Would you identify a Mercedes Benz car even without the logo on it? Would you identify the voices of people you know personally even without seeing their faces? Would you recognize the taste of your favorite food brand even with your eyes closed? Where are we going with these questions? It’s simple. Whether done intentionally
There is so much power that lies in our hands, thanks to the evolution of technology. This power is acquired from the moment we purchase a gadget, connect to the internet and log on to a social media platform. With the emergence of social media, the world has not only become smaller but also several
1. People2. Good Business3. Values From the oldest hotel and business in the world, Nishiyama Onsen Keuinkan, to Colgate, Kelloggs, John Deere, Nestle, Unilever, and most other brands that have lasted over a hundred years, which we have studied, they all have one thing in common – brand values. The founder(s) gave careful thought to
2. Good Business. The whole idea of branding is to market your business in such a way that it has a fixed place in the minds of customers and the market at large. What this implies is that branding on its own will not make any difference if your business model and strategy are flawed.
One of the most valuable things you can do for your organization is to seek honest feedback from your team. There is a treasure of insights lying untapped within your team, but the wall between you and them does not let them share. You have your ears closed and they have their lips sealed. It
Nishiyama Onsen Keiunkan, a hot springs hotel in Kyoto, Japan, is the world’s oldest hotel and also the world’s oldest continuously-operating business, as verified by Guinness World Records. The hotel is now 1313 years old and has been operated by 52 generations of descendants of the same family.
1. People. The quality of people involved with a brand from the founder to the management team, team members/employees will ultimately shape what the brand becomes. What you can do. a) Work on yourself. Don’t be an obstinate entrepreneur or executive. Provide quality leadership. We helped a client recruit and onboard a team of smart
As you aspire to be a global brand or conglomerate, ensure that you put these things in perspective to align accordingly, the market will give the verdict ultimately. Knowing the archetype your brand should be helps you become more intentional with your marketing communications (particularly what you say and how you say it).
Branding is ultimately about winning in business, so we publish articles to equip you with strategic business insights for success. Before launching deep into any business, you should settle down to answer some critical questions. These questions are like guiding lights that drive the course of your business plan and helps you develop the best
The emergence of smartphones began a new era in the mobile phone industry. Smartphones have undoubtedly become an important part of our lives that we can hardly do without. They are referred to as the new personal computers because aside calls, smartphones come with enabling features that have brought more ease to our lives, businesses,