Think of a network service provider that has helped most Nigerians connect with people far and near, and MTN pops up! Think of the largest telecommunication company in Nigeria and MTN comes ringing its yellow bells. Due to its wide reach and years of consistency, MTN remains one of the most recommendable mobile Telco brands. Today we take a deeper look at this prodigious brand.
MTN is a multinational mobile telecommunications company under the MTN Group Limited which has its headquarters located in Johannesburg, the capital of South Africa. It was established in 1994 during the new era of democracy as one of the tools for transformation. In the quest to spread its reach and enlarge its customer base, MTN, extended its hands to Nigeria as one of the countries it found fit to do business in. Taking advantage of an auction opportunity conducted by Nigeria Communication Commission in January 2001, MTN automatically became the very first mobile network to make a call.
Following this, MTN launched full commercial operation in August 2001 starting with major cities like Lagos, Abuja and Port Harcourt. From that period, its services have spread across Nigeria covering over 223 cities and towns, more than 10,000 villages and communities, and practically spanning the 36 states in Nigeria with over 52 million subscribers to boast of. Since its inception, the brand has grown and is currently recognised as the eleventh largest mobile network operator in the world and the largest in Africa. It has operational branches in over 22 countries in Africa, Asia and Europe. In June 2016, MTN was recorded to have over 232.6 million subscribers in these various countries.
MTN continues to exist to provide solution to connectivity, communication and collaboration problems in all the countries it operates in. It leverages technology in order to give its customers a good experience. From its track record, MTN is known to be the largest privately owned mobile operator in Africa, Europe and the Middle East.
A trait that is predominant among every successful brand is a clear vision. MTN is one of such brands that has their eyes on the ball and this is what they see themselves becoming, “Our vision is to lead the delivery of a bold, new digital world to our customers.”
From their tenacity and never giving-up spirit, it is obvious MTN is on a mission. In their own words, “Our mission is to make our customers’ lives a whole lot BRIGHTER. We do this by delivering relevant, accessible, high quality telecommunications solutions that put them in control.”
Beyond its bright yellow colour, another remarkable attribute that seem to keep MTN in the minds of customers is its unforgettable slogan, “Everywhere you go”. This slogan has become part of its identity and continues to pass the brand’s message.
The company is driven by some core values such as;
MTN operates with a well-defined brand strategy which they refer to as BRIGHT. They see this strategy as six pillars on which the brand is built upon.
- B- Best customer experience
- R- Returns and efficiency focus
- I- Ignite commercial performance
- G- Growth through data and digital
- H- Hearts and minds
- T- Technology
DID YOU KNOW?
Here are some facts you may not know about this prominent brand.
- The brand was formerly known as M-cell
- MTN stands for Mobile Telecommunication network
- The first phone call was made in Maritime House, Apapa
- One-third of MTN revenues comes from Nigeria
- It changes its number range whenever a particular range is full. This is the reason why they’ve changed from 0803, to 0703, to 0706, to 0810, to 0813, to 0814, 0816 and now 0903
Written by Jennifer Chioma Amadi
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Beyond the obvious fact that a logo becomes a company’s identity, it can also be referred to as the custodian of a brand’s history and culture. It reminds both the staff and customers the journey the brand has travelled so far and the milestones it has accomplished over the years.
With its historical attributes, the FirstBank logo can be seen as a symbol holding so much more than what meets the eyes. To the common man it may look like a simple blend of elements and colours but to those who work behind the scenes, its meaning is deeper.
THE LOGO JOURNEY
Being one of the oldest banks in Nigeria since 1894, FirstBank’s identity has become a household symbol and is one that is easily recognisable by all. It has earned itself a grand reputation for consistency and as a result has gained a huge popularity to the point anytime one sees an emblem with an elephant inscribed on it, one of the first thoughts that crosses the mind is the FirstBank brand.
With many decades gone by and as a way of commemorating the brand’s 120th year anniversary, they felt the necessity to redesign their legendary logo in order to reflect the new strategic direction the company was taking. The bank unveiled their new identity in January 27th, 2014, informing the general public about their new brand position.
