desk officers with well-trained personnel.
– For more tips, contact us for proper consultation. wecare@mapemond.com
Think systems. Build structures. One day at a time.
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THE ONE SKILL THAT IS DELAYING YOUR DREAMS.

career development

We had a meeting with someone recently who has a brilliant idea. She has figured out most of what needs to be in place to execute the idea, but there was a giant wall in front of her – how to get the clients. We spoke with her to provide guidance but we gleaned some insights to share with you in your career or business journey.

Ideas and dreams are exciting.
Doing the groundwork could be fun.
Until it is time to sell yourself, product, or service, cold feet will show up.

Selling is not a skill for entrepreneurs only, it is a skill for everyone.

When you go to the visa office, it is a moment to sell yourself.
When you write application letters, you are selling yourself.
When you sit before a panel at a job interview, you are selling yourself.
When you share thoughts on social media, you are selling yourself.

Selling is a must-have skill for you.

Your dreams won’t come true if you don’t confront the challenge of selling.
Making two million bucks monthly is easy to calculate on paper until it is time to make the numbers a reality.
Confront the challenge of selling.

Selling is the bridge that leads to the land of milk and honey.

Find a way to kill that fear and sell.
Overcome that hesitation and sell.
Change your thinking about selling, you can learn and do it well.

The most successful people in the world are not necessarily those who are the best at what they do, but those who sold themselves better.

How badly do you desire success?
How badly do you desire to see your dreams come true?
Summon courage from within and confront the challenge of selling.

There are various options available to aid you – books, courses, seminars, coaching, mentoring, internship, and so on. Only you can make the move, so you can achieve better results.

What you desire for your career or business is waiting for you across the river called SALES (SELL YOURSELF).

We wish you success!

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