With over millions of consumers all over the world, the franchise chain; Domino’s Pizza, Cold Stone Creamery and Pink Berry Yoghurt continue to pitch their tent in major cities across the globe to spread their reach. From a small Pizza store in America fifty seven years ago, Domino’s Pizza has consistently broken new grounds and produced ripples of quality products and services all over the world.Just few days ago, the brand made its entrance into the garden city of Port Harcourt in Nigeria; this has made waves in the famous oil city. Although the brand is already established and running in other Nigerian cities like Lagos and Abuja and has stolen the hearts of many customers, the people of Port Harcourt simply could not contain their excitement that this beautiful bride now also dwells in their City. As the official hash tag puts it, #WeDonLandPH Following the impact they’ve made so far in several parts of the world, Port Harcourt is certainly in for some taste of awesomeness. Already from the first day, as soon as the doors were flung open, the restaurant began to receive a high traffic of excited customers. Everyone was eager to have a taste of this new rave in town.
The excitement here is quite amazing! 😋😋😋 sweet tooth gang be chilling 💃🏼
— Elsie Godwin (@ELSiEiSY) November 7, 2018
However, this may stir a shake-up for some pizza, ice cream and yoghurt outlets that have been in the city. While the market is still large enough for the different players, it seems to be gradually heading towards a case of survival of the fittest knowing that the arrival of Domino’s, Cold Stone and Pink Berry will most likely keep the older guys in the city on their toes. Check out the tweet reply from @aeleagu below:
Nice.. sweet tooth will have a rival😂😂😂
— Queen Esther (@aeleagu) November 7, 2018
What do all these signify to businesses? Consistent delivery of quality pays. Over the years, brands like Domino’s have been known for quality products, satisfactory service delivery, and the right ambience for customers. If you desire to have the crowd on your side, never take a break from delivering service that will excite them.
The right brand experience always has a magical effect.
When customers are satisfied with the quality of service a brand offers, they could pay any amount or travel across borders just to patronise that brand. This has been the case for Domino’s Pizza, Cold Stone Creamery and Pink Berry. They have been able to build a strong brand and Domino’s Pizza in particular is considered as the number one pizza brand in the world. It is safe to say they are living up to their expectation as an organisation and also that of their customers.
Will the excitement in Port Harcourt be sustained? Will Domino’s open more outlets in the City beyond the flagship outlet located at Olu Obasanjo Road in Port Harcourt? Well, time will tell. For now, it’s all fun and yumminess all the way into the yuletide!
See more reactions and photos below.
Cold Stone Creamery
Cold Stone Creamery
The new bride…
Array of options for tasty delight
Christmas came early!
— Elsie Godwin (@ELSiEiSY) November 7, 2018
Port Harcourt Mall has always been overpopulated during festive seasons, but it looks like the options are increasing with the arrival of the newest rave. See @Miz_Impeccable’s tweet below:
At least ph mall will breathe this festive season.
— Amara (@Miz_Impeccable) November 7, 2018
However, some persons feel slightly different about the diversion of crowd from Port Harcourt Mall and other places.
The place is not that big
— A + Visuals (@A_plus_visuals) November 7, 2018
There won't be sitting space funny enough!
— Obani sophia (@Perfectswitzy) November 7, 2018
Got thoughts or experiences to share? Please leave a comment below!
Written by Jennifer Amadi
Need branding solutions for your business? Let’s talk via firstname.lastname@example.org
So you had an idea with a plan and some resources to make it a reality, you then delved in with all you had; the zeal, the excitement, the knowledge from research, and so on. In a great feat of anxiety, you hastily rented a space, employed a number of staff and at some point; some years after you founded the venture, you begin to lose sight of it all because it seemed like only you could really make sense of your dream. It was quite obvious that your staff team always struggled with work and rarely got it right.
The list of issues you get to grapple with is quite long…
You begin to realize that beyond having an idea and drawing up a plan; there are several factors to consider and put in place from the onset, as much as possible.
First, what is the mission of the venture you seek to create, what is the vision? What are the guidelines to help you stay on the right track of your journey?
This is what branding is about, putting the essentials in place and engraving it into the regular activities and operations of the venture. In order to build and maintain a successful brand, you have to ensure that your employees are aware of the true essence of the business. Also, you have to make them understand that each of them in their different departments and roles all contribute to making the vision attainable.
Most times, business owners and organizations concentrate only on the external aspect of branding that they forget about the internal aspect which is the most vital part of branding because one person cannot successfully grow a business alone to its peak, a good team with great internal coordination and cohesion is mandatory for success.
A personal experience…
I was in my early 20’s, still in the university. I remember then, after the day’s lecture, my clique and I will head to “The Corner” – that was the name of the hangout. We had just found out about it in the first semester of our final year and decided to make it our hangout spot.