THE LOGO ICON
The African Elephant
One icon that has always been associated with the FirstBank logo is the famous African elephant. For the brand, this icon symbolises their strength and growth. It is also an indicator that the brand is a leader in the financial industry. With this single icon, the bank has continued to earn respect and visibility.
Though this element was retained, there were some slight modifications to its appearance which were made to communicate the evolution the bank was going through in order to remain relevant in the financial sector.
- A Raised Head – While the elephant in the old logo had a straight face, the new logo bears an elephant with a raised head. This they indicated was a way to reassure their customers about their commitment no matter the challenge. It is a promise that says they will face any financial challenge with their head held high.
- A Raised Foot – The raised foot in the new logo is a reminder that they will always put their best foot forward for their customers.
THE LOGO COLOURS
From a lighter shade of blue to a deep blue colour, the FirstBank logo took on a new feel. The deep blue colour signifies a heritage of trust and distinction. The colour also represents their brand principles of momentum, innovation and evolution. These principles ensure that the bank strives to continuously develop solutions.
One significant change in the new logo was the infusion of gold. This rich colour represents a promise to set the gold standard of value and excellence in their services as a financial establishment.
Through its logo the brand has continued to fulfil the promise it made to its customers which is to always deliver the ultimate gold standard of value and excellence. Merely viewing the logo reminds their customers and partners about their position as one of the first and leading brands in the banking field.
The logo, images, fonts, patterns, icons, colours, symbols, words, all combine to visually communicate the brand’s corporate identity and brand language. The colours are also a reflection of the brand’s personality and their tone of voice towards their customers.
Written by Jennifer Chioma Amadi
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When people think of major Restaurants in Port Harcourt and Nigeria at large, the list would be incomplete if Kilimanjaro isn’t mentioned. This is so because Kilimanjaro has succeeded in creating a popular and appealing brand among quick service restaurants in Nigeria. Going from its appetizing and tasteful food packages, serene and hygienic environment as well as its endearing customer service, it has retained its position amongst the top brands sought-after by customers. Above all, the brand has remained a much focused business entity, last year alone we learnt that they made a whooping profit of 950m Naira after tax, that’s huge and very promising! You surely would love to know more about this exceptional brand.
THE BRAND HISTORY
Kilimanjaro is the thriving restaurant brand under Sundry Foods Limited, an integrated food services company that proffers hospitality solutions through a wide range of products and services involving catering, restaurants and bakeries. Specifically, the primary brands of Sundry Foods Limited are; Kilimanjaro, Nibbles bakery, SFL catering services, Pizza jungle, and KiliSharwarma. Same group also owns and operates MarketSquare, a supermarket chain under the company Sundry Markets Limited.
Sundry Foods Limited was established in 2004 by Ebele Enunwa, a chartered accountant and former Regional Manager of Stanbic IBTC bank Port Harcourt, who resigned to pursue his dream as an entrepreneur and obtained a Masters of Management in Hospitality degree from Cornell University, USA.
Recording exponential successes in acceptance and sales, Kilimanjaro stands out as the fastest growing and most successful brand of SFL. It has over 31 outlets across the country and is the leading food service provider in two major cities in Nigeria – Port Harcourt and Abuja. They offer a wide range of wholesome and tasty local, African and Intercontinental dishes as well as both corporate and home delivery services. This is done under hygienic conditions, in an attractive manner whilst patiently capturing consumers’ needs during service delivery.
Buttressing this, Kilimanjaro deliver tasty meals on time in good quality and quantity and also make payments easy by providing varied payment options for their customers through its cashless POS service. Ping-a-Meal; an online delivery service, provides customers with the opportunity to place their orders at the comfort of their homes and offices and have them delivered promptly. With Kilimanjaro you can never run out of cash because they offer CashBack services. Out of cash? Just go into any of its outlets. All these and many more has contributed in making Kilimanjaro a competitive brand, highly endearing to hearts of consumers. Little wonder some customers would argue that their meals are the best and are fascinated and really do enjoy Kilimanjaro’s Nibbles coconut, strawberry and chocolate ice-cream mix. These can only be gotten from Kilimanjaro.
