BUILDING SUSTAINABLE BRANDS: Where it all begins (PDF)
We have held two editions of our virtual hangout on branding, and both have been fantastic. The first session was to be summarized into a
We have held two editions of our virtual hangout on branding, and both have been fantastic. The first session was to be summarized into a
As you aspire to be a global brand or conglomerate, ensure that you put these things in perspective to align accordingly, the market will give the verdict ultimately. Knowing the archetype your brand should be helps you become more intentional with your marketing communications (particularly what you say and how you say it).
Whatever you are doing with your business, there is a perception you are projecting to your customers and the market at large. Whether you are
Some people say that branding is for big companies with deep pockets, but there are so many big companies with little or no branding. You
When we took over the management of a restaurant brand, most of the staff were problematic and gave the outgoing manager headache, particularly the cleaners
We read a post on Facebook that got our attention. It was written by the Co-Founder of Gidi Cakes, Daniel Adeniyi. It is about Africa’s Top