From when the idea was conceived, we were engaged to work with the owner in birthing this lovely brand. Covid-19 and lockdown obstructed the process a great deal, but the baby is born now in the city of Port Harcourt.
The salon received over 40 new customers (excluding personal friends and relatives of the owner) within the first two weeks, our marketing and sales strategies worked!
Here is a quick rundown of our work with this brand:
1. Brand strategy development
2. Marketing strategy development and implementation
3. Recruitment of stylists, technicians, and front desk staff.
4. Training of all members of staff
5. Setup of social media pages
6. Management of social media pages
7. Running of targeted social media adverts
8. Creation of free e-book for promo
9. General business support and advisory
The clients are already falling in love with the brand, but the journey just began. Branding is one thing, brand management is another.
We loved the client’s open-mindedness, nothing is as important as giving your business the right foundation.
We don’t do mere branding, we ensure that branding coincides perfectly with business model and strategy.
It has been an exciting project and it is another job well done!
Let’s work on your brand and position it better for the market.
There is a silent and internal conflict that we have noticed with some entrepreneurs.
On one hand, they want their business to grow in leaps and bounds and be known across the world.
And on the other hand, they don’t push their business enough like they should because there is the feeling of “should I be bragging about what I am doing?”, “shouldn’t somebody else do the talking of how good my product/service is?”, and so on.
It’s a conflict between market and social ethics.
In social ethics, you don’t blow your trumpet – this is why some people have concerns when donors at orphanages pose in pictures and broadcast it.
In market ethics, you blow the trumpet as loud as you can with support from customers’ testimonials – this is why some who have a default marketing mindset to pose in pictures at orphanages to let the world know their efforts and probably motivate others to also reach out.
We have left out the category of people who pose in pictures at orphanages just for show-off or clout.
In social ethics, it’s offensive if you offer money to a family that graciously showed you good hospitality when you visited. If you must give money, you disguise it as gift for the kids or something else but not as a reward for the hosting.
In market ethics, it’s irresponsible and wicked if you go to a dear friend’s restaurant to eat without the intention of paying for it or mentioning first that you don’t have money to pay at the moment.
Please, don’t stay quiet or modest about your business endeavour. Throw shame out of the window. Kick fear and timidity out of the door. We are not saying overhype it or promise what you cannot deliver. We are saying you should be more courageous, confident, and ready to talk about your business with every opportunity that you get.
Summary: There is nothing wrong with blowing your trumpet in business. Blow it or be blown out of business. It is called brand visibility and marketing, not boasting.
We hope this was insightful.
We are here if you need our support. Just send an email to firstname.lastname@example.org
When it comes to small businesses on social media, the personal timelines of the owners have more content and engagement than the official pages.
We think this happens for several reasons that are understandable.
But we would like to remind you to note that you would need others to drive the entire social media bit someday while you focus on other things. So in whatever you are doing presently, do not neglect the official pages. We see many business owners not responding to comments on their official pages or responding days later.
If building a sustainable company brand out of the business is your desire, keep thinking about putting structured systems in place, think into the future, and put things in place in the bits you can gradually.
A question to ponder on,
Can someone take over the social media drive of your business and move it to a level beyond what you have been doing or at least keep it at the same level?
No matter the amazing results you are getting now, don’t stay stuck with self-employment modus operandi.
You can build something truly phenomenal. Go for it and make it last.
We are a voice from the future speaking to you.
If you need support to get it right, send us an email at email@example.com
There are skills every social media expert must possess; this list shows what those skills are to both aspiring social media experts and those seeking to hire them.
- Copywriting – this is the foundation of social media management since you will be doing a lot of writing on social channels, it is important you know how to draft great copies.
- Design (graphic and video) – social media has evolved; compelling visuals are needed to keep clients and attract potential clients.
- Customer service/community management – this is the online customer care of every business, you need to be skilled at providing customer support or to manage an online community.
- Analytics – a social media manager needs to be skilled at analyzing different metrics; likes comments, views, site visits, advert performance, and so on to achieve set objectives.
- Budgeting – your ability to understand the principles of budgeting will help you make the best of the resources at your disposal.
- Project management – social media management is a project with various phases, your ability to properly manage any project at hand will set you apart from the rest.
- News/Gist Junkie – the social world is all about news content, you either create or jump on them. You must be up to date on all latest trends, news and gist in your fields of engagement.
If you need training or support with your social media drive, we are your guys! Send an email to firstname.lastname@example.org
Brands are focusing much on influencers to create positive brand awareness by leveraging on their followers. So far, we have noticed that many brands are making some mistakes when it comes to choosing who should be influencing consumers to buy into their brand’s message.
So what are those mistakes?
1. Working with an influencer who is not a fan of your brand. Not everyone will be a fan of your brand, but then again it is more disastrous to pick an influencer who is not proud of your brand but is rather fixated on the money it will bring. Remember people will not show off what does not make them proud.
2. Picking and influencer whose timeline is saturated with sponsored content – all that most influencers have are just sponsored posts, and majority of their followers are already tired of them since all they do is constantly push products to their face. To get better result look out for an influencer with a mix of both regular and sponsored content.
3. Overlooking influencer’s audience. Most brands overlook doing the due diligence of auditing if their target market is part of the audience of the influencer they wish to engage.
4. Ignoring engagement and focusing on followers. Yes, the number of followers an influencer has is important, but the engagement (connection) the influencer has with his/her followers is more important.
If you need professionals to fix your social/digital media marketing, Mapemond can be of service to you. Send an email to email@example.com
Image Credit: Feedough