THE BRAND VISION
“Better Food, Better Service, Better People”
To be the foremost integrated food services company in the country providing the complete food service solutions to a select strata of clientele.
THE BRAND MISSION
To build a world class organization worthy of association and to create exceptional value for their shareholders by:
- providing an intellectually stimulating work environment where employees can achieve job and career satisfaction,
- providing the best products and service possible in an exciting environment giving the customer an unforgettable experience, while
- positively impacting on our environment and the community at large.
THE SERVICES PROVIDED
Quick service restaurant serving both local and continental cuisines, Nibbles ice cream, shawarma, pizza, bread and confectionaries such as doughnuts, cakes, small chops, desserts, pastries; ping-a-meal service, Office and Home delivery services, industrial catering, events catering services.
THE BRAND CULTURE
Kilimanjaro has the culture of ensuring that the food needs of their customers are met by making available wholesome sumptuous and tasty meals on time and every time in good quality, quantity even at the comfort of their homes and offices. They are critical and very careful in employing staff and hire based on the brands core values of providing tasty meals and quality services to people. In their very own words,
“We know that what we offer has a direct relationship with the quality of materials we use as well as the quality of people we use to provide our services. We therefore take extra caution in hand picking our people and materials in order to ensure that we meet and exceed customer expectations on time, every time.”
Written by Rejoice Emmanuel
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One brand that has gained dominance as a personal grooming product in different continents of the world is Gillette. The brand’s stability and clearly defined brand proposition has added to its uniqueness. There are so many lessons to glean from this top brand.
Join us and let’s take a tour into the Gillette world…
HISTORY OF THE BRAND
In 1895, Gillette King, a successful travel sales man got irritated by the fact that his shaving blade frequently became blunt and needed regular sharpening. So, he thought of designing a new type of razor which could be quickly used and replaced regularly. He pictured a shaving stick with a handle, having a disposable double-edged blade that could be used and reused until it was dull. And so, he got to work on his idea, drawing different designs and models of safety razors for six good years afterwards.
Finally, on the 28th of September 1901, Gillette founded the American Safety Razor Company which he later changed to Gillette Safety Razor Company in July of the following year. He obtained his company’s trademark registration and began production in 1903 were he sold 51 razors and 168 blades.
Spurred by successes in sales, Gillette introduced the “new improved” Gillette razor superseding and replacing the old-style razor – the silver Brownie razor in 1921. Further witnessing a series of expansion and growth, 68 years later Gillette developed the Sensor Shaving System which had thinner blades and better features. This caused sales to rise as this brand appealed to consumers and thus the Lady Sensor followed shortly.
With further research, marketing strategy, and expansion, a major innovation was introduced in 1998 to drive sales further up. The MACH 3, so called, had a third blade and its blades were set at an angle that made shaving easier with fewer strokes giving a smoother and comfortable feel.
Surviving, three takeover attempts, the company continued to grow and expand into various brands such as the Bic pen, Duracell batteries, Oral-B and other toiletries. Finally, on October 1st 2005, Gillette and Procter & Gamble merged companies. This ended the existence of Gillette Company as a business entity but culminated in creating the biggest brand in personal grooming and house care products in the world.
THE BRAND VISION
To build total brand value by innovating to deliver consumer value and customer leadership faster, better and more completely than our competition.
THE MISSION STATEMENT
A globally focused consumer products marketer that seeks competitive advantage in quality, value-added personal car and personal use products.
Gillette offers a wide range of products such as 2,3,5- bladed disposable razors, trimmers and blades, shave preps like foams, shave gels, shave lotions, after-shave balms and personal care products which includes deodorants, anti-perspirants, and body washes.
Subsequently, the company witnessed growth in sales and expanded to different parts of the world. In 1917, Gillette had the contract of supplying safety shaving blades to American soldiers during World War I which was funded by the government. Successive years saw the company evolving through a series of leadership profiles with men like John, Giasman, Gerard, Samuel, Stampleman, Spangler Jr., Gilbert and Colman Mockler at the helm of affairs.
