Nishiyama Onsen Keiunkan, a hot springs hotel in Kyoto, Japan, is the world’s oldest hotel and also the world’s oldest continuously-operating business, as verified by Guinness World Records. The hotel is now 1313 years old and has been operated by 52 generations of descendants of the same family.
1. People. The quality of people involved with a brand from the founder to the management team, team members/employees will ultimately shape what the brand becomes. What you can do. a) Work on yourself. Don’t be an obstinate entrepreneur or executive. Provide quality leadership. We helped a client recruit and onboard a team of smart
As you aspire to be a global brand or conglomerate, ensure that you put these things in perspective to align accordingly, the market will give the verdict ultimately. Knowing the archetype your brand should be helps you become more intentional with your marketing communications (particularly what you say and how you say it).
Branding is ultimately about winning in business, so we publish articles to equip you with strategic business insights for success. Before launching deep into any business, you should settle down to answer some critical questions. These questions are like guiding lights that drive the course of your business plan and helps you develop the best
The emergence of smartphones began a new era in the mobile phone industry. Smartphones have undoubtedly become an important part of our lives that we can hardly do without. They are referred to as the new personal computers because aside calls, smartphones come with enabling features that have brought more ease to our lives, businesses,
Acquiring customers require a great deal of effort; they should not slip through your fingers too easily. Here are some mistakes to avoid if you want to retain your customers significantly: 1.You’re not romancing them enough – Clients deep their hands in their pocket to buy from you because they love how you meet their
Barely two weeks ago, 14th of August 2019 precisely, Nigeria’s premier motorbike hailing service, Gokada, announced a temporary shutdown. The unexpected close was as a result of the unpleasant experience the CEO, Fahim Saleh, had when he used one of the bikes. In our previous article, Fahim spoke about his disappointment and his plans for
The new song on the lips of most coffee lovers in Port Harcourt is “Marley and Blue”. The brand recently announced its opening this August with photos and videos of the space shared on their social media platforms – Twitter and Instagram specifically. So far, it has been a cool rhythm mixed with smoothly served
Problems are ever-present in the world and every entrepreneur must be brave enough to face them in their businesses and take total responsibility when they come. In fact, problems are the most predominant element that makes up a business because enterprises are created to either solve a new problem or tackle an existing one. In
On the 3rd of August 2019, the city of Port Harcourt was smoking hot with fumes from roasted plantain and fish engulfing the atmosphere, dust raised by thousands of people, and beats of different types of music blaring from speakers. The fuss and the standstill traffic were evidence that Bole Festival 2019 had taken over