UNDERSTANDING BUSINESS STRUCTURE
On structuring your business, there are a number of things to consider, but we will present just an overview. Structure is one of the fundamental
INSIGHTS
THE RIGHT INSIGHT TAKESÂ YOUÂ
AHEAD
BURGER KING’S SUEZ CANAL AD: PUBLICITY STUNT GONE WRONG?
A couple of weeks ago, precisely on 23rd March 2021, a blockage occurred at the Suez Canal in Egypt when one of the biggest vessels
ROAD TO TEN: WE SAIL ON
The journey has been a decade long now, and we have decided that it is time to share a part of the Mapemond story. We
WHEN WILL YOUR SMALL BUSINESS STOP BEING SMALL?
Some businesses began as a means of survival. Some began as a means of attaining a comfortable life. Some as an alternative source of income.
THE SIAMESE TWIN: INTERNAL AND EXTERNAL BRANDING.
Getting it right with your brand is a function of how well you get it with internal and external branding. For any brand to stand
ONE CRITICAL SKILL FOR YOUR BRAND IN 2021!
As an entrepreneur, it is not enough to have a brilliant idea neither is it good to rush into execution because you think your idea
