LOCAL TO GLOBAL: PRACTICAL TIPS FOR YOUR BUSINESS
Monday, 26 July 2021
We recently got our second international client and decided not to hesitate in sharing tips for those who desire to do business globally. If you are hopeful to do business at a global level someday, get your act together and be prepared for your opportunity.
Here are some tips:
1. All your arguments for not paying taxes and having clean records with the government will come back to hunt you.
Foreign organizations want to verify your legitimacy and assess your level of corporate integrity and one of the ways they do so is by requesting necessary documents endorsed by the government.
2. Get a professional website with a global outlook. A new Canadian acquaintance said to me that Mapemond seems like a top-notch firm. I asked why he said so and his answer was that the impression he got from our website.
We are at the last stage of discussions with another foreign client and our website impression convinced them to initiate talks with us.
3. Work on your Google visibility. It’s a big deal for your company to appear on Google search pages with solid content and references. Mapemond worked intensely on the Google search engine from 2019 to 2020 and the results are now coming. Create a context for your company. We weaved everything we did around brand development, brand strategy, brand marketing, etc.
4. Position as a company, not a one-man hustle. Foreign corporations are mostly B2B (business to business) oriented. You can be just two persons, but you can position yourself as a company without being deceitful or misleading.
5. Stay honest. Multinational organisations are very process-oriented and not hasty. If you lie, chances are high that you would have to tell more lies to cover previous lies and it will go on until you are busted.
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THE MOST IMPORTANT FACTOR FOR BUSINESS SUCCESS.
Friday, 11 June 2021
It’s a hotel.
Or maybe was.
In a prime location. Precisely at the business district of a well-developed city. I was in town to do some work for another client and was taken on a tour to the hotel.
It’s limping. The rooms are vacant most times. Even the decent conference rooms are hardly booked. The staff have all become laid-back due to inactivity.
An associate of the owner tapped me on what we (Mapemond) could do to revamp it before it dies because it is already moribund.
As I had a steam bath in my hotel, another hotel, the ideas came rushing down like fresh spring waters. I wrapped myself in the clean white towels as I stepped out of the bathroom, the cool air from the air conditioner was having a romantic play with the water dripping down my body, but I was taken by the mellifluous allure of Julio Iglesias’ voice that was playing from the portable room speaker.
I sat on the work desk, inhaled the steam from the green tea I had just made, and the thoughts flowed from my head through my fingers to my special notepad.
In about two hours plus, I had developed a complete blueprint of all that needed to be done to rebrand and rebuild the hotel into a profitable venture that stands out in the hospitality industry as a whole.
I dressed up and went down to the restaurant to replenish the virtue I had just poured out on paper. Afterwards, I returned to the room and updated the associate accordingly and a meeting was fixed with the billionaire owner of the hotel.
The meeting was postponed several times for months until I got the update that the owner was indecisive. It wasn’t a surprise, it’s familiar terrain. Business strategy and brand development come naturally to me across every sector and I also know how to assemble specialists to handle specific areas. The work I do is a fine blend of gift, skill, sound business acumen, and experience.
I got the insight and inspiration that all I had penned down were secondary, the primary thing was the mindset of the owner. Until there is a mental shift with the owner, the venture won’t experience a sustainable turnaround.
I have come to see this as true for business owners in general, including those who may have made a lot of money one way or the other, there is a level of growth we will never attain until we change our thinking and broaden our mind in line with the big visions we want to actualise.
I am hearing that the hotel has shut down. Such huge potential, stifled by one man’s thinking. Perhaps when contract money stops flowing, the mindset shift will happen, if it isn’t too late then.
Every day that you wake to work on your business, never forget to keep renewing your thinking.
It is the gateway of progress and the most important factor for business success.
Your Co-Traveler,
Mister Maple
Chief Consultant
Mapemond Limited
Chief Consultant
Mapemond Limited
FINDING THE SWEET SPOT FOR BRAND GROWTH.
Friday, 21 August 2020
If you focus on building your business the right way, your brand growth will happen rapidly once you finally hit the spot where your value proposition and pricing perfectly matches the right target market.
When you see those brands that “suddenly” blow up, it isn’t magic, they have most likely hit that sweet spot. The NGN900 food pack at Chicken Republic was that kind of sweet spot. Market Square bread hit the spot. It could be a particular service or product. It could be more.
Don’t insist on your own ideas, ask yourself:
What is the market craving?
What will make the market flow like rushing waters in your direction?
Keep exploring!
One day at a time.
It may be costing you money, but consider it as an investment in ‘research and development’. You will recover the money at the snap of your fingers when you hit that spot.
While you are tweaking and finding where that sweet spot is for your brand, remember to keep putting systems and structures in place that can handle the rapid growth.
#DoBusinessBetter
DEVELOPING AN INDEPENDENT SALES SYSTEM FOR YOUR BUSINESS
Monday, 10 August 2020
Creating a system that guarantees sales without your direct personal effort is tough, and takes time. It’s a lot easier to sell through personal efforts, especially if you’re courageous, vocal, and have an audience.
We understand that even personal selling isn’t easy for a lot of people, but that is an opportunity for you to go right on to creating professional pages for your business. It will require more work than using your personal timeline or selling to your personal network, as it hides your shyness while you develop the boldness to drive visibility for the business with consistency, good content, and appealing offerings.
You may have to cut down spending on some things to gather money to run well-thought-out adverts that will build visibility for your business pages to complement organic growth.
If you are stuck on your personal social media timeline, here is a thought to ponder on:
Blessed are those whose business is approaching a time when sales will be made without personal posts on social media, for they shall know sustainable growth.
As time goes on, you will need to leverage everything at your disposal to make sales, as you also work towards building a system around your sales that isn’t wholly dependent on your direct personal efforts. You will get tired sometime soon.
Some quick tips:
– Create a Google business page and run it actively.
– Get a website that suits your business and build visibility (a blog section with relevant topics people search often helps)
– Depending on your business, create a store page on Flutterwave or Paystack.
– Get official phone/WhatsApp numbers and an email address for your business, separate from your personal ones.
– Prepare marketing communication materials with VERY clear and precise messages. Distribute it strategically to where your target customers are.
– Create something free that will attract your target audience for them to WILLINGLY give you their contact details (don’t abuse it PLEASE).
– As your customer base grows, start building front -desk officers with well-trained personnel.
– For more tips, contact us for proper consultation. wecare@mapemond.com
Think systems. Build structures. One day at a time.
SO YOU WANT A SUPER MARKETING TEAM?
Wednesday, 18 December 2019
We listen keenly to business owners as they vent their frustration about the marketing team not raking in revenue as expected.
We engage them further in the conversation and it turns out that the business itself doesn’t have a clearly defined marketing strategy or plan.
They pass the buck to the marketing team to take initiative, forgetting employees can throw in the towel anytime, if they get too overwhelmed, but you are stuck with the business.
The business MUST have all its strategies in place, what employees are primarily engaged for is the execution since the business owner cannot possibly do everything by themselves.
If you leave your responsibility to employees, then you have to take what you see. Set targets to the high heavens, folks will keep exiting one after the other. Firing and re-hiring won’t help much until the actual issue is fixed. Think strategy.
What is your marketing and sales strategy for 2020?
We are here if you need support.