The brand could be said to be a male product since it is mostly used by males for different shaving purposes. One culture this brand has retained over the years is their position on grooming more responsible men. Following a recent campaign against the usual “boys will be boys” attitude that encourages the nasty behavior of some male folks, Gillette made its stand clear. They believe and are working towards instilling better manners in the males.
With all these, the brand’s growth can be linked to the quality of its product, its leadership and also strong publicity. This way they have remained in the hearts many consumers all over the world.
What’s your take away from the Gillette story? Please share in the comment section.
Written by Rejoice Emmanuel
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Logos have always been a vital part of a brand. They gradually become the company’s identity as time goes on. Deciding on an emblem that would represent your company could be quite a daunting job and would sometimes go through several refining process before getting the final piece.
Even after the final craft is done, it continues to undergo reviews from time to time. This has been the case for the oldest drink of all time, Coca-Cola. Tag along as we take a ride through time from how the famous brand got its logo and how well it has represented the brand so far.
For a brand that has journeyed for 130years, Coca-Cola has gone beyond being a mere brand to becoming a legend. Without a doubt it has become one of the most prominent drinks accepted all over the world. Nonetheless this great brand has been through many transformations from the shape of its bottle, to its CEOs and also its logo. For the purpose of this article, we will dwell on the logo transformations.
Though the Coca-Cola brand has been recognised worldwide for its outstanding logo which is simply the combination of two words, “Coca” and “Cola”, it will be interesting to know that the logo has been modified severally. Its famous name was given to it in 8 May 1886 by Frank M. Robinson who happened to be Dr John S Pemberton’s bookkeeper.
Frank M Robinson felt the blend of the two “C”s would be good in terms of advertising the product. Robinson’s idea worked exactly as planned and the logo gradually became easily recognisable by consumers.
The Coca-Cola logo was first scripted by Frank M. Robinson in 1886. It was written in a popular writing style called Spencerian. Since then the logo has undergone series of changes and may continue to transform as the years go by.
The following year being 1887, a slight touch was added to the logo. The words “Trade Mark” were added to the tail of the first ‘C’.
Moving on to 1890, the logo was redesigned with extra swirls added which made it a bit dramatic. This little twist gave the logo a face lift.
The logo further transited in 1914 to gain a new identity. In this new logo the words “Trademark Registered” was written below.
In 1947 a red disc shape version of the logo was used to advertise the brand and afterwards became an outdoor signage. This red disc images were strategically used to decorate business places to boost advertisement.
The next form the logo took in 1958 was a fishy shape. The script was inserted in an Arciform shape which was similar to an arch. The Arciform sign is also known as the Fishtail sign. This design was used as the company’s identity and was used in copy, signage and on vending machines.
The logo took a wavy appearance in 1969. The Coca-Cola script was now underlined with a white wave design also known as Dynamic Ribbon Device.
In 1982 the logo was redesigned to a slab serif font. This happened exactly when Diet coke was introduced to the market. Also in that year slogans such as “Coke is it” was used.
2003 came with a new feel to the Dynamic Ribbon Device as some touch of yellow and some bubbles were added to the logo.
While in 2007 the logo was made simpler and bolder with just a touch of a white ribbon added to it.
To celebrate the brand’s 125years birthday in 2011, the logo was modified with bubbles bursting from the contour bottle. This was used to describe a celebration of the different seasons, past, present and future, the brand has gone through.
In 2013, to promote a campaign called “Share a Coke”, the logo was again adjusted. The Coca-Cola logo was replaced with a typeface was named “You”. This was a marketing strategy to connect with the consumers better.
It was the first time the company’s packaging changed. Gradually it evolved with different names customised on the bottles.
Finally in 2016, with the theme “Taste the Feeling”, a synergy was created for all the products of the brand. This campaign initiated “One Brand” for all Coca-Cola’s flavours from Coca-Cola Classic, Diet Coke, Coke Zero and Coke with Stevia.