The scenery was so beautiful and peaceful; it felt like heaven on earth at the time. It was a garden with many seating corners, each of which had well set tables and nicely arranged chairs. Once it clocked 7pm, they’d turn on the lights around the fountain – they had a fountain at the center of the garden, where everyone at every corner could get a beautiful view – it was surrounded with beautiful and subtly colored lights which gradually brightened and faded within intervals, soothing music and a memorable Suya spot. It was a cool place to spend your evenings but one thing always bothered me each time we visited there. It was usually scanty, and we were about the only ones that patronized them regularly. However, we thought that since it was new, perhaps it has not gained much popularity yet, but each time we tried mentioning the place to friends or colleagues, we’d get responses like “hmmmph”, “they are on their own”, “they will close down soon”, “they don’t know what they’re up to” and when all of this began to make sense to us was after we had visited there every evening for a whole week and met with the same attitude and response.
Whenever we got there, we had to wait close to 30mins for someone to take our order, this happened every single time. They were always lagged about everything, we apparently didn’t notice this disposition of theirs during our initial visits because we were busy trying to take pictures and were carried away by the scenery but I guess “nasty” just couldn’t hide under any disguise. When they eventually came to attend to us, they did so with the meanest facial expressions. Even after placing our orders, they would delay for another twenty to twenty five minutes with no apologies whatsoever. At some point, I began to wonder whether the actual owner of the place employed these people with intentions of growing his business and attracting customers or just for the purpose of keeping them busy, for nothing.
Although the place was sleek and sophisticated, we just had to caution ourselves to stop going there because in the end, the whole experience will end up ruining our entire day.
And before long, guess what happened??
You guessed right, it shut down. It was quite sad.
The point here is to help drive home the importance of internal branding and creating values that will guide your every decision making process and daily operations, down to the kind of people to employ and the orientation to give them.
Written by Nneoma Chikeka
Need help in any area of your branding efforts? Shoot us an email via email@example.com
Starting a business is one thing, building a business that not only stands the test of time but leaves lasting positive impressions on your clients, is another. My colleagues and I went out for some drinks at a new spot one of us had discovered; we decided it will be great to give it a shot. We all got there and sat back to take in the space; cool spot, great brand name. They took it up a notch by incorporating the name in their choice of materials for the interior design. Ingenious! The attendants were all smartly dressed in lovely branded T-shirts and the setting had a lovely rooftop view.
Generally, they had ticked off a few boxes on my list of what a great brand should be, but in a few minutes I was forced to rethink my review. More than 20minutes after our arrival, no attendant had come to take our order and efforts to call their attention were futile. So much for a great space, hmmm!
Eventually, we caught the attention of one of the attendants and a plain, ill-crafted menu was given to us. We expected that a menu befitting the space and design flow will be presented, but it was a mere A4 sheet with black print. No lamination, no art, nothing!
Anyway, we placed our orders but were gobsmacked at the cluelessness of the attendant when one of us had a few questions about the meal she intended to order. The platter of surprises was far from full as they kept serving more disappointments. After the stipulated time that they gave for our meals to be ready, we neither saw Chinaware nor silver cutlery and none of the waiters had the courtesy to apologize for the delay or affirm the food was getting prepared. After a prolonged wait, the food was served and it took complaints from us to elicit an apology from the attendant, who obviously had little or no training or knowledge on the rudiments of customer service.
Though the meal and ambience were wonderful, we had definitely struck off coming back to the establishment neither were we going to recommend it to anyone we knew. We were put-off by the poor service and nonchalant employees so much that we had no good reviews to put up. What’s the point in this?
At times, people think once you have a building with aesthetics and can afford some labour, your business is set. Not so! Branding a business goes beyond the buildings, aesthetics and employing people who wear uniforms; a distinct personality has to be created for your business in every way possible. Though the establishment in our aforementioned story had a desirable ambience (first impression), the services failed to portray a good ‘personality’ (character and conduct). If they had paid some attention to adequately training their staff to understand the importance of quality service as well as the vision, mission and core values, maybe the outcome would have been different.
Once the basics are addressed, your business will be sure-footed on its way to becoming a brand in every ramification; from name to service delivery. Once your customers are pleased with what your brand offers, ALOHA! to awesome reviews and customers that know your worth and will gladly pay for your services while they invite others to drink from the fountain of your proven brand!
If you will remember one thing, it is this;
Branding begins its journey from internal coordination before it gets to external communications.
Written by Kosisochukwu Ikeme
Do you need help to make branding give you better results? Then send us an email via firstname.lastname@example.org
We’ve encountered these stories severally in the course of our work as a consulting agency and it was only recently we decided to start sharing the stories with the rest of the world. So here is our first attempt at sharing an impact story. We invite you to Meet David and his friends!
These are young guys in their early 20’s, they haven’t had the privilege of attending any tertiary institution as they desire. We recently had to customize hundreds of coolers for our client and it was an opportunity to impact lives while making profit. We engaged David and his friends to lead the art work at the client’s warehouse and it was heartwarming watching them demonstrate great skill. Their zeal and commitment to work instead of staying idle and seeking pity touched a spot in our heart.
We believe that if business organizations become more intentional in impacting lives while making profits, our immediate communities will be a lot better. We all have what it takes to make impact, no matter how little. At MAPEMOND, we continually look for ways to engage kids like David (who are willing to work) off the street, so by extension, our clients through the jobs they give us to handle are impacting the lives of these kids and their families. So when putting together a team for your next project, make the conscious effort to impact lives as well.
We hope you found this insightful in some way. You can leave a comment to share your thoughts.
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