WHAT MAKES A SOLID BRAND? GOOD BUSINESS.
2. Good Business. The whole idea of branding is to market your business in such a way that it has a fixed place in the
INSIGHTS
THE RIGHT INSIGHT TAKESÂ YOUÂ
AHEAD
WHAT MAKES A BRAND SOLID? PEOPLE.
1. People. The quality of people involved with a brand from the founder to the management team, team members/employees will ultimately shape what the brand
THIS COULD SAVE YOUR BRAND.
One of the most valuable things you can do for your organization is to seek honest feedback from your team. There is a treasure of
BRAND LESSONS FROM THE WORLD’S OLDEST HOTEL & BUSINESS.
Nishiyama Onsen Keiunkan, a hot springs hotel in Kyoto, Japan, is the world’s oldest hotel and also the world’s oldest continuously-operating business, as verified by Guinness World Records. The hotel is now 1313 years old and has been operated by 52 generations of descendants of the same family.
BUSINESS INSIGHT: QUESTIONS THAT MUST BE ANSWERED
Branding is ultimately about winning in business, so we publish articles to equip you with strategic business insights for success. Before launching deep into any
BRAND REVIEW: TECNO MOBILE
The emergence of smartphones began a new era in the mobile phone industry. Smartphones have undoubtedly become an important part of our lives that we