The new logo design united all the flavours under the classic Red Disc and also brought about the use of the contour glass bottle. The idea behind the new design was to indicate that no matter how different the flavours may be, they are all under the main Coca-Cola brand.
The regular colours used in most of Coca-Cola’s logo and products are red and white. These two are applied to simplify the designs and appeal to the eyes of customers. There is also a welcoming feel to it.
The red colour is also used to represent the brand’s powerful marketing position. Little wonder why it has remained a giant in its field.
Written by Jennifer Chioma Amadi
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From the stable of Nestle factory came one of the most nutritious chocolate malt beverages in the world, Milo. And it is consumed by virtually every member of society regardless of social status or class. Due to both its popularity and fast preparation with either hot or cold water, Milo can be referred to as your go-to drink.
HISTORY OF THE BRAND
Developed in the year 1930 by Thomas Mayne in Australia but launched in 1934, Milo has since then retained its relevance in the beverage industry. The brand has spread its distribution chain across different continents such as; Asia, Africa and Oceania. Though a foreign brand, Milo has dug its tasty root deep into the Nigerian market and has earned a reputation as one of the best in its category.
Milo is a nutritional supplement enriched with vitamins and minerals. It is made from malted barley, and cocoa, and is high in protein, calcium, and iron amongst others. Overtime, the brand has been seen as a drink for mostly children and athletes.
MISSION OF THE BRAND
Like all Nestle products, Milo runs with the general company’s mission which is to become, ‘the world’s leading nutrition, health and Wellness Company. Their mission of “Good Food, Good Life” is to provide consumers with the best tasting, most nutritious choices in a wide range of food and beverage categories and eating occasions, from morning to night.’
VISION OF THE BRAND
Nestle sees itself becoming “a leading, competitive, Nutrition, Health and Wellness Company delivering improved shareholder value by being a preferred corporate citizen, preferred employer, and preferred supplier selling preferred products.”
Like many world standard brands that have solid values, the Milo brand under Nestle isn’t left out. Here are some of its values;
- Health and Wellness
- Quality Products
- Rural Development
Milo is a youth centered brand, expressed with so much energy and vibrancy. It is a sporty and also a health conscious brand.
- The product has positioned itself as an active brand in sports using strong elements like athletes and sporting personalities on the body of the tin and sachet. This is the reason why most adverts try to promote the importance of sports.
- It is regularly promoted as a drink that enables healthy growth in young people especially children.
- It has become known for its rich green colour which is used for all their advertisement, from TV to billboards.
- The Milo brand is produced in different sizes in order to make the product affordable and purchasable to people of different class.
Though Milo’s dominance in the beverage industry is high, it is however not flawless. Based on our research, we have identified some weaknesses related to the brand. The following are some;
- Its target market is restricted to an extent since it is popularly seen as a drink for children and athletes
- No popular social media presence
DID YOU KNOW?
That Milo has no unique global taste; the recipe varies slightly in order to suit the taste and expectations of a particular region.
The Milo brand has consistently built a solid reputation from its rich delicious taste to its sport awareness campaigns and down to the regular adverts. This keeps them in the minds of most consumers and continues to increase their visibility. With their business approach, we are sure Milo will remain in the market for long.
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Written by Jennifer Chioma Amadi
From what looks like a rocket heading to the moon inside a red circle, to what has now been redesigned to represent a rising sun still inside a red circle, Sterling Bank is certainly on the move to something new. Through their different branding approaches, it could be perceived that they are on a mission to increase their visibility and customer base. With proper observation, this branding strategy seems to be working for them as they have gotten more people engaged on their social media platform and a lot of new accounts being opened.
THE LOGO TRANSITION
Sterling Bank, usually referred to as the one-customer bank, has travelled for as long as fifty eight years in the banking industry but recently felt it was time to change the strategic position of their brand. The bank which was founded in the year 1960 as the First Merchant Bank has continued to evolve over the years to becoming one of the fastest growing commercial banks in Nigeria. In recent times, one of the evolutions the bank has undergone is the revamping of their logo.
