WHAT TO DO WHEN YOU CAN’T AFFORD HIGH SALARIES
THE LOOP, SOLVING THE CAPITAL CHALLENGE
We have resolved all kinds of challenges for the various businesses and organizations that we have worked with, but one challenge that always defeated us was raising capital for our clients who needed it to execute our awesome strategies.
We have deferred that challenge for a long time but finally decided to take the bull by the horn.
About one month ago, we silently created a network of investors called THE LOOP, which currently has sixteen members. The group was set up as a strategic crowdfunding model called “closed-loop capital” where investors pull funds together to finance viable small businesses and startups. Mapemond takes on the responsibility of preliminary due diligence and brokerage.
Within the last three weeks after the quiet launch, the group has already raised the sum of fifteen million naira for a farm startup, a restaurant, and a limestone quarry. At Mapemond, we believe that the end goal of brand development is to improve bottomline and that is why capital is a major component of growth.
We shall be working to grow THE LOOP into a full-scale investment management arm of our mission to build reputable, profitable, and sustainable brands.
You can reach us through our email or phone number below if you have any inquiries.
WHEN WILL YOUR SMALL BUSINESS STOP BEING SMALL?
Do you look forward to seeing your business exit the small business stage?
What needs to happen for your business to stop being a small business?
Can you handle your business becoming a company?
Look at your business, do you really have other executive officers?
THE SIAMESE TWIN: INTERNAL AND EXTERNAL BRANDING.
Getting it right with your brand is a function of how well you get it with internal and external branding.
For any brand to stand out, these two must be in place. Irrespective of the size, nature, and location of your business, the effect of branding will always set you apart.
Small and local businesses may think that they do not need branding but in a training session we had, we demonstrated how small businesses can leverage branding. Using a Bole vendor in Port Harcourt, we opened the minds of the trainees to help them see the connection between internal and external branding.
We highlighted some things to do as follows:
EXTERNAL BRANDING
– A yellow basin for the roasting
– A yellow table as the stand
– A yellow bench or stool
– A yellow parasol (beach umbrella)
– A yellow apron and cap
– Yellow nylon bags
– Takeaway plates with yellow covers only
– Etc
Everyone agreed that these will make the vendor stand out and get known as ‘Yellow Bole’. That is even an awesome brand name 👌
However, there were other things we all agreed on as well…
INTERNAL BRANDING
– The bole must be tasty and delicious.
– The vendor must be hygienic.
– The vendor must be courteous. with good service delivery.
– The vendor must have the right assistants at hand.
– The vendor must ensure food is ready at the right hours.
– The surrounding environment must be sparkling neat at all times.
– Etc
This exercise was just to buttress the point that branding is both internal and external.
How well are you leveraging the power of branding for your business?
Mapemond can change the game for you. Call or chat with us at 0816 560 8119 or just click CHAT
You can find some resources for both business and personal brands at https://mapemond.com/academy/
#DoBusinessBetter
- Published in Branding