WHAT WE OBSERVED AT FIFI’S FOOD HOUSE.
A few weeks ago, we spent some time with the CEO of Fifi’s Food House, Onimim Fifi Karibo, at her kitchen hub in the city
INSIGHTS
THE RIGHT INSIGHT TAKESÂ YOUÂ
AHEAD
YOUR BRAND NEEDS A MENU!
A menu is a tool that greatly improves the sales process for a food business. Customers glance through to see what is on offer and
FINDING THE SWEET SPOT FOR BRAND GROWTH.
If you focus on building your business the right way, your brand growth will happen rapidly once you finally hit the spot where your value
INSIGHTS ON STRUCTURING YOUR BUSINESS.
We came across a Facebook post suggesting that certain businesses perform better when they are unstructured compared to when they are structured. The person asserted
DEVELOPING AN INDEPENDENT SALES SYSTEM FOR YOUR BUSINESS
Creating a system that guarantees sales without your direct personal effort is tough, and takes time. It’s a lot easier to sell through personal efforts,
NAMING YOUR BRAND RIGHT.
A brand name does not merely exist to reflect the idea of a business but to help in promoting and selling the brand to its