The old logo showed their previous brand position which was “aiming for the moon”. This concept was associated to their desire to reach the stars and it reflected in the type of services they rendered to their customers, their values and the brand disposition in general.
DEFINITION OF THE NEW LOGO
Contrary to the old logo, the new Sterling bank logo took a new dimension. They say their new logo represents the evolution of their new identity as “The Rising Sun”. This, they reported to mean the alignment of their brand to the current strategic positioning of the bank.
The new logo which has now become their identity is said to reflect their progression from the traditional banking to a new and agile force that delivers forward-moving disruptive solutions.
This is what has informed their journey from the previous “aiming for the moon” to the present “The Rising Sun”. Also for them, this means growth. This could be observed in their leverage on technology and delivery of some of the most innovative and market-disruptive solutions. Some of the solutions they have provided include; Specta- Nigeria’s fastest consumer lending platform, FarePayB- Africa’s 1st contactless Transport Card, and I-Invest- World’s Mobile 1st Treasury Bill App.
Asides the buzz Sterling Bank ignited on social media about their new logo, the bank went further to make their new logo more visible by partnering ride hailing services like Taxify and Uber. They branded some of the vehicles which can be seen on various roads, silently putting the bank’s identity in the minds of consumers.
Due to this strategic move, Sterling Bank seems to be stronger, in their word “agile”, more innovative and relevant to their customers. With their visibility and new brand position, they are definitely giving other banks a run for their customers.
Although, in brand sense, the concept of a new identity is a welcomed development, the concern remains, will Sterling Bank be able to maintain this new position and deliver as much as they have promised. Like we educate people all the time, branding goes beyond logo designs and outward appearance. Nevertheless, we hope they get it right,
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Share your thoughts with us, leave a comment.
Written by Jennifer Chioma Amadi
The journey has been a decade long now, and we have decided that it is time to share a part of the Mapemond story. We will be taking you on a cruise of how we ‘became’ and how we have ‘evolved’ over time.
It was all birthed from the desire of our Founder and Chief Consultant, Maple Dappa, to create long lasting and authentic brands in Nigeria, businesses that could outlive their original founders, businesses that will continually grow and be constantly firm through times, changes and generations. Our primary focus however, was Port Harcourt, Rivers State.
The Very Beginning…
2008 was the year we set out on our voyage, immediately our Founder passed out from the National Youth Service Corps exercise [NYSC]. We knew the aim was high but we also knew the determinations where higher, so we forged on despite the many uncertainties and obstacles. To achieve such a great task, we had to lead the way, while leaving torches for others along the same path. Before we settled for the name Mapemond Resources in the year 2008, we were first “The Maple’s Institute”.
The Maple Institute was inspired by ‘The Covey Institute’ but the desire for TMI was to equip young people through various youth development initiatives. Far back as 2007, a research was carried out by a young man driven by the passion to secure the future of Port Harcourt and the country at large by molding better and more responsible youths. And as a result of his research, the observation was that most young people in Port Harcourt were so laid back compared to their counterparts in some other parts of the world and with such attitudes, it was hard to hope for a better tomorrow.
So he decided to create a way of tackling the problem of laxity among the youths, and that was when “The Maple Institute” came alive. Through the knowledge gained from his participation in the “LEAP AFRICA Youth Leadership Program”, and his partnership with an IT training center called Brainbox Matrix Services, located right at the main gate of the then Rivers State University of Science and Technology, The Maple Institute was able to successfully train over a hundred young people on character development, values re-orientation and general life skills.
Deriving the name Mapemond…
As it was and still is, with more responsibility comes more work. In 2009, a decision was taken to officially register “The Maple Institute” as a company but sadly, the name was not approved by the Corporate Affairs Commission and so we began to seek for a new name. During that period of thinking and trying to come up with a distinct name, we also decided that we were not going to focus on trainings only. We wanted to be able to uniquely impact knowledge and help others through their business journey and at last, we found a name that we considered befitting, all encompassing and still unique derived from “MAPPEMONDE”, an Old Italian word referring to “Atlas” or “world map”. We interpreted it to mean “something of global status” because we possessed a global outlook in our thinking. However, the word “MAPPEMONDE” itself didn’t sound catchy and unique enough to us. One of our innate traits from inception was to be stylish in our ways and we wanted that to also reflect in our name. After much deliberation and many struck out names, we settled for “MAPEMOND” and because we wanted to be a solutions centre in all ramifications, we added “RESOURCES” to form the full name. You know, the thing about creativity is that you can create NEW from OLD, with just a little modification here and there.
Although the name “MAPEMOND” was originally inspired by and derived from “MAPPEMONDE”, it was also adapted to the words “MAPLE” and “ALMOND”.
To squeeze out the juiciness in the merging of the names, we arrived at MAPEMOND (meaning an idea conceived by maple to be a positive force for young people and to help build global brands). This is what inspires our culture of equipping young people to become the drivers of the brand vision.
Building a business…
Although MAPEMOND RESOURCES continued with the youth development trainings it began from onset, in 2010, we began to embrace the world of branding as our vision got clearer and we defined our business purpose. As a result, we switched to branding as the thrust of our business, while building an organization that empowers young people to harness and express their creative abilities.
Settling into branding, we began with printing of business cards, letterhead papers, roll-up banners, and other marketing communication materials. However, that was only a market entry point for us. Being a brand that is seeking to be a catalyst in the emergence of reputable and sustainable brands, we began to dig deep into the whole idea of branding and we found through studious research and critical observation of established brands around the world that branding was beyond designs, prints and visual communications. We saw that it was due to the foundational beliefs, core values, and culture alongside effective systems and processes that these established brands have in place that enable them build strong and lasting brands.
That was how we started building our business in providing strategic brand development and management solutions, to help organizations be more deliberate in designing their roadmap, creating the right impressions, controlling their narrative, attracting and retaining their target market. In the earlier years, it was quite difficult to rightly articulate and market this service, but we stayed focused and kept developing our own unique model and approach to branding. Eventually in 2013, we got three serious clients, one of which was Hotel Presidential, and our work with them included the creation of a theme song which we scripted and produced. Although it wasn’t easy getting individuals, business owners and organizations to key into the idea of branding, we invested in customer education which got their attention and eventually our client base started growing.
Where we are now and what’s ahead…
Fast forward to 2018, 10years later, we have come a long way from 2008, successfully helping brands achieve their brand goals and birthing youth interactive groups like Outclass and being involved in youth-centric events like British Council’s Creative Hustle, JP Morgan/LEAP AFRICA Employability Training, amongst others. We have also initiated knowledge based projects like Vantage Business Workshop and Build Your Brand Bootcamp.
As part of our growth trajectory and mastery of the subject of branding, it became imperative for us to apply to our own brand what we have diligently been doing for others over the years.
Voyaging into deeper waters (the rebranding process)…
We began with making our plans for an office revamp, and after a series of meetings and brain storming sessions (the essence of a great team) we finally put action to idea, making it a reality. We changed the look of our office space to resonate more with the kind of brand we desire; more daring, creative and professional in our ways. We operate a play-home kind of office which we still want to keep private for now.
We continue to have our weekly strategy and review meetings, focusing on team bonding and brand growth strategies & ideas. We are a brand engineering firm and we practice what we preach. So We have put more structured processes in place because if you want to grow into a global brand, you have to put workable structures in place and you have to build a great team, not just in their individual capabilities but their collective strength as a team and this can only be totally possible if you make them feel truly like part of the team, helping them understand that their individual functions are important and they also add greatly to the growth of the brand.As part of our commitment to building a great team, one of earliest team members was elevated to the position of a Junior Partner which makes her a co-owner of the firm and others are on queue. We also have an investment scheme for each employee, to help them stay on the path to wealth whole devoting their time to our vision. Our aspiration is to become one of the most desired workplaces for young Nigerians.
Our Revamped Visual Identity….
As part of our rebranding process, we decided that it was time to rework our logo to communicate our identity and voyage so far, we rarely change or modify our logo, and when we do, it means we have reached a significant milestone which is our present state. Ten years is no mean feat. You can read the story behind our new logo HERE.
We are not there yet, but we are well on our way and believe it, we are happy with the results so far. As the next decade unfolds, we shall be sharing with you our new strategies, progress and successes.
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Throughout the history of the world, one gift man has never lacked is land; to walk, farm and build on. But with the passing of time, this originally free gift has become scarce and expensive, reducing the chances of one comfortably owning land these days. Still, man continues to strive to gather as much pieces of land as can be acquired.
Awakened by the harsh realities of land acquisition in Nigeria, Bamboo Real Estate emerged to solve it and increase the opportunities for more aspiring land owners with the target client being young people. After being exposed to the idea of land acquisition and going ahead to acquire his first plots of land in 2012, the founder, Oseyomon Ighodaloh, would later conceive the idea to start the Bamboo real estate arm in 2014. Amazed by the opportunities that exist in real estate investment, he continued to nurse the idea until March 2018 when an opportunity presented itself for him to begin his entrepreneurial journey as a realtor.
However, within that period, Oseyomon focused on the energy and construction aspect of the Bamboo brand. In his word, “The Bamboo Company doesn’t focus on real estate alone; we are also players in the energy and construction sectors too.”
THE BAMBOO VISION
Bamboo Real Estate sees itself becoming Africa’s leading Real Estate and Service Company. The brand prides itself first as an African company, starting from Africa to the rest of the world, and would not just want to be seen as a global company.
A layman will assume that the brand name Bamboo was coined from their sense of Africanism but they are quick to mention that that the plant bamboo isn’t just African but could be found in virtually every continent. However the name Bamboo was chosen based on a deep conviction which connects all that they stand for.
THE BAMBOO MISSION
Though still growing into their mission, it is clear that their target is to give the youth market the opportunity of owning their first plot of land. To make them realise that investment in real estate is the best form of investment. They intend to achieve their mission by offering their clients convenient payment plans based on their income. They look forward to bringing development to underdeveloped locations and by so doing expanding the city.
THE BRAND VALUES
Like most unique companies, the Bamboo brand has its foundation laid on these core values;
I- Integrity in all their dealings.
I- Innovation in all their ideas and services offered.
E- Empathy towards their clients and business people.
A- Africaness in the strength of their brand.
THE BAMBOO CULTURE
They are a contemporary company that tends to strike a balance between playfulness and seriousness. They believe in the spirit of community, one that unites them and creates an attitude of oneness born out of a deep love for what they do.
With a team size of six persons and some outsourced departments, the Bamboo brand keeps waxing stronger, deepening their impact in the city of Port Harcourt. They also highlighted that they have a team of over a hundred marketers which they continue to train in order to add value to lives.
Even though the CEO currently doubles the Marketing Manager, the Bamboo group indicated that they will be hiring a qualified candidate to serve in that position soon. They said the idea is to develop a system and structure that can stand the test of time.
With just a small down payment, a client is one step away from acquiring land in a conducive environment with professional estate management. Clients are advised not to focus on the location but instead dwell on the future returns that come along with land investment.
They hope to bring back the green environment with lots of trees and flowers beautifully and strategically planted to aid more oxygen for respiration in the residential areas.
Bamboo Real Estate has gone the extra mile to ensure all registrations and documentations have been cleared with the communities and the Rivers State Government. Clients can be rest assured that there will be no misunderstandings and cases of fraud.
The Bamboo Brand believes that as development spreads, man moves with it and that has informed their catchphrase, “don’t wait to buy land, buy land and wait.”
The marketing drive of Bamboo caught our attention. From the recruitment of a robust sales force to the setting up of various billboards across the City of Port Harcourt, the Bamboo brand demonstrated an understanding of the importance of brand visibility. It isn’t enough to have lofty ideas and dreams, business owners and visionaries must learn to push their brand out there by all legit means possible.
Written by Jennifer Chioma Amadi
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